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Annual archives: 2025

Affiliate marketing establishes itself as a strategic channel and is no longer a supporting player for brands, study shows

E-Commerce Update - 0
Antes visto como uma frente secundária, o marketing de afiliados está se consolidando como um dos canais mais estratégicos para marcas que buscam performance,...

Products“Surprise” and Consumer Protection: Legal Reflections from the Labubu Case

E-Commerce Update - 0
A ascensão das chamadas “blind boxes” – embalagens surpresa que escondem a identidade do produto adquirido – revolucionou o mercado de colecionáveis, especialmente após...

Brazilian companies waste millions on makeshift sales: 31% still uses spreadsheets instead of professional systems

E-Commerce Update - 0
Enquanto a Inteligência Artificial (IA) transforma setores inteiros da economia, um terço das empresas brasileiras ainda gerencia suas vendas em planilhas. O dado alarmante faz...

Voice commerce will have revenues of US$ 186 billion by 2030 and gains space by boosting e-commerce

E-Commerce Update - 0
Com o avanço da digitalização, o e-commerce está cada vez mais consolidado no cenário global. Nesse contexto, o voice commerce surge como uma das...

The path to a more connected and effective customer experience

E-Commerce Update - 0
Para o cliente, não existe “setor de vendas” ou “setor de atendimento”: existe a marca, a experiência, o cuidado - ou a falta dele....

Biscoitê increases average ticket by 120% by implementing OmniChat's AI on WhatsApp.

E-Commerce Update - 0
A Biscoitê, rede especializada em biscoitos para presentes com embalagens colecionáveis, aumentou em 120% seu ticket médio nas vendas via WhatsApp após implementar o Whizz...

How can small businesses and startups benefit from live commerce?

Renan Cardarello - 0
O live commerce, longe de ser uma tendência passageira, é uma estratégia de vendas online que vem ganhando cada vez mais força no dia...

BIS enters the Tiktok Shop Brazil food category with special conditions for consumers.

E-Commerce Update - 0
BIS, an iconic brand of Mondelēz Brasil, has just become the first food brand in Brazil to launch its official store on...

More than half of influencers suffer from burnout, and 37% are thinking about quitting their careers, according to research.

E-Commerce Update - 0
The influencer market is experiencing a silent crisis: more than half of content creators (52%) say they are suffering from burnout, and 37% are considering...

CEOs and TikTokers Use the Same Tools: How AI on Mobile is Redefining Work and Content

E-Commerce Update - 0
Imagine creating a complete video, with professional narration and transitions, using only voice commands on your phone. Or generating a business presentation with...
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