6 Reasons to invest in niche influencers

Investing in the disclosure of nano and micro influencers has become a popular strategy among brands from different sectors.These two categories of influencers are characterized by having a smaller audience compared to the big influencers, but with a generally stronger and authentic engagement.

Nano-influencers are known to have a small but very engaged follower base.Brands often choose nano-influencers for more targeted campaigns.1,000 to 10,000 followers.

In the case of Micro-influencers, their numbers range from 10,000 to 100,000 followers, have well-defined niches and a closer relationship with their audience, which results in high engagement rates. They have a great reach and notoriety in a specific area or niche, being highly targeted by major brands.

“These types of content generator are endowed with authenticity and maintain a closer and personal relationship with their followers, which leads to higher and genuine engagement.Their followers trust their opinions and are more likely to interact with their” posts, explains Aline Kalinoski of Partner and co-founder of Nowa, a marketing agency focused on boosting brands in the digital environment.