Use and analysis of data help in strategic intelligence for brands present in e-commerce and marketplaces

E-commerce has evolved rapidly, driven by changes in consumer behavior, mainly given by the advancement of technologies and new digital solutions.As a consequence, the demand of companies for new channels of negotiation and relationship with the public, such as marketplaces e e-commerce. That is why a Nubimetrics, platform that empowers sellers and big brands with smart data, it becomes essential for companies to excel in this competitive environment Juliana Vital, Global Chief Revenue Officer, startup, and The use of strategic information allows us to understand customer preferences and anticipate trends for more assertive decision making, a decisive factor for the success of” businesses.

According to the Product Intelligence Report organizations that use source intelligence tools are 5.5x more likely to see their revenue grow above 25% per year than those that do not. However, CRO from Nubimetrics points out that implementation alone is not enough 'IT is necessary to choose platforms with the capacity for intelligent analysis and insights, which will support the entire market analysis process with high assertiveness and predictive ability.

“This is a key role for brands, allowing them to extract insights the intelligent interpretation of this information enables more effective adjustments in marketing campaigns, product launches, inventory optimization and user experience improvement, resulting in more informed decisions and greater profitability”, adds the expert.

Walking together with the consumer, who differentiates, for the executive, the big brands also have diverse needs in their segments, even if with the same goals in common: to boost sustainable growth and ensure positive shopping experiences. “ With a vision oriented to the future, Nubimetrics combines advanced technologies (such as artificial intelligence and big data 'to the expertise of industry experts to understand the specific demands of each company.To accelerate the growth of our customers in the marketplaces e e-commerce, e-commerce we develop a package of customized services that are coupled to the platform that has the entire solution, so we adapt to the needs of each segment, and finish the professional.