Giuliana Flores membership club grows more than 200% in 2024

Giuliana Flores, a reference in the online trade of flowers and gifts, is reaping the results of the launch of the Giu Club, a service that ensures immersive contact with the brand. According to internal balance sheet data, from January to September 2024, the subscription system had a record rise of more than 200%. In addition, the initiative brought greater visibility and attracted new customers. 60% of subscribers are women aged between 30 and 45 years.

Part of the success can be attributed to the fact that participants not only experience an engaging and flowery climate, expanding contact with plants in the daily routine, but also enjoy considerable financial advantages, with substantial savings ranging from 50% to 70% in relation to one-time purchases.It is worth noting that the days of Friday, Saturday and Sunday stand out as the most favorable for sales of the Giu Club.

In addition to the success of the service, there is a remarkable adherence of professionals from health sectors, such as dentists and psychologists. This movement suggests a trend related to the impact of flowers in formal environments, such as offices, highlighting their transformative role for the well-being of patients.

Functioning

The Giu Club goes beyond the simple delivery of plants. The kits gather selected species following the mood of the month; exclusive and personalized vase with the logo, available in weekly, biweekly subscriptions and on the first purchase; perfumed sachet; and flowerfood, Supernutrient that increases the durability of plants; playlist created on the Spotify platform for the subscriber to immerse themselves in a unique musical universe; and special packaging with tips, content and everything about the inspiration of the box. Subscriptions can have weekly, biweekly or monthly regularity and include residents of the city of Sao Paulo and ABC Paulista; the idea is to expand soon to other locations.