Caroline Mayer

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Caroline Mayer has over 20 years of experience in international commercial operations with a strong presence in France and Brazil, primarily focusing on launching new businesses and subsidiaries, brand strengthening, team leadership, and sales strategies in partnership with major agencies. Since 2021, she has served as VP Brazil at RelevanC, a specialist in Retail Media solutions that operates in GPA's initiatives in Brazil.

Articles

Myths and truths: what you still haven't understood about Retail Media

Caroline Mayer - 27/08/2025 0

Articles

The End of Generic Advertising? Agentic AI Promises More Relevant and Effective Ads

Caroline Mayer - 18/06/2025 0

Articles

Mother's Day 2025: What Data Reveals About Purchasing Behavior and Opportunities in Retail Media

Caroline Mayer - 09/05/2025 0

Tips

Easter 2025: With 70% of Consumers Anticipating Purchases, Planning Will Be the Key Differentiator for Brands

Caroline Mayer - 17/04/2025 0

Articles

How to Measure the Effectiveness of Retail Media in a Scenario of Frequent Changes?

Caroline Mayer - 05/09/2024 0

Caroline Mayer

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Pioneering Research Reveals How College Students Use Social Media and Choose Brands

LATEST ARTICLES

Is Social Commerce in Charge Now? What to Expect from the TikTok Shop Boom

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POPULAR ARTICLES

Online courses: the sector is on the rise, but how much can you earn by selling your knowledge on the internet?

Corporate events establish themselves as strategic branding tools

Photoroom Tips for Small Businesses: How Good Product Images Can Boost Engagement and Sales During Carnival

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