Startup B4You revolutionizes digital commerce by scaling physical viral product brands with the power of Creator Economy

Founded in 2020 by Matheus Mota (CEO), the B4you it quickly became a reference platform in digital retail, connecting brands and creators around physical products with high viral potential. The company has the ambitious goal of transacting R$1 billion in GMV by the end of 2026, consolidating itself as the main bridge between brands and digital creators in Latin America. Currently, the platform already has more than 100 thousand users 0 among brands, entrepreneurs and creators nd has distributed over R$30 million in commissions to affiliate creators only.

“We are moving towards becoming the “Hotmart” of physical products, acting as a bridge that connects brands and digital creators around viral products.Our platform provides a complete sales experience, specializing in products that gain great engagement on social networks and become successful in online sales”, the company said Matheus Mota, CEO of the startup. 

In addition to physical products, B4You also offers solutions for digital products, events, subscriptions and services, creating an integrated ecosystem that maximizes sales potential and uniting all the tips effectively and strategically. Currently, the startup has as customers brands such as Sofa na Caixa, Big Boom, Dreams Coffee, Patafix.

The startup also has a strong educational aspect, led by CEO Matheus Mota, who has developed international immersions and specialized training to empower both entrepreneurs and creators.B4You connects brands and creators“'educational strategy is the pillar that drives the success of our partners in the digital market”, says Mota, highlighting the company's commitment to maximizing sales potential and product viralization through an innovative approach and continuous empowerment.

Currently B4You offers an affordable model for its users, without charging monthly fees. Creators pay only a low percentage for each sale made, in addition to a fixed rate of R$2.00. This business model facilitates the access and success of digital entrepreneurs, allowing them to launch their products on the platform efficiently and economically, while B4You takes care of the sales and product promotion infrastructure. This reinforces the company's commitment to supporting the growth and viralization of brands.

Ecosystem of Own BrandsIn addition to serving major brands, B4You has also invested in creating its own ecosystem of viral brands.In all, the company already obtains more than 40 successful brandsan example of success is a Big Boom, a product of the fitness segment.

Big Boom stood out as a successful case in the market by being driven by the B4You platform, which expanded its visibility to creators and boosted online sales. With this, the startup reinforces its strategy of not only connecting third-party brands, but also developing and marketing its own viral brands.