StartNewsAbout 80% of consumers choose brands for authenticity, research claims
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About 80% of consumers choose brands for authenticity, research claims

E-Commerce Update
By E-Commerce Update

A Deloitte survey reveals that 80% of consumers consider authenticity a decisive factor in purchase choice, while 57% remain more loyal to brands that demonstrate commitment to social or environmental causes. This is reinforced by an Accenture study, which points out that 62% of consumers expect companies to take positions on social issues and 52% have changed buying habits based on brand values.

Authenticity has become one of the most valued factors by the public, driving businesses to review branding strategies to remain relevant and competitive. According to Andre Carvalho, CEO and founder of Tempus Inova, design and innovation agency: “Branding goes beyond visual; it is about creating a genuine and relevant connection with the public.A strong brand needs to reflect values in a consistent, unique and transparent manner”.

Founded in 2020, Tempus Inova offers solutions and strategies focused on authenticity for the stabilization of brands. The services offered by the corporation are varied: strategic planning, Social Media, Website, Endomarketing and Content Marketing for organizations of various segments. Andre Carvalho, founder of the business, has more than 15 years of experience in the marketing sector.

According to him, considering consumer preferences and needs can be decisive for creating effective branding.“A understanding consumer expectations and desires is the starting point for any strategy linked to the brand identity”, he says.

Still, the executive points out that social and environmental responsibility are no longer just choices for business in the current market. According to Descarbonize Solutions, 70% of Brazilians prefer to buy products from brands with environmental commitment: “Companies that want to retain and win customer loyalty need to view social factors as decisive in the expansion process. The consumer today is even more existing and this applies to several aspects, including branding of the brand”, Carvalho points out.

E-Commerce Update
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E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with a 13.94% increase The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.94% increase in online sales compared to the previous week, according to data from Getnet, a payment solutions company. The period, which is traditionally marked by promotions and discounts, attracted more consumers to make purchases on the internet. The increase in sales was observed across all regions of the country, with the highest growth in the Southeast (20.3%) and the lowest in the North (5.1%). "Customer Week is an important date for e-commerce, as it encourages consumers to make purchases and helps businesses increase their sales," says Marcelo Labuto, CEO of Getnet. "This year, we saw a significant increase in online sales, which shows that the campaign was successful in attracting consumers." The data also shows that the average ticket for online purchases increased by 5.3% compared to the previous week. This indicates that consumers are not only buying more, but also spending more on each purchase. Getnet also observed an increase in the use of credit cards for online purchases. The use of credit cards increased by 10.2% compared to the previous week, while the use of debit cards decreased by 2.1%. "The increase in the use of credit cards may be related to the promotions offered during Customer Week," says Labuto. "Many consumers prefer to use credit cards to take advantage of the discounts and promotions offered by stores." In summary, Customer Week was a successful period for e-commerce, with a significant increase in online sales and an increase in the use of credit cards for purchases. The data from Getnet shows that the campaign was effective in attracting consumers and encouraging them to make purchases on the internet.

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