Survey reveals which companies Brazilians truly love to work for

The employer branding hub, ILoveMyJob, released the ranking. Loved Companies...which lists the most beloved companies to work for in Brazil. The research aims to highlight organizations that understand and meet the expectations of talent, as well as map the trends and practices that shape the job market in the country.

The survey heard from 865 professionals across various Brazilian regions, with a predominance in the Southeast and South. The goal was to identify companies excelling in people management and creating work environments based on well-being, innovation, and purpose. The most representative sectors were tech companies, industries, and other segments, with a higher participation of senior-level (35%) and leadership (30%) professionals. 

At the top of the national ranking are Natura, Vale, and Grupo Boticário, recognized for modern management practices, innovation strategies, and connection with employee values. Multinationals like Google and Microsoft also appeared among respondents' mentions as global examples of excellence in technology and innovation. However, the ranking exclusively features companies operating in Brazil and catering to the specificities of the local market.

"Today, companies need to go beyond competitive salaries. Actively and routinely listening to talent is fundamental to creating environments that inspire and meet the growing expectations of professionals. This practice not only continuously improves the employer brand but also allows for anticipating behaviors and building lasting relationships with employees.", states Angelica Madalosso, CEO of ILoveMyJob.

Who are the top 10 most loved companies to work for:

1st – Nature

2nd – Valeo

3rd – Grupo Boticário

4th – Eurofarma

5th – Petrobras

6th – Eletrobras

7th – Itaú

8th Own Business (desire to undertake/start a business)

9th Parameter – CPFL

10th – Echoenergia (This is a proper noun, so it remains the same in English).

What makes a company admired by its employees?

According to the survey, the most valued factors for defining an ideal work environment include:

• Positive organizational climate (18%)
• Transparency and efficient communication (16%)
• Autonomy (12%)
• Flexibility (11%)
• Appreciation and recognition (100%)
• Respectful and inclusive environment (9%).

Another highlight was the increasing use of technology and social media in attracting and retaining talent. Platforms like LinkedIn were cited by 46.1% of respondents as the primary channel for finding opportunities, followed by networking (32.1%) and job boards (15.1%).

Including "Own Business" in the Top 10, according to the survey, reflects a trend identified by respondents seeking greater career autonomy. The main reasons for leaving cited in the research were poor compensation (45%), lack of a career plan (30%), and excessive workload (15%).

Main trends observed in the ranking

Besides the initiatives of the top-ranked companies, the study pointed out some trends:

• B2C Focus: B2C companies, such as Natura and Grupo Boticário, strengthened their presence through a strong investment in employer branding.
• Unique corporate benefits: Companies are increasingly offering benefits beyond the traditional package. Grupo Boticário, for example, stood out for its Pet Aid, an innovation in the market. The study analyzes that, possibly, the choice of benefits came from actively listening to employees and, thus, reflects on the well-being of all of them.
  
• Digital transformation: Investments in technology and digitalization drive modern and dynamic work environments. Companies like Itaú stand out in this regard.
  
• Innovation: All companies in the ranking prioritize innovation, regardless of the sector. Natura, Vale, and Grupo Boticário, for example, are constantly seeking new solutions and ways to improve processes.
  
• ESG: Most companies prioritize ESG (Environmental, Social and Governance) issues, with good corporate practices, sustainability, and social responsibility, which have a significant impact on attracting and retaining talent. 
  
• Flexibility: Hybrid and remote models remain the preferred choice among talented individuals and contribute to a healthy work-life balance for employees.
• Sector: The 2024 ranking showed a dominance of companies in the energy sector, driven by interest in ESG and sustainability. 

THE Loved Companies Presented annually by iLoveMyJob, it offers an analysis of best employer brand management practices in Brazil. The full report is available on the website. www.lovedcompanies.com.br.