A digitalization of the condominium routine it gained a new chapter with the launch of Laundry in Box, a solution created by Laundry 60 Minutes, which transforms smart wardrobes at collection and return points installed directly in the common areas of the buildings, the system works as a “Uber of the” Laundry: the resident deposits the dirty clothes, makes the payment via application and receives back, in the same compartment, the clean and packaged parts, the within 24 hours, without physical contact and with real-time tracking. The proposal unites convenience, technology and sustainability to meet a growing demand for on-demand services in residential environments 2 Thousand units installed by the end of 2025, with operation already started in Sao Paulo.
The operation is simple: the cabinets are installed no need for construction, structural interventions or energy consumption the liquidator authorizes the installation and, from there, the service is activated with the support of the Hi Group team, holding behind the 60 Minutes Laundry responsible for all the logistics of collection, washing and return. The washing is carried out by franchised units of the network, in with its own technology, low water consumption (48 liters per cycle) and biodegradable inputs. With this, the condominiums begin to offer residents an essential and high quality service, without any maintenance cost, without the need for internal personnel and with full autonomy of the end user.
The model has been especially attractive in large urban centers, where time is increasingly scarce and practicality has become a priority. “By eliminating trips to outdoor laundries, queues and manual processes, Laundry in Box provides a new consumer experience, which aligns with the trend of automation of domestic services and the preference for solutions accessed by the mobile”, points out Isaelson Oliveira, CEO of Hi Group make washing clothes as simple as ordering a meal or a car per app, transforming the daily life of the condominium into a more modern, fluid and connected environment. “We have seen the service market evolve very quickly, and Laundry in Box is our response to this” trend, he points out.
The dissemination of the service is part of the strategic plan of the Hi Group, which it has already established 50 units in Sao Paulo. The expansion estimate follows the growth trajectory of the holding company, which ended 2024 with R$ 54 million in revenue and predicts reach R$ 75 million by the end of 2025. With almost 1000 stores in operation, the holding company is also in the process of internationalization, with initial investment of €1 million in Portugalwhere it intends to consolidate its operations in Europe and prepare for a IPO by 2027, with target to reach R$ 1 billion in market value. “For the liquidators, the solution represents more than a convenience: it is a way to value the condominium, add innovation to the daily lives of residents and align with the new expectations of the real estate market”, adds Isaelson. The presence of Laundry in Box can be highlighted as a competitive differential in the sale and rental of units, reinforcing the positioning of condominiums that invest in intelligent, sustainable and user experience-centered services.
