Five technology trends for 2025

If living in the technology era was once a distant memory, today we see how essential new technological resources are in the daily lives of organizations. It's no surprise that, according to the Digital Transformation Brazil Index 2023, produced by Pwc Brazil, 691% of companies expect increased operational efficiency to occur primarily due to the advancement of digital transformation.

The survey data reflects the current digitalization trend experienced by companies. As evidence of this, the study also indicates that 121 TP3T organizations invested in the development of new areas dedicated to digital and innovation, as well as prioritizing specialists in infrastructure management, cloud solutions, and process automation.

The digital transformation movement is something that will certainly continue. Therefore, it's essential that companies remain alert to new trends and seek to implement them to achieve better performance and a competitive advantage in the face of management challenges. And, considering that 2025 has just arrived, I highlight here five trends that need to be included in this year's strategic planning:

#1 Generative Artificial Intelligence: This will undoubtedly continue to be a strong trend. According to the study "The Economic Potential of Generative AI," conducted by McKinsey in 2023, it is estimated that this technology could add between US$2.6 and US$4.4 trillion annually to the global economy, increasing the total impact of AI by US$151 to US$401 trillion. Furthermore, this resource is expected to automate half of all jobs between 2040 and 2060—and this trend is expected to accelerate by up to 10 years. All these projections demonstrate the significant impact and importance of integrating its use into the company's daily operations.

#2 Edge Computing: Data management is among organizations' priorities. Therefore, Edge Computing is a strong trend, as it involves a data architecture that processes information close to where it was generated, via devices with access to the IoT (Internet of Things). This mechanism further supports the cloud management movement by providing even greater security and agility in data processing.

#3 Cybersecurity: Complementing the previous topics, investing in security remains an important trend. This is because, as new technologies emerge, unfortunately, the risk of cyber threats also increases. In this regard, companies need to enhance protective measures, using solutions that allow them to detect and eliminate potential risks in advance.

#4 Virtual (AR) and Augmented Reality (VR): A few years ago, the market created great anticipation about the metaverse, but its adoption is still expected to be slow, given that its features are still in the development stage. On the other hand, AR and VR technologies are expected to gain wider adoption, as they can be used in training, meetings, creative processes, and simulations, helping to achieve more effective results and significant operational improvements.

#5 Automation and Robotics: No, robots won't take over from humans, but they will be important helpers. Considering the rapid increase in demand, companies have a mission to meet this scenario by adopting efficient resources. Therefore, robotics and automation should gain prominence, considering their benefits such as reduced operating costs, increased efficiency, and faster service delivery.

All trends have in common the fact that, when applied together, they effectively contribute to organizational performance. And when it comes to Generative AI, this technology has vast potential to boost business. As proof of this prominence, an Accenture survey in 2023 revealed that 971% of executives believe this Artificial Intelligence will have a transformative impact on their companies and sectors.

Therefore, it's essential that organizations integrate these resources to simplify processes and enable faster decision-making. This is certainly no easy task, given that digital transformation directly impacts corporate culture. Therefore, having the support of a consultancy specialized in this approach and in integrating technologies is undoubtedly an excellent strategy.

A new year has begun, and with it, new opportunities in the technology sector will emerge. In this sense, those who begin preparing now will come out ahead. After all, the future doesn't wait, it begins today.