Beyond the Walls: 6 Advantages of Coworking for Modern Companies

According to Indeed Workforce Insights report, 40% of employed or seeking new opportunities professionals prefer the hybrid work model.In this context, in which companies recognize the growing adoption of this practice, coworkings gain prominence as strategic solutions.

Daniel Moral, CEO and co-founder of Eureka Coworking, one of the leading global networks in the sector, these structures are more than “shared offices”, promoting several advantages for companies. “We are talking about true innovation and collaboration incubators, which stimulate creativity and the exchange of ideas”, he says.

To help companies understand how these spaces can positively impact corporate culture and business development strategies, the executive listed the 6 biggest benefits of adhering to the format.Check:

• Cost reduction and resource optimization

Using a shared corporate environment can be more economical than renting a traditional office. Professionals working in coworking spaces save on average about 22% in operating costs, as shown by a study by Deskmag. Features such as meeting rooms and equipment needed to perform daily activities help reduce the operating costs of the company, as well as contribute to minimizing the environmental impact.

As an example of this advantage, Moral quotes a client of Eureka Coworking itself: “When a large construction company came to us, they sought to accommodate a larger team. However, as we understand more deeply their needs, we identified an even more efficient solution: opt for a smaller space and adopt a flexible working model. With this, the company not only reduced expenses, but also brought more efficiency to their day-to-day”, he highlights.

• Flexibility & adaptability

Coworking spaces also offer several usability options, especially when it comes to space and schedules. In this way, companies from various segments can quickly adapt to changes related to team needs and projects.

“Agility is essential in a dynamic and competitive market, so organizations need offices that do not stop their” processes, says the expert.

• Promoting employee well-being

Another concern of coworkings is the offer of spaces that go beyond meeting rooms and computers. Relaxation environments, green areas and wellness programs are initiatives very found in this business, which aims to promote the balance between professional and personal life.

In this regard, Moral points out: “It is a segment that aims to contribute to the market, but this only happens when a healthy and satisfactory work routine is stimulated.”

• Encouraging creativity and innovation

A report by JLL shows that Brazilian companies adopt more of the hybrid work model compared to the rest of the world. According to the survey, 86% of companies in the country use the format, compared to 54% in Europe, the Middle East and Africa; 44% in Asia-Pacific; and 41% in North America.

For the executive, the data points out that we live in an extremely connected and digital world, so coworking can be an alternative for professionals to leave possible “zones of comfort”.“It is a place that brings together people from different areas, who share experiences and knowledge. This diverse environment stimulates creativity, allowing organizations to develop original solutions to the challenges of the” market, he says.

• Networking and professional development

The growing appreciation of coworking is linked to one of its main pillars: the generation of community and connections between professionals. Much of this is due to unique career growth opportunities that are created in these places, such as events, workshops and lectures.

“Professionals can go different ways to expand their network of contacts and acquire new skills.No wonder, we see many partnerships and projects that benefit all parties involved emerging in these environments”, explains the CEO.

• Improving organizational culture

Typically, coworkings are structured based on values and principles of collaboration, innovation and diversity.Moral emphasizes that these characteristics can positively influence the organizational culture of companies:

The integration formed in this space is based on real purposes, therefore, it is a unique chance to strengthen the brand identity”, he concludes.