Start2025

Annual archives: 2025

Vazamento de Dados no Pix se tornam comuns: como proteger seus dados?

E-Commerce Update - 0
Quando os primeiros casos surgiram, eles foram tratados como pontuais. Mas agora, com mais de 1 milhão de chaves Pix expostas desde 2021, segundo dados...

Loyalty in Live Marketing: 5 strategies to build connections that last

E-Commerce Update - 0
Experience marketing has gained ground among the most effective strategies for brands seeking to create real links with their audience.

What are the key CRM trends that will influence SMEs in 2025?

E-Commerce Update - 0
Small and medium-sized enterprises (SMEs) continue to grow in Brazil, and most of them take advantage of the expansion of e-commerce as a business alternative.

Sebrae and Shopee launch platform to support small business digitization

E-Commerce Update - 0
Sebrae and Shopee announce a new free training platform, aimed at helping small entrepreneurs thrive in the digital market.

RD Summit 2025: in addition to content, event promises connections to strengthen business

E-Commerce Update - 0
RD Station, TOTVS business unit, announces the launch of RD Summit 2025, the largest Marketing, Sales and Ecommerce event in Latin America.

Voice and image search redefines SEO strategies and requires new tactical planning from brands

E-Commerce Update - 0
The way consumers search online is undergoing a significant transformation. The popularization of virtual assistants - such as Alexa, Siri and.

CPI of BETs: research points out that celebrities associated with BETs are perceived as “less reliable”

E-Commerce Update - 0
On Tuesday (13), the influencer Virginia Fonseca appeared in the Federal Senate after being called to testify in the Parliamentary Commission of Inquiry (CPI) of Bets.

The challenges of technological transformation in retail

E-Commerce Update - 0
Technological transformation in retail has been a central theme in recent business discussions.Innovations are playing a key role in the evolution of the.

Data Governance 5.0: How companies can prepare for the new global regulatory era

Patricia Punder - 0
We live in an era in which information has consolidated itself as a central strategic asset for companies in all sectors.

More than 80% of Brazilians maintain online shopping routine, but insecurity in digital still worries, shows Serasa Experian

E-Commerce Update - 0
E-commerce is already part of the routine of most Brazilians: according to the Serasa Experian Identity and Fraud Report 2025, 82%.
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