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Zig Launches Virtual Card to Facilitate Consumption in Mega Events

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Zig Launches Virtual Card to Facilitate Consumption in Mega Events

Entertainment-focused technology company Zig today announced the launch of the Zig Virtual Card, an innovation aimed at transforming consumption into large events.With an initial investment of R$ 2 million and plans to invest more R$ 3 million over the next 12 months, the company seeks to reduce friction and costs in the purchase flow for event producers.

The Zig Virtual Card combines the convenience and security of major digital wallets such as Apple Pay and Google Wallet with the data intelligence of the cashless system.In addition, the product is aligned with the ESG agenda of Zig, contributing to the reduction of plastic use.

For the end customer, the Zig Virtual Card offers convenience with simplified online top-ups, convenience for payments at events, bars, restaurants and clubs, and savings by eliminating various fees associated with the current cashless journey.

The operation of the Virtual Zig Card is simple: the customer can add credits before leaving home, using the Zig application, or scan a QR Code available at the event, which will direct you to an online recharge page. After confirming the payment, the credits are loaded into the Virtual Card, which is saved in the customer's mobile digital wallet, allowing payments by approximation (NFC).

Event producers of all sizes can offer consumers a faster and safer consumer experience.The Zig Virtual Card is especially attractive for customers with Early Adopters profile.

“With the Zig Virtual Card, event producers can optimize their investment in boxes and preload structures. Customers can create and add balance to their command quickly, with fewer fees and less environmental impact, thanks to the reduction in the use of plastic. In addition, our product has high security standards, using encryption from Google and Apple in transactions carried out by digital wallets, EXPLAINED Nerope Bulgarelli, CEO of Zig.

The new product also offers an in-depth view of consumer behavior, collecting information through simplified user registration, always in compliance with the General Data Protection Law (LGPD). This data intelligence allows you to better understand the customer profile and their purchase journey, creating a new communication channel through push notifications, personalized messages, promotions and offers.

Until 2030, the number of transactions using wallets will increase three times around the world. It is worth mentioning that Brazil is currently the 4° country that most uses digital portfolios”, added Bruno Lindoso, International CEO of Zig.

Virtual cards provide an integrated consumer experience, offering greater security in each transaction, simplifying operations and collecting valuable data on customer profile and behavior. In addition, their adoption improves the quality of service, eliminating the need for trips to charging boxes and allowing customers to enjoy more fun time with fewer interruptions.

How to have a profitable business in the digital market?

Marcia Belmiro
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How to have a profitable business in the digital market?

This is a frequent and cyclical question of many entrepreneurs, who are right to reflect on the topic, on their profitable positioning in the digital market. As a business mentor, I have supported people who have an incredible background of life and career experience, who understand that they can boost the lives of other people and shorten the paths for them to achieve their goals.

People no longer want to have a linear profession only, as was the model of past decades. Today, the career can have multiple directions, both as successful professionals in the corporate world, as well as as expert speakers on a topic of their domain and expertise. And this movement is called Slash. 

According to the concept created by author Marci Alboher in her book “One Person/Multiple Careers: The Original Guide to the Slash Careers”, people with multiple careers are those who obtain multiple streams of income simultaneously in different formats.

Thus, it is encouraging to look at your own life and knowledge and, from this background, create a business where you can make people's lives easier, through one of the greatest assets in which society invests: gain time and efficiency in your business.

Prospecting the ideal customer

With this proposal aligned in the concept slash carrer, the immersion project created by Realize Business brings the experience of three mentors: Marcia Belmiro, Juliana Albanez and Luciana Girard. With their diverse experiences of professional life and the immigration area (Germany, England and Switzerland), Juliana and Luciana gathered their knowledge of Sales and Negotiation, to support entrepreneurs in Europe and Brazil in an intense process on all the steps of these two business segments.

Knowing how to prospect your ideal customer, make them see the return on their investment clearly and have a process that increases the closing of sales is exactly the key point to having a profitable business in the digital market.

Essential points to position yourself in the digital market:

* Evaluate the market and, whenever possible, be a pioneer: because it is a niche with a low entry barrier, digital rewards those who are pioneers and act fast.

*Hear the needs of the customer and offer tangible solutions: be ready to be a good listener and your potential customers will give you all the way from the stones.

Pioneerism

This is exactly how the Realize Business Immersion came about. A pioneering project for entrepreneurs who already had a well-organized business financially, a well-defined product, but still with a sales process that did not work at its best.

The tools that are passed in the immersion are simple, practical and very efficient. This is the comment of the dozens of participants of the immersions already occurred in Munich (Germany), Geneva and Zurich (Switzerland) and also in training in companies in Brazil!

The message is clear: a company “perfeita” that does not sell... does not survive! If you need to structure your sales department and want to create an industry that increases its results in at least 30%, you are invited to meet Realize Business and increase your business.

Pix Revolutionizes the Financial Market with Proximity Payments Expected by 2025

E-Commerce Update
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Pix Revolutionizes the Financial Market with Proximity Payments Expected by 2025

Pix, already established as one of the main payment methods in Brazil, is about to enter a revolutionary new phase. In the first half of 2024 alone, approximately 28 billion Pix transactions were made, totaling R$11 trillion, demonstrating the growing adoption of this technology by Brazilians. Now, to further simplify the financial lives of individuals and institutions, Pix is preparing to introduce a new feature: proximity payment.

The Central Bank of Brazil recently announced new rules and governance structure for this innovative method. Starting November 14, 2024, banks will begin testing this new transaction method, and on February 28, 2025, it will be officially available to customers. This modern and efficient solution will allow for fast payments without customers needing to directly access their bank accounts.

Marcelo Modesto, CEO of Avivatec, a technology ecosystem specializing in solutions for the financial market, highlights the importance of this innovation. “Integrating the contactless payment model with Pix is a significant advancement in the financial sector, but it also requires infrastructure investment. The Instant Payment System was essential for the implementation of Pix in Brazil. Combining this technology with NFC (near field communication) for contactless payments is, naturally, the next level. Approximately 82% people already use contactless payment via credit and debit cards. Therefore, Pix contactless payment becomes a major milestone for everyone, making daily operations faster and more secure. We are ready for this innovation and to ensure that everyone can benefit from this new technological solution,” comments Modesto.

Since its launch in 2020, Pix has offered a fast, secure, and free alternative for transfers, differentiating itself from older options like TED and DOC. In 2023, payments made through this method totaled over R$17 trillion, representing approximately 58% of the total value transacted since 2020 until October 2023. On a single day early last month, over 224 million Pix transactions were made, moving approximately R$119.4 billion, setting a new record.

"We observe continuous growth in Pix usage, not only in the number of transactions but also in its popularity as a payment method in various everyday situations. The practicality and security offered by institutions are transforming the financial behavior of Brazilians and businesses. Furthermore, the speed of transactions and the absence of fees have attracted more and more users, consolidating Pix as an essential tool in the financial landscape," explains Modesto.

According to PicPay data, in the first half of 2024, the use of Pix by businesses and commerce increased by more than 140%, while among individuals the increase was 66%. With the arrival of Pix proximity payments, the trend is for these transactions to grow even more, simplifying payments and enabling transactions through the digital wallet.

Zendesk Anuncia Webinar “IA e o Futuro do CX”

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Zendesk Anuncia Webinar “IA e o Futuro do CX”

A Zendesk convida todos os profissionais de experiência do cliente (CX) para o webinar “IA e o Futuro do CX”, que será realizado na quinta-feira, 22 de agosto, às 14h (horário de Brasília). O evento será transmitido online e apresentado em inglês, com legendas em português.

O webinar explorará como a inteligência artificial (IA) está remodelando a experiência do cliente e o que se espera até 2027. Baseado em pesquisas extensivas da CCW Digital e Zendesk, o evento trará insights valiosos de executivos de CX sobre a implementação bem-sucedida de IA, superação de barreiras organizacionais e os passos necessários para abraçar essa nova tecnologia.

Principais Temas:

Adoção de IA:

  • Escolha da solução certa
  • Cálculo do ROI
  • Alinhamento organizacional em torno da IA

Confiança do Cliente:

  • Demonstração de como a IA melhora o atendimento ao cliente de forma rápida e eficaz com agentes de IA
  • Exibição de melhores experiências do cliente com agentes altamente qualificados
  • Garantia de práticas de segurança transparentes

Oportunidades de Desenvolvimento:

  • Priorização de oportunidades de desenvolvimento
  • Treinamento adequado para o gerenciamento de IA, incluindo: desenvolvimento de expertise especializada e refinamento de habilidades interpessoais

Não perca a oportunidade de aprender como a IA pode transformar a experiência do cliente em sua organização e obter dicas práticas para superar desafios na adoção dessa tecnologia.

Service:

  • Event: Webinar “IA e o Futuro do CX”
  • Date: Quinta-feira, 22 de agosto
  • Timetable: 14h (horário de Brasília)
  • Format: Online, com legendas em português

Para mais informações e inscrições, acesse o site da Zendesk.

Ploomes Announces Caio Lopes, Co-Founder of Mobile2you, as New CTO

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Ploomes Announces Caio Lopes, Co-Founder of Mobile2you, as New CTO

Ploomes, the largest CRM company in Latin America, has announced the hiring of Caio Lopes as its new Chief Technology Officer (CTO). With more than 13 years of experience in the technology market, Lopes arrives with the mission of enhancing the company's deliveries and operational efficiency, at a time when the global CRM sector is in full expansion.

According to Grand View Research, the global CRM market is expected to surpass US$ 150 billion by 2030, with a double-digit annual growth rate.In 2023, investments in the sector reached US$ 65 billion. In this heated scenario, Ploomes seeks to strengthen its operations and innovation with the arrival of Lopes.

“I am excited about the new challenge and very happy with our team. I hope to continue what has been done in recent years, bringing with me knowledge in team development and organization processes, to further enhance our solutions, always meeting the expectations of the management and our customers”, said Caio Lopes, new CTO of Ploomes.

Graduated in Computer Engineering from the Polytechnic School of the University of Sao Paulo (USP), Lopes co-founded Mobile2you, a company specialized in creating customized applications for digital banks. Under his leadership, Mobile2you served more than 50 digital banks and expanded its team to 100 employees, being acquired in 2022 by Dimensa, where Lopes assumed a management position.

In his new position at Ploomes, Lopes plans to use his vast experience in team development and organization processes to optimize processes and results.“Assuming technology leadership of Ploomes, a fast-growing company with a solid customer base, is an extremely motivating challenge. Our goal is to continue innovating and delivering value to our partners, strengthening operational efficiency and managing relationships with” customers, he added.

The arrival of Lopes occurs at a promising time for the CRM sector in Brazil. According to IDC Brazil, the area should move R$ 8.5 billion in 2024, representing a growth of 13.9% compared to last year.

Matheus Pagani, CEO and co-founder of Ploomes, highlighted the importance of hiring Lopes: “A Ploomes has had an accelerated growth in recent years, and the engineering team has grown at a similar speed. Therefore, we were looking for a person to occupy the position of CTO with stronger experience and bias in delivery management and team structuring, but without abandoning our hands on and informal relationship culture.”

AI, predictive analytics, e-commerce: revolutions in agribusiness

Gustavo Saraiva's
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AI, predictive analytics, e-commerce: revolutions in agribusiness

A tecnologia está remodelando o mundo e o setor agro não é exceção. A inteligência artificial (IA) e a análise preditiva estão na vanguarda dessa transformação, fornecendo insights valiosos que propiciam uma gestão mais eficiente e sustentável. Já o e-commerce está se tornando um componente cada vez mais importante do agro brasileiro. Ele habilita um canal a mais de venda e de relacionamento entre os participantes da cadeia. Ao mesmo tempo, o comércio eletrônico facilita a coleta e análise de dados, o que pode melhorar a precisão da previsão de demanda. 

O Brasil está na vanguarda da pesquisa e desenvolvimento de tecnologias. Estamos atravessando a transição da Agricultura 4.0, que se concentra em máquinas e soluções tecnológicas, para a Agricultura 5.0. Essa nova fase incorpora robótica, machine learning e IA aos sistemas de produção agrícola, com foco na produtividade e sustentabilidade. 

Predictive analysis 

A IA, com sua capacidade de processar e analisar grandes volumes de dados, está sendo utilizada para identificar padrões e relações que antes eram difíceis de detectar. Isso é especialmente útil no agro, onde fatores como clima, solo e práticas de cultivo podem ter um impacto significativo na produção. Como subcampo da IA, a análise preditiva utiliza dados históricos e algoritmos de aprendizado de máquina, sendo possível antecipar a demanda futura e otimizar a produção e a distribuição. 

Agtechs 

Segundo a Embrapa (Empresa Brasileira de Pesquisa Agropecuária), mais de 2.000 agtechs brasileiras (startups dedicadas ao agronegócio) estão impulsionando o setor com ferramentas de IoT (Internet das Coisas) e IA. Além disso, o valor de investimento em IA no mercado global de agricultura, segundo a Statista, deve crescer para aproximadamente US$ 4,7 bilhões até 2028. É uma transformação promissora para o setor. 

Challenges  

A implementação bem-sucedida das tecnologias no agronegócio enfrenta alguns desafios relacionados à coleta e análise de grandes volumes de dados, além das necessidades de desenvolver algoritmos de aprendizado de máquina adequados e garantir a segurança dos dados. 

Ainda assim, elas devem moldar a evolução do agronegócio, ajudando as empresas não só com a previsão de demanda, mas com a otimização da cadeia de suprimentos e melhoria da eficiência operacional. Além disso, eles podem ajudar a promover a sustentabilidade, reduzindo o desperdício e melhorando a segurança e a qualidade dos alimentos. 

Sales in E-Commerce Apps Grow 21% in 2024 and Companies Intensify Investments in Mobile Marketing, Reveals AppsFlyer Report

E-Commerce Update
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Sales in E-Commerce Apps Grow 21% in 2024 and Companies Intensify Investments in Mobile Marketing, Reveals AppsFlyer Report

Sales in e-commerce applications registered a growth of 21% in 2024, driving companies to invest more in mobile marketing, according to the new report “State of E-Commerce App Marketing 2024” released by AppsFlyer. The study highlighted a pattern of purchase among consumers during peak seasons, such as the end of the year, and revealed that much of the recovery of the mobile marketing market in e-commerce is centered on Apple users (iOS).

The report showed that nearly 60% of consumers evolve into loyal customers after first purchasing in e-commerce apps, underlining the crucial role of mobile apps in enhancing engagement.In 2024, there was an increase of 60% in non-organic installs on iOS, with marketers tactically focusing on the first week post-installation for remarketing activations.This effort resulted in a conversion rate of 40% on the first day and exceeding 75% within the first week.

Renata Altemari, Country Manager at AppsFlyer in Brazil, commented: “As the global economy continues to stabilize, the growth prospects for mobile app commerce look promising in the coming months, providing marketers with an opportunity to cultivate and nurture customer loyalty.”

The survey also revealed that in-app purchases (IAP) increased by 15% during the 2023 holiday season compared to the fourth quarter of 2022, maintaining a positive trajectory in 2024.Total advertising investment in 2023 skyrocketed to US$ 6.6 billion, highlighting renewed confidence in marketing efforts.

Renata Altemari added: “We note that the share of paying users increased by 12% on platforms during the peak season, especially in Brazil, the United States and India (on Android). After a difficult year for the mobile e-commerce market in 2022, we have seen interesting growth since March last year

IOS users played a significant role in this recovery, driving a year-over-year increase of 60% in non-organic app installs and a 21% growth in in-app conversion rate compared to 2022. In addition, the share of Apple devices in advertising spending rose 43% in 2023, while the allocation to Android decreased 18%, mainly in Brazil and India.

Sue Azari, AppsFlyer eCommerce Industry Leader, pointed out: “The mobile advertising landscape is subject to constant strategic readjustments.As the global economy begins to stabilize, brands in the industry are firmly turning to paid marketing as a means to attract users, rather than relying heavily on channels of their own

Top Global Insights from the State of E-Commerce App Marketing 2024:

  • Consumer spending on apps increased 15% year-over-year in the fourth quarter of 2023.
  • Apple iOS users boosted a 60% year-over-year increase in non-organic installs in the fourth quarter of 2023.
  • The first week after downloading the app is critical, with 40% of remarketing conversions occurring on the first day and over 75% during the first week.
  • Total global spending on app advertising reached US$ 6.6 billion in 2023, with iOS leading with US$ 2.9 billion.

Azari concluded: “As the 2024 holiday race approaches, brands looking to excel should focus on remarketing and get long-term rewards with lasting loyalty

Magalu Announces Mega Store Concept in the Old Space of the Bookstore Culture on Avenida Paulista

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Magalu Announces Mega Store Concept in the Old Space of the Bookstore Culture on Avenida Paulista

Magalu revealed today, during the Expo Magalu ' EVENT that takes place on Wednesday in the Anhembi District, Sao Paulo ' OPENING a mega store in Conjunto Nacional, a historic point located on Avenida Paulista, in the space previously occupied by Livraria Cultura. Frederico Trajano, CEO of Magalu, shared the news with enthusiasm: “My dream is to put there all the brands of the company”.

The new concept store will bring together products from all brands of the group, including Magalu, Netshoes, KaBuM! and Cosmetics Epoch.“It will be a strategic point for the strengthening of our physical stores”, said Trajano. In addition to offering a wide range of products, the company is committed to preserving the historical and cultural spaces of the place, such as the Eva Hertz theater, which will continue to promote cultural events.

Preservation of Multichannel

The concept store will follow the Magalu multichannel model, offering customers an integrated experience with services such as Retira Loja. In addition, the space will serve as another Magalu Agency, a delivery point for items sold via marketplace. “We want to take products from our partner retailers” to our inventory, concluded Trajano.

Mechanized Initiates Second Semester with Growth of 110% and Expansion to Grande SP and Guarulhos

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Mechanized Initiates Second Semester with Growth of 110% and Expansion to Grande SP and Guarulhos

A Mecanizou, startup que conecta oficinas mecânicas a fornecedores de peças automotivas, anunciou um impressionante crescimento de 110% ao iniciar o segundo semestre de 2024, superando o percentual de fechamento do ano passado. A empresa tem planos ambiciosos para duplicar a quantidade de oficinas atendidas até o fim do ano, almejando alcançar 5.000 clientes em sua plataforma.

Em resposta à alta demanda em regiões de São Paulo que ainda não eram atendidas, a Mecanizou expandiu seus negócios para novas áreas da capital paulista e para a cidade de Guarulhos em maio. Atualmente, a startup conta com mais de 300 fornecedores e um banco de dados com 1 milhão de peças.

“Graças à nossa expansão em maio, conseguimos um crescimento muito positivo no primeiro semestre e esperamos fechar o ano com um aumento quatro vezes superior ao de 2023. Isso fortalecerá nossa presença no setor, além de fomentar a inovação em toda nossa operação. Com a expectativa de alcançar 5.000 oficinas ainda este ano, aumentaremos nossa visibilidade ao chegar em novas regiões, introduzindo novas tecnologias e ampliando nossa presença no mercado paulista,” afirmou Ian Faria, cofundador e CEO da Mecanizou.

A plataforma da Mecanizou oferece um cadastro rápido e 100% online, proporcionando benefícios como descontos, diferentes formas de parcelamento e otimização de tempo para os mecânicos. “Com nossa abordagem centrada nos mecânicos, somos mais do que uma plataforma de serviços; atuamos como uma extensão da oficina mecânica, estabelecendo uma conexão genuína e uma identidade compartilhada que muitas vezes ultrapassa as relações comerciais,” ressaltou o executivo.

Fundada em 2020 por Ian Faria e André Simões, a Mecanizou está transformando o mercado de autopeças ao trazer mais transparência, simplicidade e agilidade por meio da digitalização dos serviços. No início de 2023, a startup anunciou uma rodada de investimentos no valor de US$ 14,5 milhões (R$ 76 milhões), liderada pela Monashees, pioneira na indústria de capital de risco no Brasil e na América Latina. O aporte também contou com a participação de Alexia Ventures, FJ Labs e Dalus Capital, sendo a segunda rodada de investimentos em pouco mais de um ano. Em janeiro de 2022, a empresa já havia captado US$ 4 milhões em uma rodada seed.

TrackingTrade Launches PriceTrack for Retail Price Monitoring

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TrackingTrade Launches PriceTrack for Retail Price Monitoring

A TrackingTrade, uma das maiores empresas do Brasil especializada em inovação tecnológica para simplificação de processos, anunciou o lançamento do PriceTrack, uma nova ferramenta que promete revolucionar o monitoramento de preços no setor varejista.

Com o avanço rápido da tecnologia e a crescente competitividade no mercado, acompanhar os preços praticados pelos concorrentes tornou-se essencial para a elaboração de estratégias de precificação eficazes. O PriceTrack utiliza tecnologia avançada para monitorar preços em tempo real, oferecendo às grandes empresas uma solução para direcionar suas estratégias de mercado de maneira mais precisa e competitiva.

Pablo Zapata, CEO da TrackingTrade, destaca que o PriceTrack é a solução ideal para empresas que desejam estar por dentro dos movimentos de seus concorrentes no varejo. “As organizações ganham muito potencial de mercado ao fazerem o monitoramento de outras empresas. Para ter acesso a dados de maneira rápida e organizada, devem contar com ferramentas que promovem o levantamento destes dados,” afirma Zapata.

Importância do Monitoramento de Concorrentes

Ter a capacidade de monitorar em tempo real os preços dos produtos dos concorrentes possibilita que as empresas definam melhor suas estratégias, baseadas em dados de mercado acessíveis de maneira rápida e automatizada. “Acompanhando de perto os preços dos concorrentes, os varejistas podem ajustar suas políticas de preços de forma mais precisa e competitiva, aumentando a margem de lucro obtida,” explica Zapata.

Esse tipo de monitoramento permite que as empresas entendam como o mercado avalia seus produtos e preços em relação aos concorrentes, ajudando a evitar a comoditização e a manter uma estratégia de pricing diferenciada.

Benefícios do Monitoramento de Preços

O principal objetivo de adotar estratégias de monitoramento de preços é assegurar a execução eficaz da política comercial, garantindo credibilidade junto aos canais de distribuição e atraindo investimentos no processo de sell-in. Além disso, essa prática ajuda a mensurar a sinergia entre distribuidores e subcanais, como pontos de venda físicos e e-commerce.

“Analisar os preços dos concorrentes permite identificar oportunidades de mercado e ajustar as margens de lucro de forma mais assertiva. Este é um dos principais, se não o principal balizador de estratégias, permitindo que as empresas entendam como os consumidores reagem às estratégias adotadas,” acrescenta Zapata.

Regulamentação e Compliance

O uso de ferramentas automatizadas para monitoramento de preços também auxilia as empresas a atenderem normas regulatórias relacionadas à prática de preços equilibrados. “O PriceTrack auxilia grandes indústrias e players do varejo a estarem a par do que o mercado está oferecendo aos consumidores, impactando a competitividade e garantindo conformidade com normas de precificação,” detalha Zapata.

Ferramentas Automatizadas

Ferramentas avançadas como o PriceTrack são necessárias para processar grandes volumes de dados de diversos canais, proporcionando um diferencial competitivo significativo. Entre os principais benefícios estão a agilidade analítica, maior acuracidade, melhoria de margens, aumento de vendas e maior engajamento dos canais de distribuição.

“Com a adoção de ferramentas como o PriceTrack, os varejistas mantêm uma visão holística e atualizada do mercado. A ferramenta garante que as empresas possam acompanhar dados de vendas e ofertas em um dashboard inteligente e personalizado de acordo com as necessidades da companhia,” conclui Zapata

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Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable in recent years, driven by a combination of factors such as increased internet penetration, the rise of mobile technology, and a growing middle class with greater purchasing power. However, one of the most exciting developments in this sector is the burgeoning trade relationship between Brazil and Asia, particularly China. **Inclusion: Bridging the Gap** One of the key aspects of this revolution is the inclusion of a broader segment of the Brazilian population in the digital economy. Previously, many Brazilians, especially those in rural or underserved urban areas, faced significant barriers to accessing e-commerce platforms. These barriers included limited internet connectivity, lack of digital literacy, and insufficient payment infrastructure. Efforts to overcome these challenges have been multifaceted. Government initiatives, such as the National Plan for Broadband (PNBL), have aimed to expand internet access across the country. Additionally, partnerships between tech companies and local governments have facilitated the deployment of digital literacy programs, empowering individuals to navigate and utilize e-commerce platforms effectively. The collaboration between Brazilian and Asian e-commerce giants has also played a crucial role. Companies like Alibaba and JD.com have invested in Brazilian startups and local e-commerce platforms, providing them with the necessary technology and expertise to enhance their services. This collaboration has not only improved the user experience for Brazilian consumers but has also created opportunities for small and medium-sized enterprises (SMEs) to reach a global audience. **Speed: Accelerating Growth** The second pillar of this revolution is speed. The demand for faster delivery times has driven innovation in logistics and supply chain management. Brazilian e-commerce platforms have adopted advanced technologies such as artificial intelligence (AI) and machine learning to optimize delivery routes, reduce transit times, and enhance inventory management. Moreover, the partnership between Brazilian and Asian companies has led to the establishment of direct shipping routes, reducing the time it takes for products to travel from Asia to Brazil. This has been particularly beneficial for consumers, who now enjoy quicker access to a wide range of products, from electronics to fashion items. The integration of payment systems has also contributed to the speed of transactions. The adoption of digital wallets and mobile payment solutions has streamlined the purchasing process, making it more convenient and secure for consumers. Additionally, the use of blockchain technology for transaction verification has further enhanced the efficiency and transparency of e-commerce operations. **The Future of Brazil-Asia E-commerce** Looking ahead, the future of Brazil-Asia e-commerce appears promising. The continued growth of the digital economy in both regions presents numerous opportunities for collaboration and innovation. As more Brazilian consumers gain access to e-commerce platforms and as Asian companies continue to invest in the Brazilian market, the trade relationship between the two regions is likely to strengthen. Furthermore, the ongoing development of 5G technology is expected to revolutionize the e-commerce landscape even further. With faster internet speeds and lower latency, consumers will experience even greater convenience and speed in their online shopping experiences. This will not only enhance customer satisfaction but will also open up new possibilities for businesses to explore innovative marketing strategies and customer engagement techniques. In conclusion, the inclusion and speed driving the Brazil-Asia e-commerce revolution are transforming the way businesses operate and consumers shop. By bridging the digital divide and accelerating growth, this revolution is paving the way for a more inclusive and dynamic global economy.

Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the proper noun format. - "impulsiona" is accurately translated to "drives," conveying the action of boosting or stimulating. - "vendas online" directly translates to "online sales." - "com alta de" is translated to "with an increase of," preserving the meaning of a rise or growth. - The numerical value "13,94%" is kept as is, assuming it's a specific metric or code that doesn't require translation. - "revela Getnet" translates to "Getnet reveals," keeping the subject at the end of the sentence for natural English flow.

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