Digital maturity: how to move from sporadic digitalization to structured transformation

Despite significant advancements, digital transformation in Brazil is still in its early stages. According to the 2024 Digital Maturity Map, developed by the Brazilian Agency for Industrial Development (ABDI) and Sebrae, the average digital maturity index of Brazilian micro and small enterprises is only 35 points on a scale of 0 to 80. In this context, only 27% of these companies have integrated management systems, and 34% have implemented cybersecurity and data protection policies. 

This data is concerning, especially when observing that digitalization in Brazil is still commonly treated as a one-off computerization effort, typically tied to the implementation of a new system, migration of files to the cloud, or the launch of an online customer service channel. Digital transformation, on the other hand, involves more structural aspects, such as revising business models, redefining customer journeys, and creating value through technology.

Last year, a survey conducted by Deloitte indicated that 67% of Brazilian organizations stated that increasing investments in technology is among their top three strategic priorities. The study also showed that 56% intended to expand spending on automation, Artificial Intelligence (AI), and data analysis over the following 12 months. A clear indication that digital maturity is on the agenda but requires budget and strategic vision.

Thus, it is essential to understand that companies born with this digital DNA, such as fintechs, healthtechs, and major e-commerce platforms, have the advantage of having technology at the core of their operations. Meanwhile, more traditional organizations that understood this trend and leveraged digital transformation have also managed to reinvent themselves, adapting their services, optimizing processes, and creating new revenue streams. It is worth emphasizing, however, that this process does not occur automatically or without risks.

One of the major challenges is undoubtedly cybersecurity. With the increase in targeted attacks and more demanding regulations, such as the LGPD (Brazil's General Data Protection Law), digital trust has become essential. Therefore, protecting systems, data, and users is as relevant as delivering value. This is only possible when there is clear commitment from leadership, integration between technology, business, and governance areas, and a well-established security culture.