StartNewsTipsPagamento via chat se destaca como a modalidade mais eficaz do comércio...
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Here is the translation: "Payment via chat stands out as the most effective modality in e-commerce" However, I'd like to suggest a more natural and idiomatic translation: "Chat-based payment emerges as the most effective e-commerce payment method" Or, if you'd like to preserve a similar sentence structure: "Payment via chat is highlighted as the most effective e-commerce modality" Let me know if you'd like me to make any adjustments! Here is the translation with the original formatting: Pagamento via chat se destaca como a modalidade mais eficaz do comércio eletrônico Payment via chat stands out as the most effective modality in e-commerce Or Chat-based payment emerges as the most effective e-commerce payment method

E-Commerce Update
By E-Commerce Update

A experiência de compra nunca foi tão simples e eficiente. O pagamento via chat está mudando a forma como empresas e consumidores realizam transações, proporcionando agilidade, segurança e praticidade. A Poli Digital, pioneira nessa transformação, já movimentou R$ 6 milhões com a sua funcionalidade Poli Pay. A solução integra e automatiza o atendimento em plataformas como WhatsApp, Instagram e Facebook, graças à parceria com o Grupo Meta, que garante acesso às APIs oficiais dessas redes.

O Poli Pay é uma solução da Poli que permite ao consumidor efetuar o pagamento diretamente pelo chat onde está sendo atendido. Segundo Alberto Filho, CEO da Poli, a ferramenta foi pensada para otimizar o processo de pagamento de forma eficiente e integrada, promovendo uma experiência mais fluida e segura tanto para as empresas quanto para os consumidores”.

Citando pesquisas de mercado, como dados da Opinion Box, Alberto Filho informa que seis em cada dez consumidores se comunicam com as empresas por meio de canais digitais para realizar compras. Assim, o Poli Pay facilita e, com isso, estimula a concretização de transações. “Tem se mostrado uma funcionalidade bastante atrativa”, avalia. 

Um indicador reforça a análise. Segundo o CEO da Poli Digital, quase metade (46%) dos pedidos criados via Poli Pay se concluíram com pagamento efetuado. Esse percentual representa o dobro do registrado em modalidades tradicionais de comércio eletrônico, em que os clientes criam carrinhos de compras até efetivamente concluírem o pagamento. 

“O Poli Pay é um meio de pagamento em que o envio e o recebimento de cobranças estão integrados ao sistema de centralização e automação de contatos da solução que oferecemos. Desse modo, desde o contato inicial que o cliente faz, passando pela escolha de produtos e chegando à efetivação do pagamento, todo esse processo é realizado pelo mesmo chat de contato”, descreve o CEO. 

Se para os clientes significa comodidade, para as empresas as funcionalidades do Poli Pay ajudam a impulsionar as vendas. Alberto Filho explica: “A interface da ferramenta permite a criação de catálogos de produtos e serviços, com descrição, preços e ilustrados com fotos. Além disso, possibilita a criação e o envio do ‘carrinho de compras’ com a opção de link de pagamento pelo Poli Pay”. 

A Poli Digital mantém parcerias com as marcas Mercado Pago e PagSeguro. Assim, o sistema da Poli é integrado ao das duas marcas. “Essa integração dá ao consumidor opções diversificadas de formas de pagamento — por boleto, pix, ou cartão de crédito. E a empresa que realiza as vendas recebe o valor por meio dessas instituições”, afirma o CEO. 

A empresa acompanha e monitora todo o processamento das vendas. “É possível gerenciar as informações das vendas pelo nome do cliente, por vendedor, por método de pagamento e por status de andamento do pagamento”, exemplifica.

E-Commerce Update
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E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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