With only 6 months of Brazil, Temu becomes the 5th largest e-commerce in Brazil

Among the 18 e-commerce sectors analyzed in the Brazilian E-commerce Sectors Report, about 16 e-commerce segments in the country grew in November ^ ^ ^ ^ A high driven by Black Friday. According to the latest figures, the evolution of online traffic on platforms was 10% compared to October accounting for 3 billion unique visits ''' the highest number of 2024.

In addition to the date of commercial offers, November was a month marked by the consolidation of a player that until then was relatively unknown in Brazil. If when we talked about Asian e-commerce, the main names that came to mind were Shoppe, Shein and Aliexpress, now the name of Temu is on the list. 

With the amazing growth of Temu, today, 5 of the 10 largest Brazilian e-commerce are Asian. The Chinese company, based in Boston, USA, arrived in Brazil in May this year. Despite the short time from home, it has already surpassed heavyweight competitors such as Olx, Shein, Aliexpress and Magazine Luiza to reach the 5th place in the ranking of the largest e-commerce in Brazil. 

The leader in the import ranking since August it went from 1 million hits in May this year to more than 107 million visits in November 2024.

The fastest growing sectors on Black Friday 

Compared to October, the Jewelry and Watches sector was the fastest growing segment in November, with 39% high DO taking advantage of Black Friday and the proximity to Christmas. According to the Black Friday 2024 Study, conducted by Conversion, Conversion in fact, 83.6% of consumers said they wanted to use the promotions season to buy their Christmas gifts. 

The growth of the sector was driven by Vivara, which registered an increase of more than 3.4 million accesses and was responsible for about 73% of the growth of visits to the sector. The other two categories that showed the highest in the month were the  Sports, with 29,4%, and Cosmetics, with 28,4%. 

The imported sector also had its best performance in the year, reaching more than 316 million monthly accesses 6.3%. The strong point of the month for the category was the expansion of visitors from Aliexpress, in 22%, with about 91 million.

In the Marketplace sector, Amazon Brazil was the most outstanding, surpassing the numbers of July, the month in which Prime Day occurred and when the company had presented its best results of the year so far. However, the site that most expanded its traffic in the monthly comparison was the Casas Bahia platform, with 36.9% of MoM accesses, obtaining its best result in the year. 

In turn, within the Electronics and Appliances segment, the brazilian Kabum advanced 61% and surpassed Apple to reach the second position in the sector 16.51 Tp3T, with 234 million hits. The category leader remains Samsung, with 44.81 Tp3T of the share traffic in niche.