Criteo's report with Coresight Research points out the top 10 trends for retail media in 2025

Retail media networks (Retail Media Networks, or simply RMNs) have become a valuable asset for brands and retailers.According to a new report by Criteo, produced by Coresight Research, “Retail 2025: 10 Trends Shaping the Retail Media”, available in English, the global retail media market will total US$ 179.5 billion by 2025, representing robust year-on-year growth of 15.4%. Third-party data, advances in AI (intelligence and closed loop attribution should drive rapid growth.).

In recent years, more retailers have launched NMRs due to their high margin potential, which, according to the report, is estimated at 70% in gross margin. Brands are increasingly investing in NMRs due to the primary data of retailers that allow them to create and serve highly targeted and personalized advertising campaigns.Advanced technologies such as AI and machine learning are further amplifying the value of this data, revealing new insights that help brands maximize the benefits of NMRs.

Retailers have a significant opportunity to increase NMR profits in 2025. However, this will require important actions to differentiate one network from another as competition increases. According to Criteo's report, retailers, advertisers and technology companies will need to focus on these 10 trends to maximize 2025 NMR opportunities moving forward:

Innovation & Technology

1. AI (Artificial Intelligence) to provide next-generation ad automation and personalization 
2. Programmatic advertising will drive operational efficiency across all NMRs
3. Ad formats will continue to expand
4. Strategic partnerships to unlock off-site growth

Market Changes

1. Retail media in-store will continue to be a channel for “testing and” learning
2. Retail media will reinforce its position as a full-funnel advertising tool
3. Retail media will drive the enhancement of primary data

Data & Measurement

1. Building trust and transparency will be more critical than ever for NMRs
2. Measurement standardization to gain attention
3. Emerging NMRs will disrupt the retail media ecosystem

The retailers that are seeing the most growth and that have managed to overcome the inflation storm and the consumer spending downturn with the least impact are those that have intelligently diversified their revenue streams and invested in the development of advanced retail media networks”, says Coresight CEO Deborah Weinswig.

“IA enhancements have the potential to revolutionize retail media, and will be the engine of the next big leap in the modality, generating new opportunities for brands and retailers”, says Tiago Cardoso, Managing Director for Latin America at Criteo.“ AI-based algorithms will enable the prioritization of the best performing products and the optimization of bids in real time, maximizing the efficiency of advertising spending and replacing mere impressions with measurable results. With advances in predictive AI and machine learning, brands will be better positioned to anticipate consumer behaviors and make decisions in real time.

For additional insights into each of these trends, see the full report “Retail 2025: 10 Trends Shaping the Retail Media Market” (available in English), below clicking here.