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Anatel releases list of e-commerce sites with illegal mobile ads; amazon and Mercado Livre lead ranking

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Anatel releases list of e-commerce sites with illegal mobile ads; amazon and Mercado Livre lead ranking

A Agência Nacional de Telecomunicações (Anatel) revelou na última sexta-feira (21) os resultados de uma fiscalização realizada em sites de comércio eletrônico, focando em anúncios de celulares sem certificação oficial ou que entraram no país de forma irregular. A ação faz parte de uma nova medida cautelar publicada pela agência para combater a pirataria.

De acordo com o relatório, a Amazon e o Mercado Livre apresentaram as piores estatísticas. Na Amazon, 51,52% dos anúncios de celulares eram de produtos não homologados, enquanto no Mercado Livre esse número chegou a 42,86%. Ambas as empresas foram classificadas como “não conformes” e deverão excluir os anúncios irregulares, sob pena de multa e possível retirada dos sites do ar.

Outras empresas, como Lojas Americanas (22,86%) e Grupo Casas Bahia (7,79%), foram consideradas “parcialmente conformes” e também precisarão realizar ajustes. Por outro lado, o Magazine Luiza não apresentou registros de anúncios ilegais, sendo classificado como “conforme”. Shopee e Carrefour, embora sem percentuais divulgados, foram listadas como “conformes” por já terem assumido compromissos com a Anatel.

O presidente da Anatel, Carlos Baigorri, destacou que as negociações com as empresas de e-commerce vêm ocorrendo há cerca de quatro anos. Ele criticou especificamente a Amazon e o Mercado Livre por não terem se engajado no processo colaborativo.

A fiscalização ocorreu entre 1º e 7 de junho, utilizando uma ferramenta de varredura com 95% de precisão. A Anatel informou que, após focar nos celulares, a agência irá investigar outros produtos comercializados ilegalmente sem homologação.

A medida cautelar publicada hoje visa dar mais uma oportunidade para as empresas se adequarem às normas, começando pelos telefones celulares. A Anatel ressaltou que outras empresas, além das sete maiores varejistas citadas, também estão sujeitas às mesmas exigências.

Magazine Luiza and AliExpress announce new partnership in e-commerce

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Magazine Luiza and AliExpress announce new partnership in e-commerce

O Magazine Luiza e a AliExpress firmaram um acordo histórico que permitirá a venda cruzada de produtos em suas respectivas plataformas de comércio eletrônico. Esta parceria marca a primeira vez que o marketplace chinês disponibilizará seus produtos para venda por uma empresa estrangeira, em uma estratégia de cross border sem precedentes.

A colaboração visa diversificar o catálogo de ambas as empresas, aproveitando as forças de cada uma. Enquanto a AliExpress é conhecida por sua variedade em itens de beleza e acessórios tecnológicos, o Magazine Luiza tem forte presença no mercado de eletrodomésticos e eletrônicos.

Com esta iniciativa, as duas plataformas, que juntas somam mais de 700 milhões de visitas mensais e 60 milhões de clientes ativos, esperam aumentar significativamente suas taxas de conversão de vendas. As empresas asseguram que não haverá alterações nas políticas tributárias para os consumidores e que as diretrizes do programa Remessa Conforme serão mantidas, incluindo a isenção de taxas para compras inferiores a US$ 50.

O anúncio da parceria foi bem recebido pelo mercado financeiro, resultando em uma valorização de mais de 10% nas ações do Magazine Luiza, que vinham enfrentando uma queda de quase 50% no ano.

Esta colaboração representa um marco importante no cenário do e-commerce brasileiro e internacional, prometendo ampliar as opções de compra para os consumidores e fortalecer a posição de ambas as empresas no mercado.

Deliveries and prices: how to build customer loyalty in e-commerce?

Clovis Souza
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Deliveries and prices: how to build customer loyalty in e-commerce?

Philip Kotler, in his book “” Marketing Administration, states that winning a new customer costs five to seven times more than maintaining the current ones. After all, for the recurring customer it is not necessary to devote effort in marketing to present the brand and gain confidence. This consumer already knows the company, the service and the products.

In the online environment, this task is more strategic due to the lack of experience face to faceloyalty to customers in e-commerce requires some specific actions to satisfy the consumer, strengthen the relationship and make him buy more often.

The finding may seem obvious, but it is only possible to retain buyers who were satisfied with the experience they had. If they are dissatisfied because of an error in the payment process or in the time-consuming delivery, for example, they may not return and still speak ill of the brand.

On the other hand, loyalty is also advantageous for the consumer. When discovering a reliable e-commerce, with quality products and fair price, good service and on-time deliveries, he does not wear out and starts to see that store as a reference. This generates trust and credibility that the company serves him in the best way.

In this scenario, two elements are fundamental to ensure the loyalty process: deliveries and prices. It is interesting to know some essential strategies to strengthen these operations, especially in the virtual environment:

1) Investment in last-mile 

The last phase of delivery to the consumer is one of the keys to ensure a good experience. In a company with national capillarity, for example, it is essential to close partnerships with local organizations, which can handle deliveries in a more personalized way. In addition, a tip is to promote exchanges and training with regional deliverymen so that the order arrives in perfect condition and with the face of the brand. Finally, this strategy still cheapens costs and reduces consumer freight, bringing a solution to one of the main pains of the online sales market today.

2) Packaging

The time to pack the product is important. Treating each delivery as unique, taking into account the packaging needs and peculiarities of each item is essential to ensure good handling.In addition, customizing deliveries with personalized touches makes the difference, such as handwritten cards, perfume sprayed and sending gifts.

3) Omnichannel

Having data tools and a thorough and careful analysis is fundamental in an enterprise to bring this experience to the consumer. The benefits are numerous. First, there is more assertive communication and smarter strategies when we implement the omnichannel, since the user has a unified experience online and offline. The service becomes even more personalized and accurate.

4) Marketplace

The entry into a wider environment of offers allows varied shopping options. Thus, it is possible to meet the most diverse needs of the public, bringing alternatives to all tastes and styles. Today, the tool has become essential for e-commerce. It is necessary to offer diversified options, with assertive solutions to the demands of the public, as well as focus on different offers with low price options.

5) Inclusion

Finally, thinking about inclusive platforms enables democratic service and reaches an even larger audience. Offering purchases by phone or WhatsApp, as well as serving people in a personalized way by SAC are alternatives widely used today.

Marketplaces in Brazil record 1.12 billion hits in May, according to report

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Marketplaces in Brazil record 1.12 billion hits in May, according to report

May saw the second highest number of hits in marketplaces in Brazil this year, according to the Brazilian E-commerce Sectors Report, produced by Conversion. Throughout the month, Brazilians accessed 1.12 billion times sites such as Mercado Livre, Shopee and Amazon, behind only January, when there were 1.17 billion hits, driven by Mother's Day.

Mercado Livre leads with 363 million hits, followed by Shopee and Amazon Brazil

Mercado Livre maintained the lead among the most accessed marketplaces, registering 363 million hits in May, an increase of 6.6% compared to April. Shopee was in second place, with 201 million visits, showing a growth of 10.8% compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in number of hits, which was in third place with 195 million hits, an increase of 3.4% compared to April.

E-commerce billing maintains growth trend in May

In addition to the access data, the report also presents information on e-commerce billing, obtained by Conversion from Valid Sale data.In May, billing followed a growth trend, as well as the number of accesses, registering a high of 7.2% and maintaining the trend started in March, driven by Women's Day.

Positive prospects for June and July, with Valentine's Day and winter holidays

This growth trend is expected to continue in June, with Valentine's Day, and possibly extend until July, with sales for the winter holidays in much of the country.

Betminds Launches First Season of "Digital Commerce - The Podcast"

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Betminds releases first season of “Digital Commerce & the” Podcast

Betminds, a marketing agency and digital business accelerator focused on e-commerce, has announced the launch of the first season of "Digital Commerce – The Podcast." The new project will bring together professionals from leading brands in Curitiba to discuss relevant topics in the e-commerce world—such as performance marketing, management, logistics, industry, and retail—in a relaxed manner, along with the latest sector trends.

The goal is to foster relationships and share insights.

Tk Santos, CMO of Betminds and host of the podcast, emphasized that the project’s main objective is to “foster connections among those working in e-commerce in Curitiba, showcasing the city’s major success stories.” Additionally, the podcast aims to “provide insights and trends to help managers optimize their operations.”

Rafael Dittrich, CEO of Betminds and co-host of the podcast, added: “In the day-to-day of e-commerce, we often get caught up in operations. The idea behind the podcast is to share perspectives on what managers are doing in their routines that could serve as solutions for other businesses.”

The first episode discusses a hybrid e-commerce and marketplace strategy.

The premiere episode of "Digital Commerce – The Podcast" featured special guests Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic covered was the “Hybrid Approach to E-commerce and Marketplace,” where the guests discussed the main challenges of operating a proprietary marketplace alongside a traditional online store, as well as the ideal timing for transitioning to this business model.

Future episodes will feature industry experts.

Upcoming episodes will include appearances by Luciano Xavier de Miranda, E-commerce Logistics Director at Grupo Boticário; Evander Cássio, General Logistics Manager at Balaroti; Rafael Hortz, E-commerce Manager at Vitao Alimento; and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo.

Those interested can listen to the first episode of "Digital Commerce – The Podcast" on Spotify and YouTube.

Online stores should invest in ERP, says expert

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Online stores should invest in ERP, says expert

According to an analysis by the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce is expected to reach a revenue of R$ 91.5 billion in the second half of 2023. The balance also points out that sales in the sector are expected to increase 95% by 2025. Globally, the Global Payments Report, released by Worldpay from FIS, projects a growth of 55.3% in the next three years for the segment.

Mateus Toledo, CEO of MT Solutions, a company that offers solutions for e-commerce, believes that the growing adhesion of Brazilians to online shopping will boost the business of the sector. In this sense, according to Toledo, an ERP (Enterprise Resource Planning, in the acronym in English 'Integrated Management System, in Portuguese) is one of the elements that can assist in e-commerce practices.

“A good ERP can assist in all management of a business, organizing information and data that are essential within the work routine of a” manager, says Toledo.“O ERP assists in store inventory control, financial control, issuance of invoices and slips, customer registration and products, among others”, he adds.

ERP tools and strategies in constant evolution

According to the CEO of MT Solutions, ERP tools and strategies have evolved in recent years, seeking to include all control of the company in a single integrated management system. “Among the next steps for improvement, ERP platforms have sought to improve their technologies and listen to ¨who really matters’, who are the ACHR merchants, says Toledo.

“A proof of this is that organizations brought the product team of their companies to the three largest e-commerce events that took place in Brazil this year. Note the openness and respect for Brazilian entrepreneurs so that, in a brief period, news and improvements appear on these platforms”, concludes the expert.

Cart abandonment is harmful and should be reversed, says expert

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Cart abandonment is harmful and should be reversed, says expert

A survey conducted by Opinion Box, entitled “Abandono de Carrinho 2022”, with more than 2000 consumers, revealed that 78% of respondents have the habit of giving up a purchase when arriving at the final stage, with the value of freight the great motivator of this practice known as cart abandonment.

Ricardo Nazar, a specialist in Growth, points out that cart abandonment is a very harmful practice for the entrepreneur. “You need to be aware of this type of behavior so that well-defined strategies are developed, after all, the customer went through all the stages of the purchase and did not finish. What may have caused this?”, explains Nazar.

The survey also pointed out other reasons that lead to cart abandonment, such as cheaper products on other sites (38%), discount coupon that does not work (35%), charging for unexpected services or fees (32%) and very long delivery time (29%).

Nazar suggests that a good technique to try to bring the customer back is direct contact.“Whether by email, WhatsApp or SMS offering a discount or advantage the likelihood of a prospect finalizing the purchase increases a lot”, says the expert. This strategy is corroborated by the survey numbers, which show that 33% of respondents consider “very likely” the chance of finalizing the abandoned purchase in the face of an offer proposal made by the store.

The research also investigated the factors that contribute to the purchase decision in an e-commerce. The biggest fear of consumers is to be the victim of some kind of scam, with 56% of respondents prioritizing the reliability of the site. Other important aspects are lower prices (52%), promotions and offers (51%), previous shopping experience (21%), ease of navigation (21%) and variety of payment methods (21%).

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