Energy: the challenge of data centers in the era of Artificial Intelligence

The rise of Artificial Intelligence (AI) is transforming industries and increasing dependence on data centers. AI's intensive use of computing resources is generating high energy consumption to operate servers and maintain cooling in these spaces, highlighting the need for resilient, efficient, and sustainable energy solutions to ensure a clean, stable, and uninterrupted supply.

For this reason, AI is driving the expansion and modernization of data centers worldwide. According to a Goldman Sachs report, energy demand in these centers is projected to grow by 165% by 2030, driven by AI. Data center occupancy (currently 85%) is expected to rise to 95% by the end of 2026. Furthermore, AI is expected to account for approximately 27% of energy demand by 2027, compared to 14% today.

Although recent developments have shown a reduced energy requirement for training and model operation, the energy impact of AI remains significant. Given this scenario, data centers need to invest in infrastructure that guarantees uninterrupted power quality. The solution lies in UPSs, which support businesses by providing reliable power, reducing the risk of outages that result in AI system failures, resulting in data loss and significant financial losses.

UPSs provide greater flexibility and operational efficiency by functioning as true intelligent energy management hubs. Developed with cutting-edge technologies and designed for long-lasting power, UPSs optimize power distribution and reduce waste in data centers. They allow centers to scale their operations as needed without losing power and achieving complete stability and predictability. With UPSs, companies can focus on business while becoming more sustainable by monitoring the health of the electrical grid and adjusting power distribution based on workload.

Technological advancements and the growing use of AI have made energy a central factor in data center competitiveness. However, this revolution will only be sustainable if it is properly fueled. For companies managing these environments, the issue goes beyond ensuring continuous availability; it's imperative that they also rethink how energy is managed to avoid waste, mitigate environmental impacts, and maintain a competitive advantage in the long term.

Investing in robust systems, such as state-of-the-art UPSs, along with smart energy generation strategies focused on renewable sources, is essential for these centers to become the core infrastructure that supports the innovation and security of AI initiatives. Thus, with the digital revolution going hand in hand with the energy revolution in business, data centers can move toward a responsible, sustainable, and innovative future.