HubPass: subscription club marketplace introduces enterprise benefit solution

Hub Home Box, the signature club marketplace, announced the launch of HubPass, a valuable innovative experience that promises to transform the way companies offer benefits to employees.In a market increasingly focused on customization and flexibility, HubPass stands out for allowing employees to choose subscription clubs that best meet their preferences, as an incentive.

“O HubPass arrives at a very opportune time for the labor market.We are seeing a growing demand for flexible benefits that adapt to the individual needs of employees. The solution works as a transportation voucher or food stamp, but offers a personalized experience. It gives employees the freedom to choose what best aligns with their lifestyle, whether in the category of food, technology or well-being”, he says Luciana Pimenta, CEO and founder of Hub Home Box“In addition, companies can opt for two formats: the fixed monthly or variable benefit, which can offer the same value or vary from month to month, and the unique benefit, ideal for incentive campaigns or celebrations. All this with zero administration cost for” organizations.

The implementation of HubPass is simple: HR registers employees, frees up the benefit, and they receive 100% of the value to use in any subscription club available in the Hub marketplace.“This level of flexibility is something we do not see often in the current market. We are offering a modern solution aligned with the expectations of professionals, as well as being an effective way to strengthen the organizational culture and promote the well-being of employees” complements the CEOthe benefits market is rapidly changing, and we believe HubPass will become a strategic tool for companies looking to attract and retain” talent.

The launch of HubPass reflects a growing trend in Brazil.The subscription club market has seen significant expansion in recent years, driven by a desire by consumers for convenience and personalization.According to UnivDatos Market Insights, the industry is expected to grow 68% by 2025, and a survey by PagBrasil reveals that 88% of Brazilians intend to join a new subscription in the next six months.

“A pandemic has profoundly changed consumer habits, and subscription clubs have gained relevance by providing a practical way to access products and services. Companies are beginning to see this change as an opportunity to innovate in benefit packages, offering something that goes beyond the conventional. HubPass is just that: a solution that combines innovation, flexibility and a real focus on the” employee observe the executive.

Recent studies also confirm that flexibility is increasingly valued by professionals. A survey by Robert Half shows that 80% of workers prefer to be able to choose their own benefits according to personal needs, but only 15% of companies currently offer this option.The survey “Panorama of Corporate Benefits 2025 onHappy's”, more than 62% of companies plan to increase budgets for benefits in the coming year.

“With the growth of the subscription club market, HubPass offers companies a unique opportunity to transform the benefits strategy, adding real and tangible value to their teams.This can be decisive for corporate success”, a finalizes Luciana.