To support entrepreneurs to boost their sales, Serasa Experian provides calendar of commemorative dates  

Beginning of the year is an important period for companies to plan and understand which actions require more efforts, in addition to the results expected by them. For SMEs, this step is even more important, since in addition to the issue of preparation, these dates of great commercial movement make a difference in the box. Therefore, Serasa Experian has launched a new edition of the Commemorative Dates calendar, which includes national and regional dates and is available for free download on the official website clicking here.

“We have developed this material in order to support SMEs in their annual business planning. This meets one of our main objectives here at Serasa Experian which is to generate content that supports SMEs in the main management challenges. Understanding on which dates to invest their efforts and which ones may have more affinity with their business is fundamental. In addition, seasonal effects can provide a slowdown in some segments, which is important to visualize in your” planning, explains Cleber Genero, vice president of small and medium-sized companies at Serasa Experian.

The economic scenario impact

In addition to the seasonality of each period, the economic scenario of the year also impacts small and medium businesses.

According to the Serasa Experian Trade Activity Indicator, physical retail grew 3.8% in 2024. According to the economist of Serasa Experian, Camila Abdelmalack, “the strong performance of the labor market and the rise in the level of income were paramount to the performance of the retail sector in 2024. In addition, the increase in the granting of credit to consumers helped keep demand warm. This trend should continue in the short term, but we project a slowdown in the pace of growth in 2025. This is due to the scenario of inflation, the rise in interest rates and the fiscal issues”.

With this scenario in mind, the economist reinforces the importance of the entrepreneur understanding the impact of the economy beyond his business, also thinking about his consumer audience. This enables the creation of sales strategies to attract consumers, even with a more restricted scenario.

Using the power of data to bring more precision and security in business decision making, Serasa Experian has an area focused exclusively on meeting the needs of small and medium-sized Brazilian companies.These are suitable solutions for those who need to grow their customer portfolio, protect the company, monitor customers and suppliers and recover debts.In addition, the area has a blog that has a series of free content for those who need help to start entrepreneurship, increase sales, and win more customers. Click here to access!