Woovi bets on Pix First concept to solve low conversion problem in e-commerces

ClickPix, Woovi's new solution, promises to facilitate and streamline sales in e-commerce, reducing purchase time by up to 52% and cart abandonment. The new tool will be officially presented to the public at RD Summit, which takes place this week at Expo Center Norte in Sao Paulo. The solution bets on the concept of Pix First, offering a unique checkout experience and reinforcing the use of Pix, as an alternative to traditional means of payment. 

On average, an e-commerce has a conversion rate of 1,33%, a low number generated by bad usability, slowness, long checkout, friction in the process and restrictive anti-fraud.For this reason, Rafael Turk, CEO of Woovi, explains that ClickPix arises to change the current scenario leaving the fast, effective process and 100% secure.“Our solution significantly reduces the transaction time.It is a gain of more than half the time, in addition to ensure the drop in the numbers of cart abandonment.We allow the recognition of the same process in WhatsApp.

This new technology promises merchants an improvement in conversion rate in addition to offering a familiar and safe payment experience for the customer, reinforcing the use of Pix as an efficient alternative to traditional means of payment. According to Rafael Turk, Woovi's goal is to transform the form of payment, using technology and effective integrations, such as Pix, into an even faster and more intuitive experience for e-commerce, bringing a significant impact to the market of means of payments in Brazil, facilitating instant and increasingly secure transactions.