Transforming the B2B shopping experience and selling more efficiently and competitively. Welcome to Era one-stop-shop!

In 2023, e-commerce sales in Brazil reached R$185.7 billion, according to data from Abcomm (Brazilian Association of Electronic Commerce). In addition, the sector registered 395 million orders and 87.8 million virtual consumers.

In the current scenario of the country, where digitization advances at great strides, small microentrepreneurial businesses face challenges in the search for efficiency and competitiveness. 

One of the main obstacles faced is the purchase of products to supply the trades, the acquisition of varieties that meet the specific demands of the business, such as small supermarkets, convenience stores that theoretically need a diversified portfolio.

In this context, it is essential to create a digital platform for marketing products that facilitates the life of the closest trader to a model where he finds all (or at least most) the products he sells. The concept behind this model is the one-stop-shop digital, which offers a wide range of products and services.

Large industries of food, beverages and hygiene products, have already been providing in a single portal a wide variety, serving both physical and online business. In this environment, the microentrepreneur finds everything he needs to supply the stock of his business. This idea besides being ambitious is a transformative reality that can & will revolutionize the management of business.

To build this ecosystem, the first step is to establish partnerships with a variety of distributors of consumer products and really offer what the marketer needs to supply the business. In addition, it is also necessary to consider having diversity of brands (including those that are competitors of the portal owner) in the different categories that will be marketed and it is at this point that there should be a significant change in culture.

The portal will only be really used on a large scale if there is the participation of all the brands necessary for the supply. It is essential to include not only major brands, but also local producers, ensuring a diverse range of options that meet different price ranges and consumer preferences.

Building this entire ecosystem to partner with online sales market distributors brings several strategic benefits that drive growth, efficiency and competitiveness.Having a variety of distributors offers valuable insights into consumer behavior, enabling better sales and marketing strategy.

That is, creating an ecosystem with distributors for the online sales market is a smart growth strategy.It combines expansion, cost reduction, scalability and improved customer experience, fundamental factors for companies seeking to compete in an increasingly globalized and dynamic market.

For this, your platform must be user-centric, with an intuitive interface and easy navigation, which ensures that even those with little technology experience can navigate and buy on the site easily. It is essential that the merchant can quickly search for products, add them to the cart and complete the purchase without complications.

Another crucial aspect is transparency in information. Providing clear data on prices, delivery times and payment terms is critical, as the user needs to know exactly how much they are spending and when they will receive the products. Moreover, having effective customer support, with fast service and solutions to possible problems, increases the trust of users in the platform. This may include chatbots to answer quick questions and human service for more complex issues.

With digitalization and the growing demand for practical and efficient solutions, the creation of a one-stop-shop not only does it simplify the lives of consumers, but it also strengthens retail, promoting the purchase and sale of products in a more connected and efficient way. Finally, it is possible to architect an ecosystem that not only receives the needs of merchants, but also boosts business growth and economic development of the country.

The future of retail is in our hands, and it is digital!