Cayena bets on retail media to boost food industries in the food retail sector

With more than R$ 1.5 billion in annualized sales and the marketing of more than one ton of food per minute, the Cayenne it consolidates itself as one of the main distribution platforms in food retail. Now, the company advances in a new strategic front: the retail media investment to strengthen the presence of food industries in new markets.

In B2C, companies such as Magazine Luiza, Mercado Livre and Carrefour have already consolidated their retail media operations as new sources of revenue, with the players with the largest audiences, according to the report Retail Media Insights 2024 published by Newtail.In the B2B segment, this front is still incipient, but it gains strength as specialized marketplaces seek to differentiate their offers and add more value to their business partners.

Through digital marketing actions integrated into its platform, Cayena offers solutions such as banners, push notifications and featured campaigns in its application, which reach directly more than 50 thousand establishments, such as restaurants, pizzerias, bakeries, markets and hotels. Recently, their campaigns have impacted more than 1.3 million people on social networks in just seven days ROAS (Return on Advertising Spend) average 3.5 times, ensuring efficiency and maximizing results for its partners.

“We are creating a complete ecosystem that integrates marketing, market intelligence, technology and financial services. With this, we were able to provide significant and rapid growth for the industries that use the platform. Today, a manufacturer can conquer in a few months the volume of new customers that, on its own, would take years to reach,”, explains Gabriel Sendacz, co-founder of Cayena.

Accelerated growth

With Cayena's plug-and-play structure, industries can make the first sale within 24 hours of activation on the platform, accelerating gains in the channel more than five times a month. Among the main features are:

• Campaign segmentation and personalization: with a qualified and diverse audience, including from restaurants, to networks, markets and other businesses in the food industry; in addition to structured data and analytical tools, you can segment campaigns for audiences with high conversion potential and in a personalized way.
• Personalized campaigns and integrated digital marketing: featured on landing pages, website and app, with smart product recommendations, product banners and email communication rules, WhatsApp, SMS and push notifications.
• Sales promotions and incentives: actions that drive sales with discount coupons, promotional campaigns and incentives for the sales force.
• Strategic data and insights: custom reports that help industries make decisions based on consumption data and purchasing behavior.
• Qualified network: more than 400 specialized consultants help expand the business in new markets.

Diversification and expansion facilitated

By using the Cayena marketplace, industries can diversify their sales channels without having to invest in their own e-commerce development, which accelerates results and expands the market reach, since the platform has an already qualified and selected audience at a more established buying moment. “O objective is to boost our industrial partners to expand quickly, with a complete support, from marketing to financial intelligence. The potential for return and brand strengthening is enormous, especially at strategic moments in the sector, such as launches and seasonality”, comments Sendacz.

Through the Cayena marketplace, industries can already enter selling directly, as input supply partners, but they can also enter boosting their distributors with the Retail Media solution. With this, Cayena reinforces its commitment to be the main ally of the food industries, directly connecting manufacturers, distributors and points of sale in a robust and efficient digital ecosystem.