Can we talk Black Friday yet? See three sales strategies 

November is a highly anticipated period for many Brazilians for shopping. After all, the beginning of the month marks the countdown to Black Friday. Therefore, merchants should prepare in advance. In this sense, technology application should be aligned with sales strategies to increase revenue and stand out from the competition. 

When will Black Friday 2024 be?

Black Friday 2024 is scheduled for Friday, November 29th. "This is an extremely lucrative date. So, salespeople, or even service providers, need to be aware of how to prospect for clients. This is because a significant portion of the population already intends to invest during this period. Therefore, special purchase conditions and accessible customer service are likely to attract customers," says Tiago Sanches. The translation of "head" in Portuguese to English depends entirely on the context. Please provide the full sentence or paragraph. Total IP sales. 

Black Friday 2023 Sales Overview

Please provide the rest of the text. "Segundo relatório da Confi.Neotrust, em 2023, o..." needs the rest of the sentence to be translated. e-commerce Revenue reached R$1,7P4T 5.2 billion. Order volume was 8.21 million. Both figures saw a decrease compared to 2022 results, the former by 15.1% and the latter by 17.1%. Conversely, the average ticket grew by 1.7%, reaching R$1,7P4T 636.66. "Despite the decline, understanding these figures is crucial for proper preparation this year," concludes Sanches. 

What are the expectations for Black Friday 2024?

According to the Globo-produced Black Friday 2024 Panorama study, 39% people intend to and have already planned to make purchases on this day. "It's important to frequently monitor consumer expectations, so you can map an effective customer acquisition strategy based on general preferences," comments the sales specialist. 

3 Sales Strategies for Black Friday 2024! 

To collaborate with merchants, Sanches presents five technological strategies to intensify gains in November.

Promotions and special conditions for customers: Existing clients deserve special attention! In this regard, the use of bots To send active messages is an effective solution for those wishing to communicate quickly. The mechanism can automatically forward a promotion, customized discount code, or company actions. 

Multiple communication channels for customers:  Individuals have different ways of searching for products and services, such as social media, siteMessaging apps. Entities need to be present on all of these, otherwise they lose interest. Therefore, an omni-channel approach tends to offer this possibility, even starting the journey in one medium, like a website, and ending in person, for example. 

24-hour Support and Service: A purchase doesn't have a set time, just as support or clarification requests don't. Therefore, companies need to use technology, again, to... botsto automate this welcoming aspect and extend uptime. After all, this eliminates the need for a night shift team.

Finally, digital mechanisms can be a great ally in increasing satisfaction with... Customer experience (CX) In a period of excessive sales. “Even when faced with a moment of high demand, if institutions handle their market well, they will subsequently retain that portion of the customer base,” concludes Sanches.