What makes the Oscars the biggest event in the film industry and what can companies learn from them?

Since its first edition in 1929, the Oscars have earned a special place in the hearts of millions of viewers around the world. But what makes this ceremony the biggest event in the film industry? And what can companies learn from it?

This year, Brazil is experiencing an unprecedented moment at the 2025 Oscars, with the film I'm Still Here receiving three nominations: Best Picture, Best Actress (Fernanda Torres), and Best International Film. This achievement reinforces not only the event's relevance but also the power of recognition in promoting talent and highlighting unique stories. Let's understand the impact of the Oscars and how they can inspire corporate practices.

The Oscars: A Celebration of Talent and Effort

The Oscars, officially known as the Academy Awards, are much more than just an awards ceremony. They represent a milestone for the film industry, celebrating talent, creativity, and innovation. By honoring actors, directors, screenwriters, and other professionals, the Oscars deliver more than just golden statuettes: they provide validation, visibility, and motivation.

And why is this so important? Because public recognition has transformative power. An actor who wins an Oscar not only sees their career boosted, but also becomes a role model for millions of people. Similarly, a film that receives nominations reaches a much larger audience, generating cultural and financial impact.

This cycle of recognition and rewards is a key component of the event's success. After all, who doesn't like to see their efforts recognized?

Recognition: the secret to engagement and motivation

If the Oscars prove anything, it's that recognition fuels excellence. This doesn't just apply to the film industry; the impact of recognition is universal and can be observed in any context—including the corporate world.

In companies, recognize the effort and talent of employees is one of the most effective strategies for promoting engagement and productivity. Studies show that professionals who feel valued have greater job satisfaction and stay longer at their organizations. The effect is similar to what happens at the Oscars: recognition motivates, engages, and inspires.

Just as the Academy of Motion Picture Arts dedicates months to evaluating and recognizing the best professionals, companies should create reward systems that demonstrate appreciation for their employees. After all, who wouldn't want to feel like an "Oscar winner" within their own team?

Learning for companies: how to create an efficient reward system

Awarding is an art that goes beyond simply delivering rewards. Careful planning is essential for recognition to have a real impact. Here are some lessons from the Oscars that can be applied to the corporate world:

Transparency in the recognition process

At the Oscars, nominations and judging criteria are widely debated and publicized. In the corporate environment, this means creating clear and fair systems where everyone knows how recognition is achieved.

Valuing diverse talents

The Oscars have been expanding their efforts to recognize talents from different cultures and backgrounds, and companies should do the same. Actors themselves have begun demanding that more diversity be included in awards ceremonies. Diversity and inclusion enrich the team and strengthen results.

Personalized and meaningful awards

Just as the Oscars celebrate distinct categories, companies can customize their recognition programs. It's not just about financial rewards, but about understanding what truly motivates each employee.

Frequent recognition, not just annual

Although the Oscars are an annual event, companies can adopt continuous recognition practicesThis helps keep morale high throughout the year.

Incentive's role in transforming corporate recognition

A Incentive, the national leader in corporate awards, understands the transformative power of recognition. With over 40 years of experience, our mission is to ensure that companies of all sizes have access to the best reward solutions, aligned with the needs of today's world.

Recognition goes beyond handing out a trophy or a bonus. It's about creating connections, strengthening relationships, and inspiring people. And that's exactly what we do at Incentive. From personalized programs to digital tools that ensure transparency and efficiency, we offer everything companies need to value their employees.

Our experience shows that when recognition is done well, the results are evident: increased productivity, engagement, and talent retention. It's like winning a "corporate Oscar" every day.

Recognition is the key to success

The Oscars remain the film industry's biggest event because they understand the value of recognition. They celebrate talent, tell stories, and create memorable moments. And this same power can be harnessed by companies.

By valuing their employees, organizations not only strengthen their teams but also create a culture of success. Whether in the cinema or the corporate world, recognizing talent is a practice that transforms individuals and organizations.

As we celebrate this historic milestone for Brazil with Fernanda Torres and the film I'm Still Here At the 2025 Oscars, take advantage of the inspiration to rethink how you recognize the people around you. After all, every effort deserves a worthy award.