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Magis5 Participa da Expo Magalu e Destaca Soluções de Integração para Marketplaces

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Magis5 Participa da Expo Magalu e Destaca Soluções de Integração para Marketplaces

A Magis5, parceira certificada do Magalu, marcará presença na 3ª edição da Expo Magalu, o maior evento de marketplace da América Latina, que acontece hoje no Distrito Anhembi, em São Paulo. O evento é voltado para sellers que já atuam ou desejam ingressar no marketplace do Magalu e buscam aprimorar suas estratégias e resultados.

Com um estande de 50 metros quadrados, a Magis5 apresentará seu hub de soluções completas para vendedores, realizando ativações interativas e demonstrando na prática os principais usos da sua ferramenta de integração de processos. A empresa também exibirá seu sistema de Analytics e a Universidade Magis5, uma plataforma educacional gratuita com cursos ministrados por especialistas do e-commerce, destinada a capacitar sellers para o sucesso no marketplace.

Claudio Dias, CEO da Magis5, enfatiza a importância da automação no e-commerce: “O seller que se mantém na vanguarda, utilizando tecnologia para otimizar processos e se aproximar dos clientes, tem uma vantagem clara. A automação é inevitável. Por exemplo, quem utiliza um hub de automação consegue emitir nota fiscal e fornecer o número de rastreamento 24 horas por dia, enquanto quem faz isso manualmente enfrenta limitações de tempo. Hoje, o mercado exige mais do que apenas bons preços; é preciso agilidade na entrega e um bom posicionamento para se destacar.”

A Expo Magalu contará com palestrantes de renome, incluindo Luiza Helena Trajano, presidente do Conselho de Administração do Magalu, Frederico Trajano, CEO da empresa, Ana Claudia Plihal, head do LinkedIn Brasil, e Ale Costa, CEO da Cacau Show, entre outros.

Segundo a Associação Brasileira de Comércio Eletrônico (Abcomm), a curva de crescimento do e-commerce deve continuar em alta nos próximos quatro anos. Para 2024, a expectativa é de um faturamento de R$ 205,11 bilhões, representando um aumento de 10,45% em relação às previsões para 2023. A automação será essencial para sellers que desejam operar com eficiência e produtividade, evitando os riscos de erros e atrasos associados aos processos manuais.

Service:

  • Event: 3ª edição da Expo Magalu
  • Date: 21 de agosto
  • Timetable: Das 09h às 18h
  • Location: Distrito Anhembi, Pavilhão 2, em São Paulo (SP)
  • Address: R. Prof. Milton Rodrigues, s/n – Santana

Para mais informações sobre a Magis5, acesse www.magis5.com.br. Mais detalhes sobre o evento estão disponíveis em https://expomagalu.com.br.

Archive Restructures as Qive and Expands into the Financial Market

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Archive Restructures as Qive and Expands into the Financial Market

Arquivei, a platform that manages tax documents for more than 140 thousand companies in Brazil, today announced a significant transformation. In partnership with the agency FutureBrand, the company has undergone a rebranding and is now called Qive. This change is not just a name update, but a strategic repositioning that reflects the expansion of its scope of operation, now including innovative financial services.

Qive's new identity marks the company's entry into the offering of accounts payable solutions, using tax documents as a basis for developing new financial services in the B2B market.“Simplify is an important value for us and corresponds to our purpose of making tax management, which is complex for most people, simple, immediate and intuitive”, said Gabriela Garcia, Head of Marketing at Qive.

Garcia pointed out that Qive offers a unique value delivery in the market, capturing all corporate tax documents to organize financial processes without any compliance gap. This differential positions Qive as a complete financial management platform.

The rebranding was developed by the agency FutureBrand and included a complete transformation of the visual elements of the company. “With such a descriptive name and a common visual identity in the category, the main challenge was to express that the company is more than managing notes, but rather a platform for financial management”, explained Lucas Machado, partner and director of FutureBrand Sao Paulo.The new name, Qive, and visual identity were designed to expand the brand's potential, with a vibrant color palette that includes orange and black, replacing the old blue.

The central symbol of the brand is now the letter Q, representing quality and innovation, and the new sans-serif typography was chosen to convey modernity and dynamism.“We do not live the pause or the obstacle.Stopped paper, saved email, lost note: everything in Qive finds a” flow, added Garcia.

To strengthen market repositioning, Qive will invest for three months in humorous campaigns, with the participation of influencers, on channels such as YouTube, LinkedIn, Meta, social networks and OOH media. The main objective is to reach new audiences in the financial area, from analysts to managers, and business owners of all sizes.

glemO Launches Innovative AI Portal to Optimize Real Estate Search

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glemO Launches Innovative AI Portal to Optimize Real Estate Search

The real estate market has just gained a new and revolutionary ally: glemO, a portal that promises to transform the experience of buying and selling new properties through advanced technologies, including Artificial Intelligence (AI).

GlemO is a complete ecosystem, designed to simplify and personalize the property search process, offering significant advantages for customers and partners. Using AI, users can do smart and customized searches, finding properties that meet specific characteristics, such as pet-friendly condominiums, with gym, pool or located near areas of interest.

Gleisson Heritage, founder and CEO of glemO, highlights the depth and variety of the project innovations.“A innovation is one of the pillars of our project.We incorporate tools such as Artificial Intelligence, which is a current and widely discussed topic, and we also focus on user experience, which is our ATTENTION center”, says Heritage.

In addition to simplifying the search for the ideal property, the platform offers a number of advantages for customers, including a significant reduction in search time and consistent information about the available offers.For partners such as builders, developers, real estate agents and brokers, glemO offers a genuine and updated lead base with accurate data on user behavior, new business generation and derived revenues, as well as market intelligence studies.

“Our goal is to be the Top of Mind in new properties. We do not want glemO to be remembered for rental or sale of used. Within 24 months, we intend to be a reference in the American, Australian, Singapore and Dubai markets, each with a different strategy, but all geared towards our purpose.Inclusive, we already have branches open in these countries”, added the CEO.

The portal is equipped with cutting-edge technologies, including a modern dashboard based on Business Intelligence metrics, a responsive application and a practical and efficient simulator. These features ensure a guided and hassle-free shopping experience, from initial research to business completion.

GlemO goes beyond being just a smart search system.It works as a complete hub of real estate solutions where users can research, simulate and negotiate the purchase of fully supported real estate, acting as a private online consultant.

ABComm Gains Representation on the Artificial Intelligence Management Committee of the TJ-RJ

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ABComm Gains Representation on the Artificial Intelligence Management Committee of the TJ-RJ

The Brazilian Electronic Commerce Association (ABComm) announced the appointment of Walter Aranha Capanema, legal director of the entity in Rio de Janeiro, to join the Artificial Intelligence Steering Committee of the Court of Justice of the State of Rio de Janeiro (TJ-RJ). Capanema, with extensive experience in the area, has been an influential figure in the promotion and implementation of digital solutions in the Brazilian legal system.

Lawyer, professor of digital law and director of innovation and teaching at Smart3, a company specialized in teaching and innovation, Capanema sees the appointment as a unique opportunity.“My performance will be focused on the integration of digital solutions and the promotion of a more efficient environment”, he said.

The new challenge includes collaborating to make the implementation of artificial intelligence in court effective, improving the transparency of the system. “I hope to bring innovations that benefit the court and citizens using its services. Artificial intelligence has the potential to revolutionize the judiciary, and I look forward to being part of this” transformation, he added.

ABComm believes that the appointment of Capanema will benefit e-commerce by adapting the judicial environment to new technological demands. The initiative reinforces the commitment of the association to support innovations that boost the development of the sector and improve the quality of care to the needs of the population.

Mauricio Salvador, president of ABComm, highlighted the importance of the novelty for the e-commerce sector and digital legislation. “The inclusion of Walter Capanema in the committee is a significant milestone for the renewal of the judicial system.His experience will be fundamental to promote the agility and efficiency of processes, directly benefiting e-commerce and digital legislation in Brazil”, said Salvador.

With this appointment, the digital market gains an influential voice in the Joint Chiefs of Artificial Intelligence, promising significant advances in the modernization and efficiency of the judicial system.

Artificial Intelligence Revolutionizes Content Creation, Clevertap Report Suggests

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Artificial Intelligence Revolutionizes Content Creation, Clevertap Report Suggests

The creation and consumption of information have never been so dynamic. In a scenario where social media news feeds are constantly updated, producing quality content that stands out and engages the audience becomes an increasing challenge. The answer to this demand lies increasingly in Artificial Intelligence (AI), which is establishing itself as an essential tool for generating impactful and relevant content.

A recent report by Clevertap, a digital marketing platform specializing in user retention and engagement, reveals that 71.4% of marketers claim that AI is widely used by content teams. This statistic underscores a growing trend: AI has moved from being a futuristic vision to a present and fundamental reality in digital marketing.

Marcell Rosa, General Manager and Vice President of Sales for Latin America at Clevertap, highlights that one of the main advantages of using AI is the ability to personalize on a large scale. “Through the analysis of user data, AI can create highly personalized content that resonates with the target audience. This not only increases engagement but also strengthens the connection between the brand and the consumer,” explains Rosa.

Beyond customization, AI brings unprecedented efficiency to the content creation process. Automatic text generation tools, such as GPT language models, are capable of producing articles, blog posts, and video scripts in a matter of minutes. "This allows marketing teams to focus on more strategic tasks, such as defining themes and analyzing results," adds the expert.

Contrary to the belief that AI poses a threat to human creativity, Rosa argues that the technology actually expands creative horizons. "By analyzing large volumes of data, AI can identify emerging trends and offer insights that might go unnoticed. This ability to 'think outside the box' allows brands to innovate in their content strategies, creating unique and compelling narratives," she notes.

As AI technology continues to evolve, the integration between humans and machines in content creation should intensify. “The tools will become increasingly sophisticated, providing efficiency and new forms of creative expression. However, it is crucial to remember that technology is a tool, not a replacement for the human touch. The success in using AI to generate content lies in finding the right balance between automation and authenticity,” concludes Marcell Rosa.

Kaspersky presents PodKast on Advanced Cyber Defense Strategies

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Kaspersky presents PodKast on Advanced Cyber Defense Strategies

Kaspersky has announced the next episode of its PodKast, which will air on August 28, 2024, at 10:00 a.m.

In this must-see episode, Fernando Andreazi, Solution Sales Manager at Kaspersky, will host special guest Julio Signorini, Top Voice Linkedin in IT management. Together, they will explore the most advanced cyber defense strategies, focusing on the integration of Managed Detection and Response (MDR) with Threat Intelligence.

Listeners will be able to discover how this integration can revolutionize incident response and significantly strengthen the security posture of organizations.This chat promises to bring valuable insights to cybersecurity professionals and IT managers.

Don't miss this opportunity to learn from industry experts and stay ahead of the latest trends in cybersecurity. Tune into Kaspersky PodKast on August 28 at 10:00 a.m., for a discussion that could transform your approach to digital security.

To register, click here.

PagBank records record quarter with recurring net income of R$ 542 million (+31% a/a)

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PagBank records record quarter with recurring net income of R$ 542 million (+31% a/a)

The PagBank, full digital bank in financial services and means of payments, announced the results of the second quarter of 2024 (2Q24). Among the main highlights of the period, the Company recorded a recurring net income, record in the history of the institution, of R$ 542 million (+31% a/a). O net accounting profitalso remember, it was R$ 504 million (+31% a/a).

About to complete two years as CEO of PagBank, Alexandre Magnani celebrates the record numbers, the result of the strategy implemented and executed from the beginning of 2023: “We are almost 32 Million customers. The figures consolidate PagBank as a solid and complete bank, reinforcing our purpose of facilitating the financial lives of people and businesses in a simple, integrated, safe and affordable manner”, says the CEO.

In acquisition, the TPV recorded was record and achieved R$ 124.4 billion an annual growth of +34% (+11% t/t), more than triple the industry in the period. The value was driven by the increase in all segments, especially in the segment of micro and small entrepreneurs (MPMEs), which represent 67% of TPV, and the new verticals of business growth, especially operations online, cross-border and automations, which already account for one-third of TPV.

In digital banking, PagBank has achieved R$ 76.4 billion de Cash-in (+52% a/a), contributing to the record volume of deposits, which has reached a total of R$ 34.2 billion, With impressive +87% increment a/a and 12% t/t, reflecting the growth of +39% a/a in the balances in PagBank account and the largest volume of investments raised in the CDBs issued by the bank, which has grown +127% in the last twelve months.

“This month, we received the rating AAA.br da Moody, With stable outlook, the highest level on local scale. In less than a year, both S&P Global as a Moody they ranked us with the highest score in their local scales: the IOSTriple A’. At PagBank, our clients have the same solidity as the largest financial institutions in the country, but with better yields and deadlines. This is only possible because we have a lean cost structure and the agility of fintech”, which is points Magnani.

In 2Q24, a credit portfolio it has registered an expansion of +11% a/a, achieving R$ 2.9 billion, having as levers low risk and high engagement products, such as credit card, payroll credit and anticipation of the FGTS withdrawals, while resuming the granting of other lines of credit.

According to Artur Schunck, CFO of PagBank, the acceleration of volume and revenues, combined with discipline in costs and expenses, were the main levers of record results. “We have been able to balance growth with profitability. Revenue growth has accelerated in recent quarters and our investments in expanding business teams, marketing actions and improving customer service without compromising profit growth, giving us the impetus to revise up our TPV guidance and recurring net profit”, says Schunck.

With the end of the first half of 2024, the company raised its TPV and recurring net income projections for the year.For TPV, the company now expects growth between +22% and +28% a/a, well above the growth between +12% and +16% of the company guidances for recurring net income, the company now expects growth between +19% and +25% a/a, up from +16% and +22% growth guidances shared at the beginning of the year. 

Other highlights 

A net revenue in 2Q24 it was R$ 4.6 billion (+19% a/a), driven by a strong increase in revenues from higher margins in financial services number of clients reaching the mark of 31.6 Million, reinforcing the position of PagBank as one of the largest digital banks in the country.

PagBank has been working on the launch of new products and services that will expand the increasingly complete portfolio of solutions to facilitate the business of its customers. The digital bank has just launched the service of anticipation of receivables from other machines, with the deposit in account on the same day for customers with domicile PagBank. Already in this month of August, eligible customers are already relying on the service in the bank account. 

“This will be a new way for merchants to access receivables centrally.With it, you can view and anticipate all sales of any acquirer in the PagBank app, without the need to access multiple” apps, including according to the CEO, in this first phase of the product, the company is offering features that include self-service contracting, same-day disbursement to PagBank customers, and customized acquirer trading and value. 

Another feature that has just been made available is the multiple payment of tickets, which allows to simultaneously make several payments in a single transaction, reducing the time required to process each ticket individually. The solution benefits, mainly, users of PF or PJ accounts who want to pay several bills at once. And, in addition to these releases, many others are to come. 

“For ours 6.4 Million customers merchants and entrepreneurs, These and other competitive advantages such as zero rate for new merchants, timely advance on PagBank account, express machine delivery and Pix acceptance, are great differentials.We are focused on the strategy of attracting and retaining customers and encouraging them to use PagBank as the main bank, generating more value for the company and contributing to our sustainable growth”alexandre Magnani, CEO of PagBank.

To access the full PagBank balance sheet in 2Q24 click here.

Couple overcomes crisis, reinvents itself and invoices R$ 50 mi with online sales of furniture

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Couple overcomes crisis, reinvents itself and invoices R$ 50 mi with online sales of furniture

From Recife, the couple Flavio Daniel and Marcela Luiza, 34 and 32 years old, respectively, are transforming the lives of hundreds of people teaching how to thrive through digital entrepreneurship.They transformed their own experience, with the Tradition Mobile stores, a business that was born in physical retail 16 years ago and in which they currently earn R$ 50 million, but which underwent a digital transformation during the pandemic, when they were forced to migrate to online commerce. 

The furniture store was born from the desire of Daniel to become independent.He worked in his father's furniture trade in Recife, and wanted to progress when he decided to have his own business. 

However, without money to invest, the young entrepreneur did not get credit with banks, much less with product suppliers. That was when he had the idea of selling for a cheaper value the damaged products that were stopped in the father's store, evaluated in R$ 40 thousand.

With the store open, the first sales were emerging and the entrepreneur, in addition to paying off the debt with his father, was investing in new products and, gradually, as he was getting credit with the manufacturers, was offering more furniture options for customers.

Since the opening of the store, Daniel already had the partnership of his then girlfriend, Marcela Luiza, who soon became a wife and business partner. Of humble origin, in the neighborhood of the Distillery of Cabo de Santo Agostinho, she never imagined that she would be successful professionally, especially in the face of the challenges of being a woman undertaking together with her husband while unfolding with the other activities, the home and the children. “When I remember where I came from, from my trajectory, I say that I am the unlikely, because everything did not direct to be here, but we prospered and persistED”, he says.

Pandemic x online sales 

The first contact with online sales began with a loss generated by the opening of a store in another city, which resulted in a debt of R$1 million. The sale by Facebook was the solution found to cover the gap.

Following the Coronavirus pandemic forced the couple to completely change the way of thinking about the work model. With the confinement, they came to fear for the sustainability of the business and the maintenance of employees TODAY the company employs 70 people. “But then we started selling remotely, through social networks and WhatsApp. With this, we had a growth and no one needed to be dismissed”, recalls Daniel.

With the increase in online sales, the couple began to invest in a virtual store, formatted through Tray, an e-commerce platform, owned by LWSA. The digital solutions brought by the company provided the couple to sell more online, optimize business management with inventory control, issuance of invoices, pricing and marketing, all in one environment. “We needed security in customer transactions and a reliable website, as well as sales organization and online catalog, so we went in search of the technological solution that our business needed”, he highlights. 

Currently, they operate the stores omnichannel, that is, with physical and online sales in the virtual store and in the company's digital channels. The success of the business made the couple also invest in content strategy on social networks and together have become, in addition to entrepreneurs, mentors for people who want to invest or are running their own business, but need knowledge to perform better. 

“O improbable happens, so our tip for those who are undertaking or intend to have their own business is to always seek knowledge, partnerships with platforms, with technology, and not forget to focus on the customer, who always needs to be at the center of the business to grow more and have recurrence in the sale”, Marcela points out. 

With its own method, digital platform transforms franchise network management in Brazil

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With its own method, digital platform transforms franchise network management in Brazil

No dinâmico universo do empreendedorismo brasileiro – onde segundo dados da Associação Brasileira de Franchising (ABF), 51 milhões de pessoas desejam iniciar um negócio nos próximos três anos – a Central do Franqueado está transformando um dos segmentos mais procurados do mercado com uma metodologia própria. Chamada CentralON, a plataforma digital da corporação já atende mais de 200 clientes e está otimizando exponencialmente a gestão operacional de redes de franquia no Brasil. 

O setor de franquias arrecadou R$ 240,6 bilhões em 2023, com um crescimento de 13,8% em relação ao ano anterior, segundo a ABF. O segmento de alimentação, por exemplo, liderado pelo foodservice, foi um dos que mais cresceu no ano passado, refletindo sua robustez e  potencial. Diante deste cenário, a Central do Franqueado se posiciona para impulsionar o sucesso das unidades.

A metodologia CentralON da Central do Franqueado é um processo dividido em três etapas:

  1. ONset: Nesta etapa, há a análise detalhada dos desafios específicos da rede de franquias e são selecionadas as ferramentas certas para a resolução desses problemas. 
  2. ONboarding: Aqui, a empresa acompanha a implementação das soluções, garantindo que tudo funcione de forma eficaz.
  3. ONgoing: A terceria fase foca no ciclo de aprimoramento. A Central do Franqueado realiza avaliações regulares e faz ajustes conforme necessário para promover ajuda contínua à rede atendida. 

“Cada franquia tem uma jornada única, e nossa abordagem tripla é projetada para iluminar o caminho dos clientes rumo aos resultados. O setor está crescendo muito, mas não podemos esquecer que a competitividade também cresce em paralelo. Pensando nisso, é preciso considerar as melhores estratégias para se manter ativo”, comenta Dario Ruschel, CEO da Central do Franqueado. 

Entre as vantagens competitivas oferecidas pela Central do Franqueado, destacam-se a promoção da conexão, unificação e expansão das redes, independência e uma plataforma que simplifica a gestão, desde a comunicação até o controle de qualidade e suporte no processo de expansão. A empresa também assegura a conformidade com a Lei Geral de Proteção de Dados (LGPD), garantindo segurança jurídica e tranquilidade para as operações. 

Com foco exclusivo em redes com 50 unidades ou mais, a plataforma também diferencia-se pela parceria sólida com os clientes atendidos. “Nosso DNA e nossa visão de transformação são alguns de nossos maiores diferenciais. Acreditamos que nossa essência e proximidade com os clientes nos destacam no mercado. Isso permite oferecermos soluções personalizadas para as necessidades específicas de cada rede”, ressalta Joao Cabral, COO of Central do Franqueado.

Strategic partnership between Oakmont and Transmit Security strengthens fraud fight in Brazil

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Strategic partnership between Oakmont and Transmit Security strengthens fraud fight in Brazil

Em um movimento estratégico para fortalecer as operações de combate à fraude no Brasil, a Oakmont Group, empresa de consultoria e serviços de tecnologia, anuncia uma parceria significativa com a Transmit Security, renomada por suas soluções voltadas para gerenciamento de identidade e acesso do cliente (CIAM). Esta colaboração visa não apenas ampliar a presença de ambas as empresas no mercado brasileiro, mas também elevar os padrões de segurança e eficiência nas transações financeiras.

Aline Rodrigues, Business Unit Leader na Oakmont Group, ressalta a importância dessa parceria. “Quando fui incumbida de liderar a unidade de negócios de prevenção à fraude, escolhemos a Transmit como nosso principal parceiro devido à sua capacidade de oferecer uma visão completa do ciclo de vida da identidade dos usuários finais”, destaca Aline. “A Transmit se diferencia ao integrar diversas etapas do processo de verificação e validação, facilitando a vida dos nossos clientes e proporcionando uma proteção mais robusta contra fraudes”, completa.

Uma das principais vantagens da Transmit é sua capacidade de fornecer uma plataforma única que integra várias soluções de verificação, desde o onboarding até a validação contínua de transações. Isso elimina a necessidade de múltiplos fornecedores, tornando o processo mais eficiente e menos suscetível a falhas. “Muitas empresas no Brasil utilizam diferentes fornecedores para cada etapa do processo de verificação, o que pode gerar inconsistências e aumentar a vulnerabilidade. Com a Transmit, conseguimos orquestrar todas essas etapas de forma integrada e eficiente”, explica Aline.

“Nossa plataforma não apenas detecta fraudes, mas também melhora a experiência do cliente e otimiza indicadores de desempenho. A colaboração com a Oakmont nos permite oferecer essas vantagens a um público mais amplo no Brasil, aproveitando o conhecimento local e a expertise da Oakmont para implementar nossas soluções de forma eficaz”, complementa Marcela Díaz, responsável pelas parceirias LATAM na Transmit Security.

A parceria destaca-se não apenas pela integração de soluções de prevenção à fraude, mas também pelo uso avançado de inteligência artificial (IA). A tecnologia de IA da Transmit permite uma análise profunda e em tempo real de grandes volumes de dados, identificando padrões suspeitos e prevenindo fraudes de forma mais eficiente. Com algoritmos de aprendizado de máquina, a plataforma pode se adaptar continuamente a novas ameaças, oferecendo uma camada adicional de segurança que evolui junto com o cenário de risco. Esse uso inovador de IA garante uma proteção mais eficaz e uma experiência mais segura para os clientes.

A Transmit Security, presente em vários países ao redor do mundo, vê o Brasil como um mercado crucial para seu crescimento na América Latina. “Temos uma equipe dedicada no Brasil que trabalha em estreita colaboração com a Oakmont para adaptar nossas soluções às necessidades específicas do mercado brasileiro”, afirma Marcela. “Nosso objetivo é crescer em parceria, participando de eventos e atividades conjuntas para aumentar nossa visibilidade e fortalecer nossa presença no mercado”.

Essa parceria já mostra resultados promissores, com diversos clientes importantes no setor financeiro adotando as soluções integradas da Transmit Security. “Estamos focados em prospectar novos clientes e expandir nossa atuação, sempre com o compromisso de oferecer a melhor tecnologia e suporte aos nossos parceiros e clientes”, finaliza Marcela.

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Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the proper noun format. - "impulsiona" is accurately translated to "drives," conveying the action of boosting or stimulating. - "vendas online" directly translates to "online sales." - "com alta de" is translated to "with an increase of," preserving the meaning of a rise or growth. - The numerical value "13,94%" is kept as is, assuming it's a specific metric or code that doesn't require translation. - "revela Getnet" translates to "Getnet reveals," keeping the subject at the end of the sentence for natural English flow.

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