5 Essential points for an above average service

With the dynamism of the market, a customer service excellence is no longer a competitive differential to become an essential requirement for any successful company. This is an area directly related to the emotional consumer, influencing from the beginning to the end of the purchase journey. Therefore, it is time for the store to draw attention positively, win by touch and stand out against the competition with loyalty and solid reputation.

Opportunities for good care 

Due to globalization, expansion of the Internet and all the marketing movement, it is difficult for a product to impact the user purely by demand, benefits or deliveries. “In this aspect I like to remember the famous phrase: 'nothing is created, everything copies’ and today, this action is facilitated with excess information online, making it difficult for a brand to guarantee a completely unique and unmissable service”, comments Tiago Sanches The translation of "head" in Portuguese to English depends entirely on the context. Please provide the full sentence or paragraph. Total IP sales.

Given this scenario, where odd qualities gradually become smaller, the way an interested party is welcomed emerges as the great differentiating factor.“A logic is simple: happy buyers are more likely to return, indicate and recommend to possible new customers.However, this is the result of a whole process with several steps, where the support received is present in all”, says the expert. 

Tips for a successful service

With this importance in mind, Sanches lists five essential points to ensure above-average assistance:

• Knowledge: the team ahead of the relationship with the audience needs to understand the functionalities, use and advantages of the product. Only then it is possible to give intelligent, direct, clear and specific answers;
• Effective union with technology:“today, modernization allows brands to have the privilege of having mechanisms tech my advice is: make the most of this chance and join companies in the same footprint. Thus, both can help each other achieve insights valores. Total IP is always available to assist forward-thinking locations!”, analyzes the manager;
• Humanization: due to the frequency of the use of machines in the routine of the population, there is, increasingly, a lack around feeling welcomed by a human. For this reason, Total IP gives the possibility of talking to an attendant, even when the first contact is made by a human bot;
• Target group search: tools like Artificial Intelligence have become great allies when it comes to delving into some topic or individual. Therefore, it is an excellent alternative for establishments to become aware of their own persona and to reach out in a shrewd way;
• Chatbots: among the powerful opportunities of the technological revolution, the use of robots to support the activities of employees was an extremely addressed issue in recent years. “With the pandemic, we are faced with an absurd variety of updating in society, which remained with the end of the health crisis and became part of the routine. Chatbots are now key elements for an automated and assertive environment, generating increased productivity, more elaborate strategies and speed in the returns”, he explains.

Preparing the team to handle innovation 

Satisfied and well-trained leaders are fundamental to reap good external fruits, delighting with the performance. This is a trajectory shaped since the promotion of workshops internal to the structuring of organizational culture. “Therefore, Total IP not only cares about the well-being of its contractors, but also offers business partners a multi-technology team, ready to follow each phase, from implementation to the suggestion of continuous improvements. The most important thing here is, of course, to ensure understanding and information to all involved”, concludes Sanches.