Three tips to increase online sales

Poli Digital, a platform specializing in integrating and automating communication channels between businesses and customers, is helping entrepreneurs boost their online sales through its series of videocasts. Digital Poli ConnectionIn episode 8, available for free on YouTube, the digital marketing consultant and specialist Paula Tebett Shares practical strategies for companies of all sizes to achieve significant results in the digital environment.

Paula, with 15 years of experience as an MBA professor, brings valuable insights into topics such as the strategic use of WhatsApp and Instagram, the power of digital influencers, and the importance of centralizing customer service channels. Check it out:

1. WhatsApp Status: A powerful and accessible tool

One of Paula Tebett's key tips in the episode is the use of WhatsApp status As a marketing tool. She says this accessible and direct strategy can generate a surprising return, especially for small businesses. "WhatsApp Status is an underestimated channel, but when handled well, it delivers impressive results," she states.

Paula recommends that companies use status updates to share offers, news, and engaging content directly with their audience. Furthermore, she highlights the tool's simplicity, requiring no investment and easily managed. For Paula, this is an opportunity many entrepreneurs overlook, but one with the potential to strengthen customer relationships and increase sales.

2. Digital Influencers: Connections that Generate Results

Another key point highlighted by Paula is the importance of influencer marketing for companies looking to expand their online presence. She emphasizes that choosing an influencer should go beyond follower count, prioritizing alignment between the brand's values and the influencer's communication style.

"The most effective influencers aren't necessarily those with millions of followers, but rather those who speak directly to the audience the brand wants to reach," explains Paula. She also emphasizes that the content produced must be authentic and relevant, creating a genuine connection between the public and the company.

This type of partnership, according to Paula, can benefit both large companies and small businesses, offering an efficient way to increase brand visibility and engage new customers.

3. Centralizing customer service channels: The key to retaining clients

One of the major challenges highlighted by the consultant is the lack of centralization in customer service channels. Paula warns that directing customers from one platform to another, such as from Instagram to WhatsApp, can lead to lost sales and customer disengagement.

As a solution, she recommends using tools like Poli Digital, which integrates WhatsApp, Instagram, and Facebook into a single system. "Platforms that centralize communication allow for automation, faster customer service, and more efficient use of company resources," she emphasizes.

According to Paula, centralization streamlines team work, improves the customer experience, and prevents lost sales opportunities. This approach, combined with other digital strategies, helps create a competitive edge for businesses.