Artificial Intelligence in Carnival: turn the party into business opportunities

With more than a century of existence, Carnival is considered the largest popular festival in Brazil, gathering revelers from all over the national territory, as well as attracting tourists from other countries and continents.The importance of the festivities can be verified in the survey conducted by the CNC (National Confederation of Trade in Goods, Services and Tourism), Brazil which projected a growth of 2.1% compared to last year, that is, more than R$ 12 billion in turnover.

Thus, it is important to emphasize that all sectors of the economy are impacted by the popular party, whether in the area of products or services. Resuming the results of the study released by the confederation, the highlights go to the segments of bars and restaurants, passenger transport companies and lodging services (hotels, resorts and inns).

Because it is a seasonal event, Carnival boosts production, inventory and transportation of goods, not to mention the growth in temporary work offers. For this reason, companies must prepare to meet a significant increase in orders and thus meet the expectations of revelers and increase their profits.

In this sense, AI-based technologies (Artificial Intelligence) can contribute to meeting the sudden change in the routine of a factory, in the automation of logistics services and also in systems for security monitoring in public, private and residential institutions.

To understand the scope and possibilities of application of technology in the largest popular party in the country, we talked to the coordinator of specialization courses Lato Sensu (in the areas of computing and informatics) of the Mackenzie Presbyterian University, Dirceu Matheus Junior. The specialist highlighted the main features and benefits offered in the business sector.

What are the main features of AI in Carnival?

It is important to clarify that the technology is already employed in various sectors of the economy, in order to ensure that companies efficiently meet the consumer experience during the festivities. Some practical examples of the features are verified in the analysis of business data, addressing the following aspects: social media, ticket sales and consumer feedback, in order to identify trends and preferences.

In the evaluation of the coordinator of the graduate courses in computing at Mackenzie, another important application of technology is verified in chatbots and virtual assistants. “When the devices are equipped with AI, they are able to provide useful information to revelers, such as parade hours, location of blocks, safety tips and transportation suggestions. By offering the aforementioned data, companies improve communication and service to the public”.

Another feature that contributed to improve the safety of the population, especially during Carnival parties, is the facial recognition device. The equipment can be used to facilitate the entry of revelers in closed events, controlling access to restricted areas, and also strengthening the security of private spaces.

Dirceu points out that AI systems can be installed on security cameras in order to perform real-time monitoring.“A technology applied to equipment, identifies suspicious behavior in residential and commercial properties, and alerts authorities about possible incidents, increasing the safety of the” revelers, he argues.

Other uses of AI are verified in planning and management of logistics services, in order to optimize the analysis of historical data and predictions of different logistics scenarios, including: parade routes, resource allocation and event management in public areas.

How can AI increase the efficiency of services offered at Carnival?

The use of AI-based technologies offers solutions ranging from user behavior analysis to the automation of repetitive tasks. According to the Mackenzie coordinator, the options available in the market also allow the delivery of hyper-personalized experiences, one of the aspects most valued by the business sector.

“The AI algorithms can predict the demand for services with transportation, food and accommodation, so that entrepreneurs and suppliers adjust the orders and stocks of inputs. In addition, the automation of administrative and operational processes contributes to a more efficient management of resources, reducing costs and increasing the effectiveness in organizing the” event, explains Dirceu.

 With this understanding, it is worth adding that the technological options meet areas of creative context, such as production of personalized content for playlists, videos with recap of events and also virtual fantasies.

The Mackenzie computer coordinator highlights other important technologies in Carnival parties, designed with digital resources.“ AI applications can integrate augmented and virtual reality in order to offer immersive experiences to revelers. Alternatives include virtual tours of parades and interactions with carnival characters, as well as increasing social interaction between revelers.In this way, companies have access to data obtained based on common interests and platforms created to share experiences and photos in real time”, he concludes.

As it was possible to observe, AI has the potential to transform Carnival parties by providing innovations to event organizers.It is worth adding that the technologies pointed out guarantee safer events and more positive experiences for consumers.