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Annual archives: 2025

Retail Media moves R$ 3.5 billion in Brazil and intensifies e-commerce competition

E-Commerce Update - 0
In a global rise, the Brazilian Retail Media market moved figures above R$3.5 billion in 2024, only in Brazil, according to data from the.

Integration of units becomes central ESG axis and leads LWSA to accelerate carbon neutrality goals to 2030

E-Commerce Update - 0
The integration of the business units acquired in recent years has become a key part of the LWSA ESG strategy.

Five Tips to Choose the Best Payment Methods and Boost Sales

E-Commerce Update - 0
With the accelerated digitalization of business and the expansion of payment options in the market, the choice of the most appropriate means has become a decision.

AI challenges marketing leaders and reshapes CX trends but amplifies the human essence, believes NAVA's CMO

E-Commerce Update - 0
Artificial Intelligence (AI) is no longer a trend; it is the new operating condition in Customer Experience (CX).

The CRM Revolution with AI Beyond Automation

Adilson Batista - 0
CRM as we know it is outdated.Atificial intelligence is not only automating processes, but completely redefining how companies relate to their.

Growth Hacking: Is Your Company Ready to Go Beyond the Buzz?

人名采用音译惯例保留原名； - 0
In the last decade, the pursuit of rapid and efficient growth has become an obsession in the market, especially in a scenario where scarce resources are the.

Riadis Dornelles assumes the role of Latam CEO at PremiumAds

E-Commerce Update - 0
With more than two decades of experience in the media and advertising market, Riadis Dornelles has taken over as CEO Latam of PremiumAds, a company.

Amazon invests in logistics optimization for partner sellers, expanding shipment drop-off network across Brazil 

E-Commerce Update - 0
Amazon Brasil announces the integration of the 'Send Points' network, an option within the Delivery by Amazon (DBA) program, which allows.

IAB Brazil launches digital advertising guide for online betting

E-Commerce Update - 0
The advancement of online betting regulation also known as bets & Bets brought new legal and ethical requirements for the dissemination of this service.

How to recover e-commerce sales? Study shows 80% of consumers abandon carts

E-Commerce Update - 0
In Brazilian e-commerce, losing a sale at the last click remains one of the biggest challenges for digital entrepreneurs.
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