Black Friday expects a 30% increase in sales volume in 2024.

Black Friday has firmly established itself in the Brazilian calendar, as the second most important date for commerce in the second half of the year, second only to Christmas. Eu Entrego projects a 30% growth in delivery volume during this year's period compared to 2023. The company anticipates that the clothing and electronics sectors will be the highlights of this shopping season. 

According to research by technology company Wake, in partnership with Opinion Box, expectations for the 2024 shopping season are high, with 661,000 Brazilians planning to participate. Furthermore, the study also indicated that 32.51% of shoppers began monitoring product prices in late July, demonstrating proactive planning to take advantage of the deals. 

Preparing for the shopping marathon 

At Eu Entrego, preparations began several months in advance. Technology professionals monitor platform data daily and collaborate with the operations department to identify areas for improvement, ensuring more efficient operations during peak demand. 

Proprietary technology to meet large demands 

The company has created a unique system that uses an algorithm based on Artificial Intelligence (AI) and geolocation, standing out as the only one in the market capable of optimizing routes in real time, taking advantage of the analysis of constantly updated data. This allows a more efficient routing, considering dynamic factors such as traffic, weather conditions and fluctuations in demand. The fact of developing and maintaining the system internally ensures the flexibility necessary to adjust its functionalities to urgent needs, as occurs during seasonal dates. 

Eu Delivergo, a logtech that connects retailers to the largest network of autonomous delivery companies in Brazil, delivered 12 million deliveries in the first half of 2024. According to CEO and co-founder Vinicius Pessin, the company has more than 1 million delivery companies nationwide.  

“Our unique system, based on Artificial Intelligence, ensures real-time route optimization, which allows us to offer an agile and efficient service, even in the periods of greatest demand, such as Black Friday.We are confident that our efforts will bring exceptional results in this” edition, shares Pessin.