Start2025

Annual archives: 2025

Even with e-commerce slowdown, Brazilian retail grows 2.4%

E-Commerce Update - 0
Brazilian retail grew 2.4% in July 2025, according to the Stone Retail Index (IVS), released by Forbes Brazil.

EstrelaBet announces Leandro Machado as new Chief Financial Officer

E-Commerce Update - 0
EstrelaBet, the largest Brazilian gamingtech, announces the appointment of Leandro Machado as its new CFO (Chief Financial Officer).

Startup creates job "Tinder" using AI

E-Commerce Update - 0
In a country where, even with the improvement of indicators, about 6.3 million people are still looking for jobs, technological initiatives show.

ROI in Omnichannel Campaigns: How to Measure It?

Márcia Assis - 0
Measuring marketing and sales results in single-channel campaigns is often a more straightforward process: choosing the goal that reflects performance.

The 5 Biggest Cybersecurity Challenges in 2025 and How to Overcome Them with Continuous Intelligence

E-Commerce Update - 0
2025 Marks a turning point for cybersecurity.The sophistication of threats, coupled with the complexity of enterprise infrastructures, has created a.

The New B2B Marketing Understands Numbers and Connects with People

Patrícia Gomes - 0
For a long time, B2B marketing was seen as something purely technical. Processes, numbers and specifications were what based the communication.

Three Mistakes Small Retailers Still Make When Entering Marketplaces

E-Commerce Update - 0
Brazilian micro and small businesses moved R$ 67 billion in e-commerce in 2024, a record of more than 1200% growth in.

Cyberattacks Put Small Businesses in Hackers' Crosshairs

E-Commerce Update - 0
If even robust and highly structured institutions suffer cyber attacks, small businesses are even more exposed.A recent example has been confirmed by the Administrative Office.

SMS emerges as a new ally for Brazilian e-commerce in multichannel communication strategies

E-Commerce Update - 0
A simple, direct and still little explored feature in Brazil has shown significant results for e-commerce: SMS. Although often associated.

How to Calculate Influencer ROI? Over Half of Brands Stop Investing in Influencer Marketing Due to Inability to Measure Returns

E-Commerce Update - 0
Measuring return on investment (ROI) in influencer marketing is still one of the big challenges for brands and agencies.
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