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KaBuM! expande presença no Discord e cria ecossistema da marca na plataforma

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KaBuM! expande presença no Discord e cria ecossistema da marca na plataforma

A conexão e proximidade com sua comunidade são valores essenciais para o KaBuM! – maior e-commerce de tecnologia e games da América Latina – e não se pode subestimar a importância para o público gamer da plataforma Discord.

Com mais de 55 milhões de usuários ativos no Brasil (segundo a World Population Review), o Discord é a plataforma de preferência para entusiastas não apenas dos games, mas de variados temas, já que suas comunidades – denominadas servidores – funcionam como fóruns onde os usuários podem conversar sobre um interesse em comum utilizando os canais de texto ou de voz.

Visando encurtar a distância entre a marca e sua comunidade, o KaBuM! expandiu seu servidor na plataforma, criando um verdadeiro ecossistema que une não apenas os setores de esports e e-commerce em canais dedicados onde usuários podem ter uma experiência personalizada, mas também funcionalidades inéditas como um sistema gamificado de interações, permitindo que os usuários resgatem recompensas no e-commerce diretamente pelo Discord, um canal de discussão exclusivo para mulheres e interações diretas com influencers e embaixadores KaBuM!. 

O servidor terá como objetivo prover uma experiência personalizada a cada usuário, oferecendo um processo de onboarding a partir de sua integração, possibilitando-o selecionar qual conteúdo mais o interessa e customizar os canais para facilitar o acesso a estas informações e discussões com outros usuários que compartilham estes interesses.

Entre os temas disponíveis nos canais do servidor, podem ser encontrados resultados dos torneios dos quais participam a KaBuM! Esports, ofertas e campanhas promocionais do e-commerce, discussões sobre hardware e eletrônicos, e ainda salas para partidas personalizadas para jogos em grupo, sendo que todas as interações no servidor garantem pontos em experiência (XP) para os usuários, e quanto mais experiência , mais benefícios estarão disponíveis dentro do servidor, como mensagens destacadas e privilégios para o perfil.

Interações como participação em livestreams do KaBuM! e em partidas personalizadas podem garantir aos usuários Koins, moedas exclusivas ao servidor, que por sua vez podem ser usadas para resgatar produtos  no próprio servidor do Discord.

“Estar próximo da comunidade que constrói o KaBuM! é um valor indiscutível para nós”, comenta Bruno Chamas, Head de Marketing do KaBuM!. “Entendemos que estar próximo é ter contato direto e facilitar a conexão entre os fãs e a marca. Com este novo ecossistema no Discord damos a oportunidade inédita de entusiastas por hardware conversarem com figuras como EmersonBR direto pela plataforma, por exemplo, e ainda recompensá-los por participarem das lives, o que também garantirá premiações com o sistema de Koins”, continua. “Esta é mais uma forma que encontramos de tornar o KaBuM! mais presente no dia-a-dia dos fãs, com ativações que os fazem querer engajar e interagir, tudo desde a participação nas salas  personalizadas em games, resgatando as recompensas diárias até assistir às lives pode levar um membro do servidor a conseguir resgatar itens como um console de nova geração apenas engajando com o conteúdo deste”.

O servidor do kaBuM! já está ativo, e todos com uma conta na plataforma podem participar acessando o link de ingresso. Os canais já estão integrados às próximas ativações da marca, contando inclusive com lives como o Korujão, que entre os dias 22 e 25 de agosto acontecem com interação entre os apresentadores e a comunidade por meio do Discord.

Demais ativações e campanhas podem ser consultadas diretamente pelo servidor, e toda interação garante aos usuários XP, e participações em atividades podem garantir Koins para resgate em produtos.

Webmotors launches used vehicle price index

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Webmotors launches used vehicle price index

Focusing on providing an increasingly complete journey to its users, Webmotors, the largest automotive ecosystem in Brazil and the main business portal for the segment, announces the launch of the Webmotors Index, a new data intelligence tool allocated to the platform that, from now on, starts to calculate monthly the percentage change in the prices of used car ads of the portal throughout the national territory.

The new feature aims to provide a reliable and accurate reference on vehicle pricing, to help identify market trends, pricing behaviors and strategic action opportunities for the automotive sector.

For Webmotors to reach the new index, the following vehicle characteristics are analyzed: reference period, brand, model, vehicle year (from 2014), version, mileage range, body type, fuel type, type of advertisement on the platform (if it was made by a natural or legal person), state where it was published and if it is from the rental segment.

It is also possible to obtain complementary data such as inventory turnover, analysis by region and electric cars, among others, with daily or monthly update, offering an accurate and updated view of the market.

The consolidated basis used for the calculation of the Webmotors Index consists of 36 car brands, 398 models and 2,174 versions, which do not include armored cars, totaling a mesh of more than 14.5 million vehicles (present on the marketplace platform itself. The index is calculated from 2017 with a methodology based on the median of the price difference between one month and the previous month, ensuring an accurate, robust and reliable analysis.

“We are taking a big step towards a more dynamic and innovative market.The Webmotors Index is a milestone that arrives to consolidate our position as the largest and most complete automotive ecosystem in Brazil”, says Webmotors CEO Eduardo Jurcevic. “Our goal is to be the largest and most comprehensive indicator in the market and the main reference in data in the segment for better decision making of our users and customers.”

Inspired by economic meters such as the National Index of Consumer Prices (IPCA), the Webmotors Index is initially directed to automakers, dealerships, banks and insurers. Integrated with Webmotors Autoinsights, the new indicator will have monthly periodicity, in addition to having content available by subscription, including exclusive and on-demand information, providing the following benefits:

  • Market analysis: provides a detailed view of the trends of valuation and devaluation according to the characteristics of the vehicles;
  • Competitiveness: allows comparisons with competitors, identifying business opportunities;
  • Support in strategic decisions: from analysis based on data contained in the index. 

Webmotors Index of July

In its debut, the Webmotors Index points to a slight drop of 0.28% in the average price of used vehicle ads on the platform between June and July 2024.

According to Jurcevic, at this point in the second half, the launch of new models tends to rapidly devalue those already on the market, as consumers begin to prefer the latest and technological ones, leading to the need for adjustments in the prices of used ones to make them more competitive. “This can also increase the supply of used vehicles as users seek to upgrade their cars to the newer models.”

To access the Webmotors Index click here.

Online courses: the sector is on the rise, but how much can you earn by selling your knowledge on the internet?

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Online courses: the sector is on the rise, but how much can you earn by selling your knowledge on the internet?

The online course market is booming and is expected to reach R$1.55 trillion by 2029. Even after the boom caused by the pandemic, the demand for online education and training continues to grow, as most people prefer the flexibility and comfort of learning from their own homes, avoiding the expense and hassle of traveling to in-person classes.

"Selling online courses is an excellent opportunity to monetize your knowledge. The key is understanding that, with the right strategy, you can transform this activity into a significant source of income," says Thassia Piezzaroli, an expert in information products, digital marketing, and digital positioning, and partner at Natalia Beauty in the education sector. 

According to Piezzaroli, earnings from online courses can vary widely and depend on several factors. "As an online instructor, also called an expert, you can earn anywhere from a few thousand reais per year to a six- or seven-figure income. Creating the course is only part of the process. Marketing and sales efforts, along with building your personal brand, can make all the difference," he says.

Some factors that affect your potential revenue, according to the expert:

Course price: A course can be sold for 25 reais or 2,500 reais, for example. This factor directly influences the number of sales needed to reach your revenue goals. It's important to align the price charged with what's offered, taking into account time in the market, experience, results, and influence.

Target audience: Having an email list, social media followers, or a YouTube channel can increase your chances of success. The larger and more engaged your network, the more clients you can expect. That's why a large part of an expert's job is to create content for social media to grow their influence and community.

Marketing and sales experience: Those with prior experience in online sales tend to have higher conversion rates. "Of course, it's not impossible to learn. When I started, I knew nothing about these subjects, and I dedicated myself to learning, so it's possible to excel even without prior knowledge."

Customer loyalty: Loyal customers who buy repeatedly can improve your revenue over time, we call this customer recurrence.

Is it worth the investment? Do the math!

According to Piezzaroli, to determine your potential revenue, the best formula is: revenue = audience size x average conversion rate x course price. "For example, if you have 1,000 subscribers and a conversion rate of 5% for a R$500 course, your revenue would be: 1,000 x 0.05 x 500 = R$25,000. Remember that the value of the course can be increased through brand recognition, expertise, quality content, and a lucrative and relevant topic," he states.

To calculate your profits, consider your fixed and variable expenses. "Fortunately, the additional costs per customer for online courses are low, so whether you sell one or 100 courses, the costs are the same, but you may incur additional expenses with advertising and paid traffic. The formula is simple: profit = revenue – production costs – marketing expenses – other costs," explains the expert.

Selling courses online can not only generate substantial income but also bring several significant benefits. One of the main ones is improving your personal brand, as having sufficient knowledge to be conveyed as a reliable source increases credibility in the market. Furthermore, selling online courses allows you to develop a loyal customer base, creating a loyal audience that continually seeks out new products.

"Another advantage is the opening of new business opportunities, enabling partnerships and commercial expansion. With dedication and the right strategies, it's possible to transform online course sales into a profitable and sustainable career. The market is more receptive than ever to digital education, and those who know how to seize this opportunity can achieve incredible results," concludes Thassia Piezzaroli.

Cloudflare Launches E-book on Accelerating Developer Productivity in AI Times

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Cloudflare Launches E-book on Accelerating Developer Productivity in AI Times

With the advancement of artificial intelligence technologies, the investment of companies in application development is expected to increase significantly. At the center of these efforts are application developers, key pieces for the success of technological initiatives.

With that in mind, Cloudflare launches its newest e-book, focused on helping organizations assess how their current and future investments in development platforms are (or are not) contributing to gains in productivity and agility of teams.

In the e-book, you will find a detailed analysis of common challenges that slow down developer speed and essential tips on what to consider when selecting the right development platform for your business.

Don't miss the opportunity to hone your development strategies and boost your team's productivity with the valuable insights from this e-book.

Download Cloudflare e-book now and stay ahead in the competitive world of application development!

Transforming the financial services landscape in the Americas

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Transforming the financial services landscape in the Americas

The financial services sector (FSI), a vast and intricate ecosystem, encompasses multiple stakeholders and dynamic components.From fundamental banking to investments, insurance, risk management, fintech and capital markets, it plays a key role in global economies.However, the landscape is evolving rapidly, driven by technological advances that reshape the way financial services operate and how consumers engage with them.

This transformation is driven primarily by fintech, the merger of financial services and technology. McKinsey designs that fintech sector revenues will grow nearly three times faster than those of traditional banking between 2023 and 2028 projected to grow to US$ 44925.71 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%, it said companies are leveraging cloud and AI technologies to optimize their services and create new offerings to stay competitive and include more people in the banking population.

Discover how leading companies across the Americas region are transforming their businesses and helping reshape the financial services industry with innovative Microsoft solutions for efficiency, scalability, productivity, security and personalization of customer service. 

Accelerating operational efficiency

The digital age requires robust infrastructure and companies like Yape (the main Peruvian payment method), and Libertad Soluciones de Vida (a popular financial corporation in Mexico), and Zenus Bank (a global digital bank based in Puerto Rico), Central Bank of Costa Rica (authority responsible for providing banking services to the Government of Costa Rica and financial institutions) and the  Development Bank of Minas Gerais (financial institution based in Brazil) accepted the challenge.

In Peru, the user base of Yape it grew from half a million to more than 12 million in just six years, supported by a strategic shift to Microsoft Azure, which provided the infrastructure needed to manage a flood of transactions while launching new services and increasing financial inclusion in the country.

The Libertad Soluciones de Vida, financial institution that provides a range of financial services aimed at promoting financial inclusion in Mexico, embarked on a similar journey, modernizing its services with Microsoft Dynamics and Azure. This transformation has allowed both in its internal operations and in the way it delivers products and services to the market, reducing the delivery time of services from 48 hours to just 30 minutes, a leap in efficiency with the commitment to the customer experience in mind.

Based in Puerto Rico, the Zenus Bank it leveraged Azure to become a pioneer in the international banking industry.The growth, focused on scalability and security, has enabled them to expand their digital banking services globally, providing their customers with access to U. S. banking services and fast, low-cost global payments.

The SINPE-TP initiative Central Bank of Costa Rica, also powered by Azure, is revolutionizing public transport payments. Despite the challenges of coordinating multiple stakeholders, they have successfully processed more than 14 million transactions, marking a significant step toward a cashless society and modernized infrastructure in Costa Rica.

The   Development Bank of Minas Gerais (BDMG) it has also adopted Azure for innovation and customer experience enhancement. Its disaster recovery solutions ensure operational continuity even in adverse situations. Additionally, cloud adoption has positively impacted employee productivity. With its systems running in the cloud, the BDMG team has greater flexibility to work across different locations, enabling secure access to Bank systems and increasing efficiency through Azure Virtual Desktop.

Empowering the workforce and driving efficiency

In the field of workforce empowerment and increased productivity, the Banreservations (largest bank in the Dominican Republic), and the Itau Bank (the largest banking institution in Brazil and the 2nd largest in Latin America) and the TD Bank Group (the second largest bank in Canada) leveraged AI to achieve their business goals.

Banreservas it turned to Copilot for Microsoft 365 to empower its workforce through cutting-edge tools to succeed and drive its business. AI has unlocked new levels of creativity and productivity in the enterprise, setting a new standard for customer experience in the financial industry.

Itau Bank in Brazil adopted GitHub Copilot and Copilot for Microsoft 365 to enhance its software development and business processes.With Copilot, the bank can generate 1 million lines of code, save time and focus on more strategic tasks.It also uses Azure OpenAI Service to read, interpret and classify more than 70 thousand legal documents per month.

Similarly, so  the TD Bank Group it leveraged generative AI to enhance customer experiences in its contact centers and accelerate coding workflow for its engineers. Its AI virtual assistant provides summarized answers using conversational language, including links to relevant TD policies and procedures; and GitHub Copilot is helping TD engineers analyze the code they are writing and providing real-time suggestions to complete and test it, saving up to 20 hours of work in two weeks, increasing efficiency and innovation in the enterprise.

Transformer service

The Protection (colombian pension and investment fund manager), a DiBanka (colombian company that aims to improve financial well-being and the inclusion of millions of Colombians with limited access to formal credit) and the Brasilprev (brazilian leader in insurance with more than 30 years of market) exemplify the transformative impact of AI.

The use of generative AI by Protection automating claims reflects its commitment to leveraging technology for better service delivery, with the goal of transforming its business with AI-driven solutions.Through Microsoft's Azure OpenAI Service, the company has successfully processed 22 thousand claims, resulting in higher 50% productivity in cases where letters could not be automatically processed by the initial model, and hopes to automate 80% of claims for withdrawal of damages by leveraging these solutions.

DiBanka developed a digital platform that supports payroll loans, leveraging Azure and AI to automate and protect the loan process. By reducing the costs, time and risks of traditional loans, the company has grown to serve 99% of financial institutions that offer this type of credit in Colombia, with more than 300 thousand active users, 7 million transactions and zero fakes. DiBanka aims to innovate and expand its services in Latin America to improve the financial well-being and inclusion of its affiliates.

Brasilprev leading insurer, took a big step towards digital transformation. Through their innovative platform 5Hub Brasilprev’, with Azure OpenAI Service technology, API Management and Azure Cosmos DB, they democratized data access and transformed user interaction. This resulted in impressive R$ 9.86 billion in business and a remarkable conversion rate of 28% among its target audience. With the digital journey well underway, Brasillrev is poised for even greater success in the future.

Microsoft is uniquely positioned to help institutions solve their most pressing problems and digitally transform their businesses our secure and compatible cloud, AI Platform and a broad ecosystem of partners, financial institutions can better manage risk across the enterprise, streamline compliance operations, modernize real-time payments, critical banking and insurance services, and infrastructure, enable a modern workplace, and deliver differentiated customer experiences.

Loja conceito, Lu ao vivo e novo marketplace; confira tudo o que rolou no Expo Magalu

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Loja conceito, Lu ao vivo e novo marketplace; confira tudo o que rolou no Expo Magalu

O Expo Magalu, megaevento voltado para o empreendedorismo digital brasileiro, reuniu 5 mil pessoas no Distrito Anhembi, na Zona Norte de São Paulo, nesta quarta-feira (21). Diversos anúncios que envolvem o ecossistema da companhia foram feitos por executivos do grupo. Confira abaixo tudo o que aconteceu.

Durante a abertura, Kael Lourenço, diretor de marketplace do Magalu, apresentou aos varejistas algumas novidades, entre elas o novo serviço oferecido pela Agência Magalu. Agora, os clientes poderão utilizar as lojas credenciadas para a devolução de produtos adquiridos no marketplace da companhia. Nessa modalidade, ao devolver a compra, o consumidor será reembolsado na hora.

Os clientes também poderão interagir mais no app e no site da companhia. As avaliações de produtos adquiridos agora contarão com os recursos de fotos e vídeos. Dessa forma, os interessados na compra poderão ter descrições mais detalhadas dos itens já comprados por outros clientes.

Quem faz compras periódicas de um mesmo produto vai ganhar mais um benefício, o Chat Recompra. Esse serviço de comunicação irá enviar um lembrete, via WhatsApp, aos cadastrados sobre a necessidade de renovar o estoque daquele item. “Esse recurso é importante, por exemplo, para quem tem um animal de estimação e faz compra recorrente de ração ou quem adquire produtos de limpeza com frequência”, explica o diretor. “Nosso sistema irá notificá-lo quando estiver chegando a hora de repor a despensa”. 

Kael também anunciou o início do serviço de fulfillment da Netshoes. O maior e-commerce de artigos esportivos e lifestyle do país, passará a armazenar o estoque de sellers nos seus centros de distribuição. Essa modalidade de operação logística permite reduzir o tempo de entrega, o custo do frete e, assim, promover mais conversões de vendas para os parceiros do marketplace da companhia. 

Loja conceito em ponto estratégico na Avenida Paulista 

O Magalu irá abrir uma mega loja no Conjunto Nacional, ponto histórico localizado na Avenida Paulista, no espaço que era ocupado pela Livraria Cultura. “Meu sonho é colocar ali todas as marcas da companhia”, afirmou Frederico Trajano, CEO do Magalu. 

A intenção é criar uma loja conceito, que oferecerá produtos do Magalu, Netshoes, KaBuM! e Época Cosméticos. “Será um ponto estratégico para o fortalecimento das nossas lojas físicas”, disse Trajano. Além da criação da loja, serão preservados os espaços históricos e culturais do local, como o teatro Eva Hertz, instalado nas dependências.

A loja conceito seguirá o modelo de negócio de multicanalidade do Magalu. Os clientes contarão com a oferta de todos os serviços, como o Retira Loja, e os sellers terão ali mais uma Agência Magalu – ponto de entrega de itens vendidos via marketplace. “Nós queremos levar para lá, para o nosso estoque, produtos dos nossos varejistas parceiros”, finalizou Trajano.

Época Cosméticos lança marketplace

Christiane Bistaco, diretora de novos negócios do Magalu, fez o lançamento do marketplace da Época Cosméticos, líder brasileira na venda de perfumes importados. A plataforma será especializada em beleza, com foco em aumentar o portfólio de produtos da companhia e fortalecer sua participação em setores como cosméticos e itens para cabelo.

“Estamos empolgados em dar mais esse passo e, com nossa audiência, potencializar os negócios desses varejistas parceiros”, afirma a diretora. Inicialmente, os sellers serão responsáveis pela venda e entrega dos produtos disponíveis no marketplace da Época Cosméticos. “A expectativa é que, a partir de 2025, a gente passe a oferecer também como opção a nossa operação logística”, afirma a diretora.

O próprio Magalu irá vender eletroportáteis como secadores de cabelo, chapinhas, entre outros, no marketplace da Época Cosméticos. As lojas HairPro e Evas Perfumaria são algumas das marcas que estarão na plataforma e outras serão anunciadas em breve. “Há uma preocupação grande em selecionar sellers que que garantam que a nossa marca continue vista como uma vitrine de produtos originais”, destaca Bistaco. “Quando o cliente entra no nosso site, ele sabe que está comprando um item de procedência confiável e não queremos perder essa qualidade de forma alguma”, finaliza.

Lu, do Magalu, faz primeira aparição ao vivo; confira vídeo

A Lu, do Magalu, maior influenciadora virtual do mundo, apareceu pela primeira vez, ao vivo, utilizando a tecnologia Unreal. No palco, ela interagiu com Luiza Helena Trajano, em uma entrevista animada, e com os milhares presentes no evento. Recentemente, a Lu também apareceu com sua nova tecnologia em uma propaganda da rede de fast food Burger King.

Confira aqui neste link o vídeo do momento em que a Lu apareceu ao vivo. 

Com as novas tecnologias envolvidas no processo de produção gráfica da Lu, o potencial de geração de receita da influenciadora cresce. Além de as peças que usam sua imagem serem criadas com maior agilidade – e qualidade muito superior -, a influenciadora  do Magalu ganha condições de ser inserida mais rapidamente em propagandas de TV, apresentações ao vivo, fazer interações com áudio e até mesmo ser palestrante em eventos.

Magalu adota ferramenta de monetização de vídeos do TikTok

O diretor de marketing do Magalu, Bernardo Leão, anunciou que a companhia agora faz uso de uma ferramenta inédita do TikTok. Pela primeira vez na América Latina, uma empresa não só utilizou o TikTok One, uma nova plataforma de solução criativa global, como está colocando em operação a funcionalidade de grupo privado de criadores. A partir de agora, a varejista terá à disposição seu ecossistema de vendas, formado pelos próprios sellers, para criar vídeos que se tornem anúncios no TikTok.

“O TikTok One permite que o seller se torne um criador de conteúdo do Magalu na plataforma”, afirma Bernardo Leão, diretor de marketing do Magazine Luiza. “Para ajudar nossos sellers, o TikTok disponibilizará um programa de educação sobre como criar vídeos de qualidade, no formato e linguagem da rede social.”

Para participar, o seller deve se inscrever na ferramenta do TikTok, idealizada em parceria com o Magalu, e escolher quais categorias de produtos quer promover. A partir da seleção, os vídeos criados pelo varejista serão publicados pelo perfil do Magalu na rede social, em formato de anúncio.  Os parceiros que tiverem conteúdos escolhidos pelo Magalu para serem anunciados no TikTok, serão remunerados e verão o saldo dos valores a receber na seção “Recompensa mensal” na plataforma.

Troca de experiências

Durante o encontro realizado pelo Magalu, em parceria inédita com o G4 Educação, os participantes tiveram contato e trocaram experiências com os maiores especialistas da empresa e aproveitaram os insights relacionados a marketing digital, conversão, técnicas de geração de leads para multiplicar as vendas no marketplace da companhia. 

Os participantes também tiveram a oportunidade de participar de cursos, palestras, oficinas, mentorias e fazer relacionamento a partir de painéis apresentados por Frederico Trajano, Luiza Helena Trajano, presidente do Conselho de Administração da companhia, André Fatala, vice-presidente de plataformas, os três fundadores do G4 Educação – Tallis Gomes, Alfredo Soares e Bruno Nardon, entre outros executivos convidados.

Fintech Magie receives R$28 million funding led by the American fund Lux Capital

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Fintech Magie receives R$28 million funding led by the American fund Lux Capital

Magie, which created an artificial intelligence-based financial assistant integrated into a digital bank on WhatsApp, received a contribution of R$ 22 million led by the American investment fund Lux Capital. Adding to the previous investment of R$ 6 million from the Brazilian fund Canary, it concluded its seed round with a total amount of R$ 28 million.

With its AI-powered digital banking on WhatsApp, fintech facilitates financial transactions by allowing users to make Pixs, pay slips and perform various other banking operations just by sending messages or audios in the app, relying on a native password functionality.Since its launch in early 2024, the company has been Magie has handled over R$ 100 million in transactionsinitially focused on the high-income audience, fintech now outlines strategies to expand its services to an even wider audience.

Lux Capital has 5 billion dollars under management and has one of the leading AI portfolios in the world, with unicorns like Hugging Face, Runway and Together, as well as fintechs like Ramp, valued at 8 billion dollars in the last round in April this year.

The contribution will be directed to reinforce Magie's expansion in the Brazilian market, strengthening its security infrastructure and exploring new features, such as integration via Open Finance, which will allow the connection with other financial institutions.Also, fintech will continue to invest in technological innovations, including facial recognition, to ensure that the user experience is increasingly safe, efficient and reliable.

Magie also recently launched an income service, where customers can get 100% earnings from CDI daily. This solution allows the money invested to start earning immediately, without the need for additional actions by the user, offering a more profitable alternative than most current accounts in large banks.

“The partnership with Lux Capital came very naturally.They saw in Brazil the opportunity provided to use artificial intelligence in a sector full of inefficiencies and lack of alignment between customers and institutions, but with a favorable regulatory environment and high use of WhatsApp for” distribution, he says Luiz Ramalho, co-founder and CEO of Magie.

With the investment of Lux Capital, Magie is in a privileged position to establish itself as a reference in the fintech market, leading a transformation in the way people manage their finances. “We do not want to be a digital bank anymore. Our vision is that Magie is an evolution of the manager or advisor, facilitating the management of your financial life, but always doing what is best for you, and not for your bank.” concludes the CEO.

Gamify: New Tool Turns Employees into Digital Influencers

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Gamify: New Tool Turns Employees into Digital Influencers

Metropolis 4 Influencers, a Brazilian platform for influencer marketing management, launched Gamify, an innovative tool that uses gamification to transform employees into digital influencers on social networks.Active only a month ago, Gamify has as its main objective to leverage campaign strategies, providing greater engagement, humanization and results for brands.

Gamification, a methodology that uses game elements in non-entertainment contexts to motivate users, is a growing trend in the global market. According to Mordor Intelligence, the gamification market is expected to grow US$ 15.43 billion by the end of this year.In Latin America, the forecast is for an increase of 40% in the next five years.

Gamify allows companies from various sectors to explore an intuitive interface and advanced features to create interactive and unprecedented campaigns, stimulating the active participation of employees and generating authentic and organic content on the internet.

Edson Rocha, CEO and founder of Metropolis 4, details the operation of the new solution: “Our mission is to transform the communication of brands with their teams and the general public.In practice, the company defines the objectives of the campaign, such as generating leads or strengthening organizational culture, and creates personalized challenges related to their products and services. As they complete the challenges, workers receive rewards, including awards, discounts and exclusive benefits.”

In addition to allowing brands to set their own goals, the platform also offers a ranking to encourage healthy competitiveness among employees, who can track performance in real time, improve their routines or challenge colleagues. Gamify provides personal satisfaction, sense of belonging and significant benefits for the business, increasing visibility on social networks through a positive and humanized image, bringing the target audience closer to workers.

Since 2019, Metropolis 4 has mapped more than 30 thousand influencers in its database and reached more than 20 million people. With the launch of Gamify, the startup intends to enhance the brand value of users. Among the success cases of the platform, the partnership with Clube Atletico Mineiro stands out, which was the first customer to use the new feature and already notes positive results in fan disclosures, and Multicoisas, whose application of gamification has considerably increased its sales during specific actions.

“The launch of Gamify reinforces the positioning of Metropolis 4 as a complete solution for the influencer marketing sector.Our tool not only makes campaigns more engaging and fun, but also optimizes the return on investment of projects 2 AN increasingly sought after demand by companies that are discovering themselves in the digital landscape”, concludes Edson Rocha, CEO of Metropolis 4.

Beefor Platform Launches New Version to Support Strategic Project Governance

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Beefor Platform Launches New Version to Support Strategic Project Governance

A beefor, pioneira na gestão de projetos que conecta times à estratégia corporativa, anunciou o lançamento de uma nova versão de sua plataforma, focada em resultados e governança estratégica. A atualização promete integrar e conectar todas as etapas de um projeto, criando um ambiente de alto desempenho para as organizações.

Combinando tecnologia avançada e expertise em consultoria de alta performance, a nova versão da beefor é impulsionada por inteligência artificial (IA) e apresenta funcionalidades aprimoradas. Essas inovações permitem que empresas otimizem a eficiência de suas equipes, projetos e negócios, além de fortalecer a cultura organizacional com práticas de gestão adaptadas às necessidades específicas de cada organização.

Segundo o Project Management Institute (PMI), 9,9% de cada dólar investido em projetos é desperdiçado devido à má gestão. A nova versão da beefor visa diretamente a redução desses desperdícios, melhorando a governança e a clareza sobre a situação real dos projetos.

“A falta de clareza sobre a situação real dos projetos e a desconexão com a estratégia da empresa são desafios comuns enfrentados por muitas organizações. Com esta nova versão da beefor, estamos abordando esses desafios de forma mais eficaz, oferecendo uma governança unificada e recomendações personalizadas que alinham todos os projetos à estratégia da empresa”, afirmou Alex Salino, CEO da beefor.

A versão mais recente da beefor mantém sua posição única no mercado, combinando a eficiência das equipes, projetos e negócios com uma análise detalhada de práticas de gestão, desenvolvimento de habilidades e cultura organizacional. Ela oferece uma visão unificada de toda a organização, conectando a estratégia e metas à execução dos projetos, além de identificar e mitigar riscos e desvios antes que se tornem problemas críticos.

“Estamos entusiasmados com o lançamento desta nova versão da beefor, que não apenas aprimora a eficiência operacional, mas também transforma a maneira como as empresas conduzem suas estratégias e desenvolvem seus talentos. Nossa inteligência artificial aprende continuamente com especialistas em gestão e liderança, proporcionando recomendações verdadeiramente adaptadas às necessidades de cada organização”, acrescentou Salino.

Principais Funcionalidades da Nova Versão da beefor:

  • Recomendações Personalizadas: Oferece insights sob medida para melhorar a performance das equipes e dos negócios.
  • Visão Unificada: Centraliza a estratégia, portfólio e equipes em um único lugar.
  • Alinhamento Estratégico: Garante que todos estejam alinhados com a visão estratégica da empresa.
  • Indicadores Precisos: Utiliza indicadores gerados por IA para apoiar decisões assertivas.
  • Prevenção de Riscos: Identifica e mitiga riscos e desvios antes que se tornem problemas críticos.
  • Desenvolvimento de Competências: Acompanha, desenvolve e recompensa as pessoas que fazem a estratégia acontecer.
  • Adoção Acelerada: Explora o potencial da IA para acelerar a implementação de práticas que geram resultados concretos.

With GenAi theme, Hackathon online and free has 16 thousand reais in awards for students from all over Brazil

E-Commerce Update
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With GenAi theme, Hackathon online and free has 16 thousand reais in awards for students from all over Brazil

HACKTUDO 2024 19th October Digital Culture Festival 2024 is open for the Hackathon Bemobi until September 11th.The free and remote event, which will take place between October 11th and 19th, is aimed at high school students, technical courses and universities from all over Brazil 11th, second and third place enrollment must be in force during the registration period. The competition will have awards of R$10 thousand, R$4 thousand and R$2 thousand for the first, second and third place, respectively.

Teams enrolled in Hackathon Bemobi must have, necessarily, between two and four participants. With the theme “ GenAi (Generative Artificial Intelligence)”, students will have to devise and develop an original and applicable solution, with mentoring sessions to assist them in their projects. The 10 teams most highly rated by the Hackathon judging panel will be selected for the final step 19 October, which will be open to the public in a live on the HACKTUDO channel on youtube.

The event will also feature the HackDelas initiative, which aims to encourage female empowerment, gender equality and ethnic-racial diversity, with the purpose of exalting and stimulating the participation of women and black people in the market of technology culture and innovation. Teams formed by at least two women and black people will have priority in the selection of projects for the 2nd stage (Pitching).

The Bemobi Hackathon Challenge represents an opportunity for students to turn their promising ideas into reality.The challenge not only encourages innovation, but also provides an environment where participants can test their skills and knowledge, develop teamwork, and be evaluated by their” projects, says Felipe Gondil, Chief Technology Officer at Bemobi.

Hackathon Bemobi is part of the programming of HACKTUDO 2024 1 Digital Culture Festival. Students interested in the Hackathon can check the regulations and register through the website:  https://www.hacktudo.com.br/hackathonbemobi.

Service Hackathon Bemobi online

When: 11 To 19 October 2024

Registrations: until september 11

Cost: Free

Who can participate: high school students, from technical and higher education courses

Registration and regulation: https://www.hacktudo.com.br/hackathonbebomi

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