From promising startup to consolidated business: how SmartSave changed the personal investment landscape in Brazil

SmartSave, a fintech invested by Start Growth, is changing the personal investment landscape in Brazil by offering a practical and automated solution for those who want to save effortlessly. With an innovative model of rounding change and bank integration, the platform allows users to automatically save on every purchase made with a credit card.

Second Marilucia Silva Pertile startup mentor and co-founder of Start Growth, SmartSave solves one of the biggest financial challenges of the Brazilian population: the lack of discipline to save.“They offer our piggy bank of the past, but in digital format.It is a B2C fintech that brings something that until now we had not seen”, he says.

Financial automation and market impact

Data from the survey Pulses 2023 from Ipsos indicate that 61% of Brazilians are unable to save money regularly, which demonstrates the need for affordable and practical financial solutions. SmartSave meets this demand by automating the savings process, allowing anyone to build a financial reserve without having to significantly change their consumption habits.

The operation of the platform is simple: with each purchase, an additional amount is automatically saved, and can be rounded or defined by the user.“It is a model that encourages the habit of saving without impacting the budget of the day to day”, explains Marilucia.

Accelerated growth and support from Start Growth

With more than a thousand people in the waiting list and a fund of more than R$ 1 million already invested, SmartSave has been gaining relevance in the digital financial sector.Fintech has already integrated more than 20 banks into its system, expanding its capillarity in the market.

The partnership with Start Growth was fundamental for the acceleration of SmartSave, which received not only financial support, but also strategic support to structure a scalable growth model. “We invest in companies in which we believe and offer more than capital: we share our expertise to help structure a successful” path, Marilucia highlights.

The impact of SmartSave goes beyond the emergency financial reserve, also reaching beginning investors who want to apply money automatically and uncomplicated.“A fintech serves both those who have difficulty saving money and those who want to invest better, ensuring the future in a more accessible and recurrent way”, adds the mentor of Start Growth.

Transforming the habit of saving in Brazil

The Brazilian financial market has undergone a digital revolution, and SmartSave emerges as an innovative alternative to democratize access to investments.“We know that only those who have recurrence achieve financial independence. SmartSave eliminates barriers and makes saving something natural and continuous”, says Marilucia.

With the support of Start Growth and a scalable business model, fintech positions itself as one of the leading solutions for those who want to turn small economies into big results in the long term.“Our role as investors is to help companies like SmartSave reach their full potential, positively impacting the lives of thousands of” people, concludes the co-founder of Start Growth.