Number of delivery users in Brazil is expected to reach 90.5 million by 2029

Brazil is one of the main global food delivery markets, and the trend is for continuous growth.The delivery platforms have been investing in variety and quality, expanding the options available to consumers.

In this context, the estimate is that the country has 90.5 million delivery users by the end of 2029, according to data from Statista. That is, the number will approach half of the Brazilian population.

With this growth, companies in the sector seek to serve new audiences more efficiently, which also increases demand.

Food delivery continues to expand among Brazilians

Currently, about 40% of Brazilians use delivery platforms, according to a survey by Ticket. After the growth caused by the pandemic, the segment has maintained its high trajectory due to the search for practicality and speed in everyday life.

Globally, the sector is expected to move US$ 1.4 trillion in 2025, according to Statista.In addition, the number of consumers will continue to rise, and may correspond to about a third of the world population by the end of 2029.

In Brazil, iFood leads the market, but an increasing number of restaurants have invested in their own delivery platforms.In addition, economic uncertainties make delivery an attractive alternative, as it allows optimizing operating costs.

Consumer profile of delivery in Brazil

The growth in demand for delivery is directly linked to changes in consumption habits. Ticket's survey released relevant data on the profile of Brazilians who use these services.

Generation Z, composed of people between 15 and 28 years old, is the main audience of delivery, with 51% of this group using platforms of the type. This age group, more digitized and connected to technological innovations, has greater familiarity with online services.

The most frequent orders include fast food, such as burgers and pizzas, as well as traditional Brazilian cuisine and meats. At the same time, the consumption of healthy foods has grown 98% in recent years, according to Sebrae.

In addition, the increased demand for natural and vegan options has led platforms to diversify their offerings in this segment.

Challenges and opportunities for the sector

Despite the growth, the delivery market presents challenges, especially for new companies, since iFood holds 80% of orders. However, the adoption of its own platforms by restaurants and supermarkets has been gaining ground.

A consolidated trend is the dark kitchens model, which function as kitchens for deliveryStatista projects that by 2030, this format will account for half of global delivery services.

Artificial intelligence has also been incorporated into the industry to personalize customer service based on consumer behavior.Data analytics allows you to offer meals and promotions more efficiently.

Logistics remains a challenge, whether for fast deliveries in large urban centers or to reach more remote regions.So solutions such as automated routes and the use of autonomous vehicles are being tested by companies in the sector.

The increased demand also reinforces the need for variety on menus. Companies that prioritize specific diets and dietary restrictions can stand out amid competition.

Growth trend should continue in the future

In Brazil, the food delivery market is expected to reach US$ 21.18 billion in revenue in 2025. The expectation is for an annual growth of 7.05% by 2029, reaching US$ 27.81 billion.

With the expansion of dark kitchens and the advancement of technological innovations, delivery tends to become even more accessible, expanding its operations to other segments of the food industry.