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Bain & Company announces global partnership with Palantir to deliver high-impact, end-to-end AI transformations to customers

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Bain & Company announces global partnership with Palantir to deliver high-impact, end-to-end AI transformations to customers

Bain & Company, a leading global management consulting firm, announced its partnership with Palantir, a leading provider of artificial intelligence systems.The combination of Palantir's state-of-the-art AI Operating Systems with Bain's deep industry expertise and broad capabilities in strategic business transformation, enables you to leverage concrete gains in technology quickly.

“Na Bain, we help our clients lead in the AI era (not just with strategy but with implementation that generates measurable outcomes”, explains Chuck Whitten, partner and global leader of the company's digital practices and capabilities. “This partnership unites our deep industry experience and changing trajectory with Palantir's cutting-edge platforms to unlock end-to-end AI impact.It's a powerful combination, and we're excited to contribute to our customers accelerating real change.

“”Organizations that adopt our AI Operating Systems radically change their cost and revenue structure per unit, often with a reorganization around our technologies.We believe Bain can help our customers accelerate their pace of adoption and, as a result, lead their respective” sectors, said Sameer Kirtane, Director of Commercial Sales at Palantir.

Bain has more than 1,500 AI, data, analytics, architecture and engineering experts in AI, Insights and Solutions practice. This multidisciplinary team combines technical, algorithmic and business expertise to solve the most complex challenges faced by business leaders. This includes implementing machine learning applications, delivering business insights, architecture and technology engineering, organizational development and analytical strategy.The team works seamlessly with industry and functional consulting practices to deliver holistic business and technology solutions

How to humanize AI to improve customer relations?

Thiago Gomes's
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How to humanize AI to improve customer relations?

A few years ago, when we talked about AI, the main focus was how to use it to robotize and automate many corporate tasks, such as customer service. Today, the scenario is another: not to cherish only the incorporation of this technology, but to bring together a more humanized side that improves the connection with people and raises their satisfaction and retention to the brand. But, how to generate a behavior in a technology that is only belonging to humans? Through many points of attention that start from empathy, sensitivity and transparency with the customer.

According to data released by HiverHQ, companies that adopt AI-driven personalized communication may have an increase of 30% in customer retention rates & there is no shortage of arguments that justify this. The modern consumer no longer wants to interact with a robotic technology, cold and impersonal, because they know how much these resources can contribute to a much more personalized and adherent service to their needs.

Your expectation now is to have more meaningful interactions that promote a more human experience, which can bring huge benefits to both sides. Your satisfaction with the brand will certainly be improved, feeling more understood and valued, with even greater chances of loyalty to the business for the emotional connection much more positive. For companies, in addition to having this greater retention of customers, who will be less likely to seek a competitor, can improve their image in the market by concern to meet this demand and latent trend of consumers.

Internally, this strategy will also bring greater operational efficiency and cost reduction, freeing human agents to solve more complex problems; and allow the collection of more valuable insights about the behavior and expectation of their target audience, so that they constantly improve their strategies in favor of continuous growth in their segment.

Observing these benefits shines the eyes of every entrepreneur, however, conquering them is not so simple. The lack of a structured planning on this strategy can make AI become a trap in service, rather than a valuable resource, not reaching a true humanization that meets the needs of customers and understand their emotions. Without due care in taking the identity and brand tone to this technology, its authenticity and reliability in the market can be well shaken.

Overcoming internal technological limitations is also a common challenge faced by many companies, since the success of AI humanization involves aspects such as the complexity of human language, cultural context, something that, in the extensive territoriality of our country, with so many cultures and accents, is even more complex. This, not to mention the security and privacy of data, since AI processes sensitive information that needs to be protected technologically.

The costs involved in all this are usually high, depending on the complexity of the project designed. Therefore, for companies to be able to humanize this technology and obtain the advantages highlighted, it is necessary, first, to understand the levels of humanization that can be incorporated into AI and its service, which will guide the next steps in this direction.

They go through language and tone of voice (from the most serious to the friendly, depending on the brand profile), personalization (adapting the interaction based on the captured history and learning of AI), emotional intelligence (recognizing and responding, in an appropriate way, to the emotions of users, detecting frustrations, impatience, irritation or happiness, as an example), transparency (explaining the why of each response provided as a way to raise trust and connection with the customer) and valuing a human-centered design, being intuitive and considering the needs and limitations of people.

All the above levels should be taken into account when following this strategy, using customer data to customize AI always cherishing empathy in reading emotions, transparency in the answers provided, creating easy-to-follow flows and, above all, monitoring all actions constantly, identifying adjustments that must be made and frequent improvements ensuring the good performance of this technology.

Do not implement this humanization at once throughout the company. Identify the areas or activities in which this strategy is most urgent and will bring a more significant impact, which makes sense to be adopted first. This will be extremely favorable to scale this technology while maintaining quality, operational efficiency and customization on a large scale.

We are facing a trend that has come to take more and more account of the market, where robotic automation no longer makes sense for the needs of consumers. Their expectations as to how they are served will be increasingly greater and, more than ever, it is necessary to unite the best in AI with our human side, relying on a tool that will optimize this task in a much more personalized and enriched experience to each customer.

E-commerce | AI conquers space of SEO strategies

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E-commerce | AI conquers space of SEO strategies

The second half of 2025 has not yet begun, but the scenario already points to decisive news for the business sector, e-commerce, retail and marketing. Superpower of the sector, Meta anticipated the trends and, among the most evident, is that Artificial Intelligence (AI) is gaining more space than SEO strategies (Search Engine Optimization) when the subject is to boost markets. The search engine improvement techniques of the search engines open space for the LLM (Large Language Models) or the LLM, in the optimized version.“A AI has been trained to process a huge volume of data, Marketing and analyze texts Artifar.

The professional cites as an example the IA LLama 4, which was demonstrated “em” action during the Meta Summit. In the show, they used as a case a yellow armchair of a specific brand. With few and simple prompts, the tool read, described and found the product. “That is, the great trend of the next semester will be how to optimize the presence of your brand in language models and, for this, it will take much more than creativity. It takes analysis, organization and knowledge for” activation, explains the expert. 

Camila says that this aspect has already been realized in recent months with a market trend that has migrated from search engines, to the use of agents, such as ChatGPT. “People no longer ask Google, they have begun to question AI. Therefore, the market no longer needs to be noticed by 5search’, but rather by GPT, making Google itself, for example, have inserted at the top of searches a more ready answer, made by its AI”, exemplifies.

This migration is also proven through the numbers. In the research presented by Meta, social networks (which started to rely on AIs in recent months) have become the main channel for searching for brands and products, being pointed out by 47% of respondents. They surpassed internet search engines, which in the last six years were appointed as the major means of research. 

Camila says that those who bet everything on SEO tactics do not need to recalculate the route with fear or adopt any and all miraculous solution that appears. “The most important now is to understand more about this innovation and that produce strategic content, consistent with its objectives, multiplatform and multiformat (textual and audiovisual “ as the best strategy to be indexed in search engines or by AI agents”. To conclude, the expert still suggests betting on the union of the social networks of the brand with other media.“Today there is no longer a main channel. It is the strategic integration that changes the game and ensures with accuracy who has an interest in its service or by its product. 

Digital maturity: how to move from sporadic digitalization to structured transformation

Emerson Altomani
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Digital maturity: how to move from sporadic digitalization to structured transformation

Despite significant advancements, digital transformation in Brazil is still in its early stages. According to the 2024 Digital Maturity Map, developed by the Brazilian Agency for Industrial Development (ABDI) and Sebrae, the average digital maturity index of Brazilian micro and small enterprises is only 35 points on a scale of 0 to 80. In this context, only 27% of these companies have integrated management systems, and 34% have implemented cybersecurity and data protection policies. 

This data is concerning, especially when observing that digitalization in Brazil is still commonly treated as a one-off computerization effort, typically tied to the implementation of a new system, migration of files to the cloud, or the launch of an online customer service channel. Digital transformation, on the other hand, involves more structural aspects, such as revising business models, redefining customer journeys, and creating value through technology.

Last year, a survey conducted by Deloitte indicated that 67% of Brazilian organizations stated that increasing investments in technology is among their top three strategic priorities. The study also showed that 56% intended to expand spending on automation, Artificial Intelligence (AI), and data analysis over the following 12 months. A clear indication that digital maturity is on the agenda but requires budget and strategic vision.

Thus, it is essential to understand that companies born with this digital DNA, such as fintechs, healthtechs, and major e-commerce platforms, have the advantage of having technology at the core of their operations. Meanwhile, more traditional organizations that understood this trend and leveraged digital transformation have also managed to reinvent themselves, adapting their services, optimizing processes, and creating new revenue streams. It is worth emphasizing, however, that this process does not occur automatically or without risks.

One of the major challenges is undoubtedly cybersecurity. With the increase in targeted attacks and more demanding regulations, such as the LGPD (Brazil's General Data Protection Law), digital trust has become essential. Therefore, protecting systems, data, and users is as relevant as delivering value. This is only possible when there is clear commitment from leadership, integration between technology, business, and governance areas, and a well-established security culture.

Appmax launches first digital bank in the country 100% IA

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Appmax launches first digital bank in the country 100% IA

A bank that operates by voice, text or image command and powered by artificial intelligence. This is the proposal of Max, a new Brazilian payment institution that reaches the market with the ambition to change the way people relate to money. The digital bank is 100% operated by generative AI, from the first contact with the customer, to the decisions of service, support and account management.

Developed by the founders of Appmax, a fintech specialized in payment solutions for e-commerce and digital businesses, Max is born with its own identity and proposal. According to the company's co-founder and vice president of New Business, Betina Wecker, the project is more than an expansion. “We are going beyond the traditional logic of digital banks, to break with the model we are used to. Max is not just a bank with an incremental improvement of AI, it is a banking experience built from AI, with fluidity and personalization, says Betina.

Max allows you to open accounts, make payments and transfers and access support in the bank's application that works in an unprecedented format, without any button. In addition, the bank will also have integration with WhatsApp and voice assistants, such as Siri.“All operations can be done through messages, audios or images. The artificial intelligence of the system understands the natural language and learns from the customer's behavior to anticipate demands, suggest actions and optimize the” routine, explains Betina.

The vice president of Appmax points out that the app will eliminate the multiple steps and menus of traditional banks.“A technology is no longer a differential. What matters now is how it is used to serve people. Instead of offering a showcase of generic products, Max will work in a conversational way, making investment recommendations and even purchases based on the profile of each”, he says.

Robust structure

Max is born operating as a payment institution authorized by the Central Bank, with its own regulatory structure and robust infrastructure.In the first phase, the bank will be available exclusively to the Appmax customer base, with a strong focus on digital entrepreneurs, and guests.

With native integration with the payment platform, Max will facilitate the financial management of sellers and entrepreneurs. According to Betina, the goal is to offer a unified experience, allowing the entrepreneur to manage, in the same environment, both payment processing and their finances and cash movements.

In addition, the websites of Appmax partners will be automatically integrated into the bank's application. With this, Max users will be able to make purchases in these e-commerce, using the app or through WhatsApp.“I can ask Max to make a purchase for me. For example: Max, buy this pants. Thus, this project consolidates Appmax as a company that operates throughout the payment chain, with solutions ranging from checkout and anti-fraud to digital account, focusing on efficiency, control and performance for digital businesses”, he adds.

The second phase provides for gradual opening to the general public through a waiting list.

Despite the shared origin, Max has brand, own domain (max.com.br) and a working logic that positions it as a new player in the financial market.

Seal Sistemas proprietary solution that democratizes voice system in the supply chain gets a new version

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Seal Sistemas proprietary solution that democratizes voice system in the supply chain gets a new version

Seal Sistemas announces an enhanced version of Speak2Go, a proprietary solution of the Brazilian company that facilitates access to data collection technology by voice command for retailers and logistics operators. The novelty aims to allow more national players of all sizes to advance in process automation, with an average gain of 30% in productivity and 99.9% in accuracy in the movement of materials and separation of items in warehouses and distribution centers.

This move further strengthens the goal of Seal Sistemas to democratize the offer of the solution, also known as voice picking, for the entire Brazilian market.This is because Speak2Go includes software that enables voice functionality to any data collector equipped with Android operating system, which is present in 9 out of 10 mobile devices used in Brazil, according to the consultancy Bain & Company.

In addition to this allowing easy upgrade in various types of data collectors, without the obligation to purchase a specific device indicated by the manufacturer, Speak2Go is also a more accessible and democratic alternative for any player who wants to invest directly in the adoption of data collection by voice command. The solution can still operate in an integrated way to several WMS (Warehouse Management System) platform available in the market.

Speak2Go is the result of extensive experience in the voice picking segment of Seal Sistemas, which was a pioneer in bringing the technology to Brazil for more than 20 years (in 2004) and today hold 80% of local market share in data collection by voice command. Only with its proprietary solution, the company already accumulates dozens of projects executed in the country. The implementation includes consulting, process review, integration and support.

“O Speak2Go is a more efficient way to apply voice command data collection including in small and medium retailers and logistics operators operations.This is a 100% solution developed within the company and that seeks to bring to the entire market advantages that combine good cost-benefit, high performance and significant performance gain”, says Wagner Bernardes, CEO of Seal Sistemas.

“There is a pent-up demand for the voice solution in segments that already make good use of conventional data collectors, but that seek more advanced alternatives to automate processes and increase operational efficiency. Speak2Go aims to remedy this pain of the” market, says Ricardo Alves, director of technology and innovation at Seal Sistemas.

Increased scalability

Speak2Go deepens the differentials of voice picking solutions by providing scalability gain, as its adoption allows us to follow the growth of supply chain players as they expand their operations.It is also possible to implement the technology within the store and not only in stock, in order to increase performance gains at various stages of the sales cycle.

By strengthening the Seal Sistemas portfolio, Speak2Go strengthens the company's position as an integrator of technology solutions for the entire distribution chain, covering segments such as retail, logistics and industry. The new version of its proprietary voice picking also intensifies the company's performance by indicating high-performance solutions that bring the greatest possible benefit to each customer.

The danger of digital feudalism

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The danger of digital feudalism

Daily, the world generates about 2.5 quintillion data (2.5 Exabyte), according to IBM. But access to these assets is not so balanced. Large market players centralize most of this volume of information, generating an economy completely dependent on the flow that runs within these what we can call digital fiefdoms. The monopolization of these feudal lords in society is extremely dangerous, which can harm not only greater market competitiveness, but their ability to stand out and innovation in the face of continuous growth.

This term, already coined a long time ago, refers to the former owners of the land that directed people to work in their planting chains. Today, the premise remains, changing the land to the digital environment, and their owners are represented by large companies that hold user data, including Google, Meta, Amazon and many others.

In these business models, the assets harvested from users are strategically exploited for some source of income % creating a profit dynamic based on the domain of this continuous access and access to information sources in the face of digital services, even a worrying problem that also occurred in the old feudalism.

Few digital feudal lords centralize most of these assets, generating an inevitable dependence on them. After all, without these digital accesses, we would not be able to communicate on the most diverse social networks, conduct in-depth research in global search engines, and have access to real-time information about everything that happens worldwide.

We are monopolized by the exclusive economy that runs within these digital fiefdoms and, in the face of any changes that occur internally, we have to adapt to these changes, so that we continue to have access to what occurs in these environments. An inevitable dependence on the” “ervos (users) who do not see themselves facing another possibility of choice in front of a constantly connected universe.

To the rest of the market, the losses of this monopolization are even greater. This is because, in order for them to have access to a piece of this digital fiefdom, the costs end up being much higher due to this centralization in the hands of a few, requiring greater financial investment in favor of greater online visibility. However, not all companies can have effective economic management that allows this type of financial direction.

The investments in digital marketing, according to estimates of WebFX, have a huge variation, ranging from US$ 50.00 to US$ 6,000.00 per month. For small and medium-sized companies, it is very difficult to be able to direct such amounts constantly, which makes them lose space for competitors who have better management and structuring in this sense and, consequently, who lose their innovative ability to stand out. 

The security of this information is also not so guaranteed, another negative point that needs to be highlighted. In 2024, as an example, about 2,500 Google documents were leaked, of which were details about how the company collects, stores and uses user information, including clicks and Chrome navigation bases. Even in the face of so many laws aimed at ensuring the implementation of security systems, which is seen in practice, is still quite flawed.

Who understands the rule of the game, can benefit from this dynamic and lead the matches in their favor. However, not everyone will have the same equal access and investment opportunities in these resources, so that they get a larger piece of land in these environments. Something, in fact, quite difficult for those who can not get a better opportunity in this conglomerate.

Each platform, with its respective feudal lord, establishes its own rules for those interested in enjoying their lands, a diversity that needs to be better regulated so that their access is not so restricted to those who have greater financial resources for this. Along with this, something even more primordial is the education and training of professionals to understand, in depth, how this dynamic works, and how to protect themselves to avoid risks of leaks or thefts that, unfortunately, are frequent around the world.

It is necessary to adopt awareness measures that prevent these feudal lords from gaining ever greater powers. The more players understand these rules and know how to use them in their favor, the greater the chances of enjoying these benefits that connectivity brings to the competitive potential of the market.

Alexandre Pierro he holds a master's degree in management and engineering of innovation, a bachelor's degree in mechanical engineering, nuclear physics and a management specialist from PALAS, a pioneer consultancy in ISO innovation in Latin America.

Industry leaders who ignore LinkedIn are giving up business

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Industry leaders who ignore LinkedIn are giving up business

LinkedIn is today the biggest megaphone of industrial leadership. Imagine a director who, in addition to keeping his presence focused on signing reports and attending meetings, is on LinkedIn explaining how his factory reduced waste in 40% with sustainable technologies. Or a CEO of the metallurgical sector who shares learnings about organizational innovation after testing new management models.In the era of influence, this attitude is no exception.

Currently, digital transformation is the air that the industry breathes. And in this scenario, a leader who does not communicate loses space and, especially, stops doing business. This is because, in a market where purpose and innovation are the new fuels of competitiveness, keeping silent is to take the risk of becoming irrelevant. But what does this have to do with LinkedIn?

According to data from the network itself, the platform already exceeds 75 million users in Brazil, especially the growth of Generation Z, which values real connections with accessible, innovative leaders and who position themselves consistently. This is not only for the HR manager or the marketing team, it is the role of high leadership.

After all, when the leader is silent the market speaks for him. The absence of an active leadership in the platform makes room for competitors to be remembered. Lack of positioning may suggest outdatedness, distance or even lack of business vision. Industrial leaders who remain in digital anonymity fail to inspire their teams, attract talent and establish strategic partnerships with other leaders.More serious, they cease to be a reference in their own market. How to charge innovation and protagonism of employees if leadership remains invisible?

On the other hand, when a leader uses LinkedIn with strategy, builds reputation, reinforces culture and accelerates transformation. He inspires by example, humanizes his personal brand and becomes an active spokesperson for innovation inside and outside the company. Being present in networks is not about self-promotion, but make visible what is already being done, but that, without narrative, goes unnoticed.

When we talk about innovation, we often look at processes, products and technologies. But the greatest innovation begins in the posture of leadership. An industrial leader who positions himself, tells his story and assumes his public role as ambassador. He paves a new path for his organization, influences customers, suppliers, talents and the sector itself. He ceases to be just another manager to become a reference.

Behind the scenes of major innovative brands, a silent function has gained prominence: the Chief Storytelling Officer, a professional responsible for narrating, with clarity and purpose, the executive's journey, both inside and out. But the most important point is that every leader can and should adopt this mentality. Especially in BtoB, where communicating strategically is still a competitive advantage little explored.

In 2025, digital silence will not be neutral. It will be read as disconnection, disinterest or delay. The industrial leadership that wants to attract, influence and transform needs to appear. And appear with purpose. Because those who do not tell their own story, risk being forgotten by others.

*Silvana Pineiro Nogueira she is a journalist, post-graduate in Marketing, master in Political Studies from Sorbonne (France) and director of Smartcom Intelligence in Communication. And also contributes to books distributed in Europe and the United States on international entrepreneurship and legal communication as author of articles on communication and the effects of fake news.

The enemy is online: brazilian companies have been targeted by cyberattacks

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The enemy is online: brazilian companies have been targeted by cyberattacks

There are still people who believe that cyberattacks are something distant or exclusive to large corporations. But the reality is another: digital crime has become routine.Silent scams, data leakage, fraud and system invasions have paralyzed operations, destroying reputations and causing losses that go far beyond the financial.

In 2024 alone, the number of digital crimes in Brazil grew 95% compared to the previous year, according to Check Point Software. And the trend continues to grow in 2025. Artificial intelligence, used by companies to detect risks, is also being used by criminals to create increasingly articulated scams. A recent survey by Cisco showed that 93% of organizations already use AI to protect themselves, but 77% have been attacked with the help of this same technology. With the advancement, criminals can create extremely realistic false communications, which deceive even the most attentive and induce error.

For Allan Costa, CEO of ISH Tecnologia, the cyber threat is no longer a future possibility, it is a constant reality. “Digital security has become everyone's conversation. Everyone says it does. But in practice, when we analyze the level of maturity of companies, most are still in their infancy.”

In Allan's view, digital security goes far beyond technology, it involves risk, trust and reputation, and it needs to be on the board's agenda, not just in the hands of ITNothing in digital security is 100% safe.There is no silver bullet”, alert.

He argues that every company needs to assume that incidents will happen and, therefore, the focus should be on the ability to quickly detect and respond immediately. This means having monitoring structures such as SOCs (Security Operation Centers) and MDRs (Monitoring, Detection and Response) operating 24 hours a day. “The hacker has no business hours.Your defense needs to keep up with this pace”, reinforces.

In the CEO's view, an efficient strategy combines technology, processes and people, with continuous investment even if success seems invisible, when “nada happens”. In addition, he warns that many attacks begin in human failures, such as clicks on malicious links, use of weak passwords or careless behavior in social networks.

As an example, he explains that in all proofs of concept carried out by ISH with new customers, there is always leaked data already available on the deep or dark web. This shows that often companies do not even know that they are already exposed.

Allan also shares personal recommendations: use strong passwords and change them regularly, avoid public Wi-Fi networks and, if possible, separate banking devices from those used for ordinary browsing.

Marcos Koenigkan, entrepreneur and president of the Mercado & Opinion group, has been holding meetings with great leaders of the country.

“We are living in a time when business continuity depends directly on the ability to protect data, processes and reputation. It is no longer a question of protecting yourself from an attack, but of how your company will resist and react when it happens”, he says.

For Marcos, the role of leadership has never been more decisive. “Digital security needs to start from the top.It is a strategic choice, which impacts brand value, customer relationship and business sustainability.”

He also points out that the current challenge is not only to invest in tools, but to create an organizational mindset focused on prevention, preparedness and intelligent response. “Safety is routine, it is culture, it is leadership decision. And this needs to be present in the company strategy”, in the concludes.

Paulo Motta, partner of Marcos Koenigkan in the Market & Opinion, reinforces: “It is necessary to understand that security is not done with a single action, it is routine, process and awareness at all levels of the company

With cyberattacks increasingly present, prevention remains the best defense for business, and it starts with engaged leadership, strategic decisions, and a real change in how companies view digital security: not as a cost, but as a priority to ensure trust, continuity, and growth.

Platform launches free search engine that improves user experience and connects students to personal trainers throughout Brazil

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Platform launches free search engine that improves user experience and connects students to personal trainers throughout Brazil

With the growth of the search for personalized training and the strengthening of online consulting, the Technofit, leading platform in management software for the fitness market in Brazil, has just launched a new feature of the Tecnofit Personal app: a search engine for personal trainers that connects students to professionals in all states of the country, in a practical, efficient and personalized way.

Starting operation in April, the new Tecnofit Personal feature already has more than 5 thousand registered professionals and coverage in more than 900 cities in all 26 states brazilians and the Federal District. The tool has already registered more than 100 thousand student registrations interested in hiring a personal trainer. The search engine allows you to apply filters such as location, specialty, price and type of service (online or face-to-face), optimizing the connection between demand and supply. In addition, it offers the service through web or mobile access, which greatly facilitates accessibility for students.

“The idea came up organically when we realized that about 50% of the app downloads came from students in search of a personal. With this, we saw the opportunity to connect this demand to our professional base. Now, with the search engine, we were able to facilitate this connection in a simple and personalized way”, he explains Antonio Maganhotte Junior, Tecnofit CEO.

According to an internal survey with the company's customer base, 40% of personal trainers point to the achievement of new students as one of the biggest challenges of the profession, and the new functionality of Tecnofit Personal seeks to solve exactly this point.

The novelty accompanies the growth of the fitness market in Brazil and in the world. According to the Global Wellness Institute, the global welfare economy should reach 8.5 trillion dollars by 2027. In addition, Brazil is already the second country with the largest number of gyms in the world, with about 35 thousand units. It is estimated that between 10% and 20% of the regulars hire a personal trainer at some point in the journey.

“We want to go beyond a training management solution. Our role is to help the personal trainer grow as a business and offer the student an accessible, effective and connected experience with their health goals. This solution is another step to democratize access to personalized training and qualified professionals”, adds the CEO.

Another differential of the tool is the zero cost. In addition, professionals who subscribe to the paid plan of the platform gain prominence in the search results, which significantly increases the chances of conversion of new students. With a consolidated base of more than 650 thousand physical education professionals registered in Brazil and a growing digitization of the sector, Tecnofit continues to expand its operations with practical, innovative and affordable solutions.

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