Celebrated tomorrow, Halloween drives innovation in Brazilian retail

Over time, Halloween has become increasingly celebrated in Brazil. To get an idea, according to information from the Brazilian Association of Household Goods, Decoration, Gifts, Household Utilities, Parties and Flowers (ABCasa), Halloween has been growing about 30% per year. It is thinking about this that food retail is also preparing to boost sales even more this year. According to expectations, CNC (National Trade Confederation) is expected to grow between 15% and 20% in sales related to date, presenting a financial movement of 7 billion. 

The festivities grew so much that October became one of the most profitable months of the second half for the sector, second only to Black Friday and the end of the year parties. Among the best-selling items, drinks and food gain prominence, driven by campaigns and promotions that reinforce the festive mood and has been attracting consumers who seek to complement the celebration experience with drinks and unique menus.

For Rafael Pinto, Director of Fullfilment at Daki, a complete online supermarket application with deliveries in minutes, Halloween also represents a unique opportunity to meet a growing demand for ultra-fast deliveries. “We see a significant increase in demand for beverages such as spirits and beers, especially for Halloween celebrations.The strategy is to provide an agile and complete experience, facilitating access to products, ensuring practicality and convenience for our customers,”, comments. 

To make the most of the movement around Halloween, Brazilian retail has adapted its products and logistics to meet the profile of the consumer who seeks practicality and agility in shopping. In online supermarkets, the focus is on ensuring the availability of seasonal items and facilitate access to products that allow a complete and uncomplicated celebration, ranging from sweets, chocolates to snacks and drinks.

“The increase in consumption during the celebration of Halloween reflects a characteristic of Brazilians, who seek ways to have fun and socialize. This makes the market be aware and offer increasingly personalized options to meet this demand for practicality and variety, making Halloween a strategic date to improve the consumer experience,”.