Improving the marketing structure helps e-commerce achieve more satisfactory results

At first glance, it may seem obvious that having a well-structured marketing helps companies in general to achieve more relevant results. After all, this is the department of the company responsible for bringing the company closer to its consumer audience, whatever it may be. Of course, the premise is valid in the case of e-commerce.

It is essential that the teams responsible for marketing online stores understand the expectations of consumers in each period of the year to prepare assertive actions for the occasion. If online stores do not make a prior movement of planning and preparation of the structure of e-commerce not to miss precious sales opportunities the chances of achieving differentiated results only decreases. 

It may seem absurd, but there are still cases of stores losing sales and the chance to captivate customers simply by the lack of structure and lack of investment in automation tools, which are fundamental in the current market, where competitiveness and competition for a customer are very high!

Having a platform that automates online store marketing can help e-commerce increase sales volume by up to 50%. That is, this is an investment that effectively brings results and makes a difference when it comes to promoting sales regardless of the time of year.

By adding new technologies to the operation of the online store, in addition to saving time, the shopkeeper also achieves more effectiveness and assertiveness in communication, while giving his own identity and personality to the messages sent to customers in the most diverse moments of purchase 'ODO or withdrawal from the acquisition of the desired products.

Of course, these marketing automation tools need to be used strategically. A situation in which there is effectiveness in the application of technology involves the recovery of that customer who fills his virtual cart, but for some reason does not complete the purchase. For these situations, a good strategy is to adopt a recuperator abandoned carts, which allows to trigger the customer by an email previously registered by making a reminder of the items already separated and even encouraging the completion of the purchase with a discount coupon, free shipping or other special action.

In the case of the customer who has not even placed items in their shopping cart, the indication is to make use of tools that automatically identify and track the navigation flow of consumers of online stores. These solutions verify what was the item of interest and begin a marketing automation journey, through which products are suggested to that customer by email, SMS, whatsapp and other means.

Other interesting results can be achieved with the use of tools that generate triggers for purchases and technologies that enable the repurchase of recurring products. The first presents customized content to the consumer, based on their previous interests. The second, in turn, estimates the average time for consumption of each product, based on the time interval between purchases of the same item by a series of customers, as well as algorithms.

Evaluate these options and, if possible, implement them in the routine of digital retail. This can bring considerable gains and make a total difference in the performance that your e-commerce will achieve during this year. Think about it!