ActiveCampaign presents the future of autonomous marketing at Innovation Keynote Fall 2025

ActiveCampaign, the leading standalone marketing platform, will highlight the future of AI-driven marketing in its Fall 2025 Innovation Keynote on September 30. Designed to help businesses of all sizes understand and embrace a new era of marketing, keynote will introduce in-context AI and Active Intelligence workspace two innovative experiences that incorporate intelligence directly into the work environment of marketers, transforming day-to-day tasks into immediate goal-driven actions. Together with next-generation AI agents, these innovations give marketers more autonomy, greater measurable impact and reduced complexity of traditional workflows.

“O autonomous marketing represents a paradigm shift”, said Jason VandeBoom, founder and CEO of ActiveCampaign. “It understands objectives, orchestrates campaigns and optimizes results & eliminates barriers related to scale, time and technical knowledge. By incorporating AI directly into daily workflows, we are eliminating the complexity that traditionally held companies back.This keynote will showcase the future of marketing: an AI that thinks strategically, advises intelligently and executes autonomously, freeing marketers to innovate at levels never before possible.”

Highlights of innovations

ActiveCampaign will present important advances to make marketing operations more intuitive, adaptable and integrated:

• Reimagined User Experience: a major UX breakthrough that brings AI directly to the tools and work moments of professionals, reducing friction, eliminating assumptions and accelerating execution.
   
• Active Intelligence Workspace: a new environment that allows you to generate insights, create campaigns and act on recommendations in one place 'DO accelerating the transition from idea to result.
   
• 25+ Next Generation AI Agents: new agents designed to handle segmentation, personalization, goal setting, channel selection, and campaign migration & IOT by offering marketing capabilities that previously required large teams and complex tools.
   
• Enhancements for Partners: updates to the partner portal and new integration with Webflow, allowing you to connect forms, embed ActiveCampaign in Webflow sites, and enable tracking of sites and events.

“The Active Intelligence feature at ActiveCampaign is a powerful combination of advanced marketing automation and AI-driven insights.We now use Active Intelligence to guide all key decisions in campaign optimization and database management”, said Tim Preston, founder and director of VYBRNT. “Abefore we spent a lot of time analyzing reports manually, but now the platform delivers the full analytics & charts.These reports can easily be shared with customers or used internally to enhance our own marketing strategies.”

What to expect from the Fall 2025 Innovation Keynote

The event will explore how autonomous marketing is redefining what is possible for growing businesses, with:

• A Vision for the Future of Marketing: Jason VandeBoom (founder and CEO) and Atreya Chai (Chief Product Officer) will present how autonomous marketing extends ActiveCampaign's AI-first strategy and why it is relevant now.
   
• Customer Stories: Vybrnt e Tutellus they will share real-world examples of how they are using AI-driven marketing to drive impact.
   
• Live Demonstrations: see Active Intelligence in action and how agents collaborate to drive measurable results.

The expanded panorama

With AI reshaping the way businesses connect with customers, marketers need tools that think, adapt and act on their behalf. Autonomous marketing is this solution & making sophisticated, multi-channel strategies possible without the manual flows, constant re-optimizations or technical overhead of traditional automation. Recent releases of ActiveCampaign & how its native WhatsApp solution, the integration of Model Context Protocol (MCP) for advanced AI capabilities and diverse intelligent agents (reinforces platform evolution and the company's commitment to drive innovations that accelerate execution and amplify the impact of marketing.

“Marketing teams are under increasing pressure to deliver personalized, multi-channel experiences with fewer” resources, said Roger Beharry Lall, research director of SMB Marketing Applications at IDC.“Marketing platforms with AI make this possible by accelerating execution, reducing manual labor, and making advanced capabilities accessible to teams of any size.As AI integrates into day-to-day workflows, businesses can adapt faster, serve customers more effectively, and compete more confidently.”

To book your vacancy at ActiveCampaign Fall 2025 Innovation Keynote, go to: Link