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Canoas hosts itinerant event that discusses cashback and the future of loyalty

E-Commerce Update
By E-Commerce Update

O Circuito ExpoEcomm 2025, maior evento itinerante de e-commerce do Brasil, começa sua jornada no dia 18 de março, em Canoas (RS), e percorrerá oito cidades ao longo do ano.

Com expectativa de 10 mil participantes e 30 empresas expositoras em cada edição, o evento consolida-se como um dos principais pólos de networking, inovação e atualização do setor.

A edição deste ano destaca a Inteligência Artificial, ferramenta que vem transformando a experiência do consumidor e impulsionando as taxas de conversão no e-commerce. Outro tema em alta será o cashback, com novas estratégias para fidelizar clientes e aumentar a recorrência das compras.

A sustentabilidade no comércio eletrônico também será pauta fundamental, refletindo a crescente demanda por práticas responsáveis e diferenciadas no setor. Já a omnicanalidade e o social commerce ganham espaço com discussões sobre a integração entre lojas físicas e digitais e o impacto das redes sociais no comportamento de compra.

Entre os expositores confirmados está a Magis5, plataforma que integra lojistas a grandes marketplaces como Amazon, Mercado Livre, SHEIN, SHEIN Shopee, Magalu, Netshoes, Leroy Merlin, AliExpress, American e WoodMade.

Claudio Dias, CEO da Magis5, reforça a importância do evento e da participação da empresa. “Automação e integração são fundamentais para que os lojistas operem de forma escalável e eficiente. No ExpoEcomm, vamos demonstrar como a tecnologia pode simplificar processos e aumentar a competitividade nos marketplaces”, sublinha. 

Segundo ele, o evento não apenas antecipa tendências, mas funciona como um termômetro do futuro do varejo digital: “Quem se atualizar e implementar essas mudanças desde já estará um passo à frente no mercado.”

Agenda do Circuito ExpoEcomm 2025

  • Canoas/RS – 18 de março
  • Rio de Janeiro/RJ – 15 de abril
  • Fortaleza/CE – 13 de maio
  • Blumenau/SC – 17 de junho
  • Curitiba/PR – 15 de julho
  • Belo Horizonte/MG – 19 de agosto
  • Franca/SP – 16 de setembro
  • Goiânia/GO – 14 de outubro
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E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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