Taboola launches Abby, the first Generative AI specializing in ad campaigns

According to industry data, almost 91% of advertisers are already using or considering implementing Generative AI technology. The adoption of this technology by advertisers has increased dramatically recently, as a result of their desire to improve efficiency, increase sales and return on investment 81% of advertisers believe that Generative AI can increase sales in their organizations.

Abby is based on more than a decade of learning from successful advertiser campaigns through Taboola and allows advertisers to launch effective campaigns in minutes, on a network of premium and trusted publishing sites that reaches more than 600 million daily active users.In testing, advertiser campaigns launched with Abby have been active 75% faster than manually configured campaigns.

Abby builds and manages all aspects of advertisers' media plans by asking simple questions that automatically generate media plans based on any marketing objective.Advertisers can focus on goals such as increasing purchases, expanding brand awareness or generating leads, and setting budget allocation between desktop and mobile, among others.

Abby also offers advanced Generative AI authoring capabilities, enabling advertisers to use the same conversational approach to create and modify images. Advertisers can edit backgrounds, call-to-action (CTAs), and create relevant captions without the need for software or image editing expertise.

“Abby reinvents what is possible for advertisers of all sizes, eliminating the uncertainties and time demands of launching” campaigns, said Adam Singolda, CEO of Taboola.“Abby democratizes access to advertising so anyone can create their campaigns, much the same way they would speak to an experienced ad executive. Advertisers can ¨talk to Abby in plain language and relax while she acts as a campaign expert. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed.