StartNewsTips5 estratégias para aplicar no marketing e faturar mais no final do...
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5 strategies to apply in marketing and earn more at the end of the year

E-Commerce Update
By E-Commerce Update

As vendas de final de ano movimentam os caixas dos varejistas brasileiros e empresários de diversos setores se preparam para a data com a expectativa de faturar mais. De acordo com o Índice Antecedente de Vendas do Instituto para Desenvolvimento do Varejo (IAV-IDV), a previsão é de um aumento de 7% em dezembro, em comparação com o mesmo mês do ano de 2023. 

Para contribuir com a nova perspectiva, Fabiano Cruz, CEO da agência Alot, martech especializada na construção e gestão de marcas com estratégias alinhadas à IA, elencou 5 principais condutas transformadoras no marketing para conquistar mais a atenção dos clientes e vender mais durante o final do ano. “É um momento muito oportuno para calibrar as campanhas, de maneira direcionada e alinhada com o público-alvo. Por isso, tudo deve iniciar com uma boa segmentação”, aponta o CEO. Ele detalha cada passo para obter êxito. Confira:

  1. Segmentação avançada de clientes

O especialista afirma que é necessário entender profundamente os diferentes perfis de compradores dentro da base dos clientes para oferecer produtos e serviços mais assertivos. “Uma técnica eficaz é a análise RFM (Recência, Frequência, Valor Monetário). A recência refere-se à última compra do cliente, a frequência é quando ele realiza compras e o valor monetário, o quanto gasta em média”, pontua Fabiano. 

  1. Estar atento às tendências de compras futuras

“Antecipar quais produtos serão mais pesquisados é crucial para bons resultados e isso conseguimos ao analisar os dados históricos das vendas passadas para prever as demandas futuras. Por exemplo, um varejista percebe uma busca maior por equipamentos de ginástica para uso doméstico. Ao inteirar-se disso, a empresa aumenta o estoque desses produtos e cria campanhas promocionais específicas, atendendo à procura crescente e maximizando as vendas”, ilustra Fabiano. 

  1. Otimização de preços dinâmicos

Fabiano diz que a precificação dinâmica é importante e colabora com o aumento das compras. “Ao ajustar os preços em tempo real a partir do comportamento de consumo, estoque e concorrência, a empresa tem mais vendas e lucros. Entender essa elasticidade de preço e como as mudanças afetam a quantidade vendida permite definir preços atrativos para diferentes produtos”, analisa. 

Para exemplificar, ele explica que uma plataforma de hospedagem modifica os preços dos quartos de hotel conforme a consulta. “Durante os meses de dezembro e janeiro o site pode oferecer descontos maiores em quartos com baixa ocupação, incentivando reservas e aumentando a receita”, garante Fabiano. 

  1. Gestão de estoque inteligente

Gerenciar o estoque de forma eficiente é fundamental para não ter custos excessivos e a previsão de demanda apresenta dados e análises para antecipar quais produtos terão maior pesquisa. 

“É interessante fazer uma classificação ABC para categorizar artigos em: A (mais importantes) – itens que representam a maior parte do valor de vendas, B (importância intermediária) – produtos com impacto moderado nas vendas e a C (menos importantes) – menor influência no faturamento. Assim temos um parâmetro de quando aumentar o estoque, garantindo disponibilidade e evitando a falta deles. Isso melhora a satisfação do cliente e interfere diretamente no caixa”, sugere Fabiano. 

  1. Análise das suas redes sociais

“Ver o que seus clientes estão dizendo sobre sua marca é um excelente termômetro e te dá insights valiosos. Esse monitoramento de mídias sociais e a avaliação se os comentários são positivos, negativos ou neutros ajudam a compreender a percepção deles. Se uma empresa de eletrônicos vê elogios a um novo recurso de seu smartphone nas redes sociais, pode destacar esse diferencial em suas campanhas. Mas se houver reclamações sobre a bateria, pode oferecer descontos em acessórios como carregadores portáteis. Além disso, interagir proativamente com os clientes, respondendo a comentários e feedbacks, melhora a imagem da marca e permite ajustar estratégias conforme necessário”, finaliza o especialista. 

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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