Five Tips to Increase Conversions with Virtual Catalogs on WhatsApp

The advance of digital business and the popularization of conversational commerce have solidified WhatsApp as one of the leading sales channels in Brazil. According to a We Are Social survey (2024), 96% of Brazilians use the app daily, while a SEBRAE study (2023) shows that 72% of small businesses already use it as their primary sales tool.

Therefore, specialized platforms are gaining ground by offering solutions that enhance application use for conversion. According to Andre Campos, CEO of VendizapThe company's interface was developed to transform each interaction into a personalized sale on WhatsApp. "Vendizap can be used by any company looking to start or optimize their online sales. But it's especially ideal for businesses already selling who want to scale their operations efficiently, need faster customer service, greater control over orders, and more conversions on WhatsApp, regardless of industry," he explains.

Internal company reports show that retailers using integrated catalogs convert up to 30% more than those working only with isolated messages. "Our purpose is to support entrepreneurs who want to digitize their businesses without relying on marketplaces or complex websites, using a tool already part of their daily routine: WhatsApp," the statement concludes. Fields.

Next, check out the expert's tips for maximizing results with virtual catalogs:

1. Create your community on WhatsApp: Build groups with loyal and interested customers. Offer exclusive content, flash sales, and behind-the-scenes glimpses of the business. Closeness strengthens the bond and generates trust.

2. Use Instagram and Facebook as a daily catalog. Fuel your social media with products, testimonials, and behind-the-scenes content. Explore Reels, Stories e enquetes para engajar. “Se você só posta produto, vira panfleto digital. As pessoas querem conexão, não apenas preço”, destaca Fields.

3. Put your store on the map with Google My Business: Create a free profile, keep schedules and photos updated, and encourage customer reviews. "People searching on Google are ready to buy. That's the hottest traffic there is," emphasizes the [missing text]. CEO of Vendizap.

4. Highlight key products with visual appeal: Highlight strategic catalog items using high-quality images and markers like "Best Seller" or "Deal of the Week." This directs customer attention and increases conversion chances.

5. Treat the catalog as an active sales tool: Don't just use it as a digital catalog. Send it regularly to customer lists and groups, customizing it based on their consumption profiles. Frequent updates strengthen relationships and increase repeat purchases.

6. Always measure and adjust: Monitor metrics like openings and clicks on links. Tools like Flipsnack, Linklist, or trackable PDFs allow you to identify what engages audiences most and continuously improve the catalog.

The guidelines emphasize that success in digital sales depends on both good tools and how the entrepreneur relates to their customers. In this sense, André Campos Highlighting the importance of seeing WhatsApp as more than just a messaging channel. "These practices show that selling on the app goes far beyond simply answering messages. When the entrepreneur builds a community, positions themselves on social networks, appears in Google search results, organizes their catalog, and measures results, they transform the app into a channel for relationship building and recurring sales," he concludes.