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Logistics and aesthetic marketing: a distant partnership

Fabio Linhares
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Logistics and aesthetic marketing: a distant partnership

A relação entre logística e marketing não é a primeira coisa que se vem à mente considerando o mercado de estética. Ainda assim, ela é mais profunda do que muitos imaginam. Enquanto o marketing atrai a atenção e gera demanda, é a logística eficiente que garante que ela seja atendida de maneira impecável, e em um setor como o de beleza, onde a excelência é a chave para o sucesso, a logística passa de um mero custo para um investimento estratégico.

A indústria de estética investe amplos recursos em publicidade para impulsionar seus produtos em um mercado altamente competitivo. Campanhas, presença em eventos, influenciadores digitais e diversas outras estratégias são implementadas para atrair a atenção dos consumidores e dos profissionais. No entanto, todo esse esforço pode ser desperdiçado se não houver uma logística especializada para apoiar essas ações.

Imagine uma empresa que lançou um injetável facial revolucionário, com uma campanha de marketing robusta que gerou uma alta demanda entre os dermatologistas e seus pacientes. Sem uma logística confiável, os produtos podem chegar atrasados, em condições inadequadas ou até mesmo não serem entregues, comprometendo a eficácia do tratamento.

Compreender que a logística vai além do simples transporte de produtos é o ponto. Envolve garantir que os itens cheguem em perfeito estado, dentro do prazo e conforme as exigências regulatórias específicas do setor de saúde. Trabalhar com uma cadeia rigorosamente controlada, rastreamento em tempo real e uma equipe altamente treinada para manusear produtos sensíveis são aspectos fundamentais desse processo.

Para os médicos dermatologistas, a confiança na entrega dos produtos é essencial. Eles precisam de insumos de alta qualidade disponíveis quando seus pacientes agendam procedimentos, sem margem para atrasos ou falhas. Só uma logística eficiente é capaz de cumprir esses requisitos e permitir que os profissionais foquem no que fazem de melhor: proporcionar resultados estéticos satisfatórios.

É preciso ir além de uma mera prestação de serviços, mas ter o foco em ajudar empresas do segmento a maximizarem o retorno sobre seus investimentos em marketing. A logística fortalece a marca, aumenta a satisfação do cliente e, em última análise, impulsiona o crescimento do negócio.

A conexão entre logística e marketing estético é inegável. Ela garante que cada investimento em marketing seja amplamente recompensado. A excelência na entrega de produtos não só potencializa os resultados clínicos, mas também pode ser um contribuinte para a construção de uma reputação no mercado. E esse aspecto é o mais valioso para as marcas.

Global E-commerce Expected to Reach US$11.4 Trillion by 2029, Driven by Alternative Payment Methods, Study Reveals

E-Commerce Update
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Global E-commerce Expected to Reach US$11.4 Trillion by 2029, Driven by Alternative Payment Methods, Study Reveals

Global e-commerce transaction volume is projected to reach US$11.4 trillion in 2029, marking a 631% increase from the anticipated US$7 trillion by the end of 2024. This data comes from a study released today by Juniper Research, attributing this significant growth to alternative payment methods (APMs), such as digital wallets, merchant-direct payments (P2M), and buy now, pay later (BNPL).

The report highlights that the offer of APMs (Alternative Payment Methods) has grown substantially in emerging markets, surpassing credit card payments in these countries. The analysis suggests that electronic payment methods, which do not involve credit cards, are changing purchasing habits, particularly among unbanked customers in emerging markets. Therefore, merchants should consider APMs as a crucial strategy for reaching new users and markets.

"As payment service providers (PSPs) offer more advanced payment methods (APMs), the proper availability of payment options in the end-customer cart will be crucial to improving sales conversion rates," the study states. The research suggests that PSPs can increase customer satisfaction by adapting purchase conversions to meet the geographic and demographic needs of consumers through partnerships with local payment companies."

E-commerce Transactions

Based on 54.7 thousand data points from 60 countries, Juniper Research predicts that, in five years, 70% of the 360 billion e-commerce transactions will be processed via APMs. Concurrently, the company believes e-commerce companies will invest in logistical improvements to make delivery more viable and attractive to consumers, further adding value to the sector.

With information from Mobile Time

Companies Intensify Efforts to Prevent Cyber Attacks on Year-end Purchases

E-Commerce Update
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Companies Intensify Efforts to Prevent Cyber Attacks on Year-end Purchases

With the approach of high demand dates such as Christmas and Black Friday, e-commerce in Brazil is preparing for a significant increase in cyber attacks.To ensure the security and stability of its platforms, many companies are already taking preventive measures to avoid problems during the shopping period.

These efforts include reviewing security breaches, fixing slowdowns, and errors that can result in attacks and fraud, affecting both user experience and brand reputation.A PwC study shows that more than half of consumers (55%) would avoid buying from a company after a negative experience, and 8% would give up after a single unfavorable incident.

“Investing in the quality and security of digital systems not only avoids financial and image losses, but also ensures a positive experience for users, strengthening brand trust and promoting success in high traffic” events, says Wagner Elias, CEO of Conviso, a company specializing in application security (AppSec).

Recent cases, such as the Facebook data leak and the Latam/Multiplus system failures, highlight the importance of robust preparation.According to a report by the Consortium for Information & Software Quality (CISQ) of 2020, the number of system failures increases by about 15% per year.In addition, Security Magazine revealed that software failures caused a loss of 2.4 trillion dollars in the United States in 2022, with a growth of 1.52 trillion dollars in the technical“divide”, referring to the rework of software deficiencies.

Application Security

The protection of e-commerce software is carried out through application security, a market that is expected to grow globally, reaching US$ 25 billion in 2029, according to Mordor Intelligence. This work involves a comprehensive and detailed view of the vulnerabilities of a system and the implementation of early defense mechanisms.

“In a comparative way, it works like this: when you park your car, you consider if the place is safe and if there are measures to be taken to protect the vehicle. Likewise, problems are anticipated and strategies are created to avoid” risks, explains Luiz Henrique Custodio, TechLead at Conviso.

Custos suggests that companies constantly review their platforms to identify and fix potential security breaches, creating a culture of security.In addition, for large events, it is crucial that companies invest in robust infrastructure and perform load testing to ensure their systems can handle access spikes.

Consumers Should Stay Attentive

Wagner Elias emphasizes that precaution is critical for both businesses and consumers. For consumers, this involves following safe practices when browsing and transacting online.“Always opt for secure payment methods such as Google Pay, Apple Pay or credit cards, which offer legal protection in case of problems with the salesperson”, advises Elias.

It also highlights the importance of keeping smartphone and PC software up to date, as criminals often exploit security loopholes in outdated systems. “Avoid downloading apps and software from suspicious sources, and if you need to download a link, carefully check the information and ratings of the” app, Elias warns. “Watch offers that seem too good to be true; they can hide fraudulent intentions.”

Fraudulent websites often mimic known stores to steal personal and financial information. Elias suggests always checking if the website URL starts with 'HTTPS’ and features a padlock icon in the address bar. “Fake websites usually do not have these features. Also, be aware of grammatical and typing errors, and make sure the website provides clear contact information such as email, phone, and physical address”.

Other common fraud strategies include phishing scams, where criminals try to obtain personal information through fake messages, and fake apps, which often contain malware. “To avoid these problems, download apps only from official stores such as the App Store and Play Store. Also be aware of pop-ups that offer fake antivirus downloads, as they can be used to steal sensitive data”, concludes Elias.

Executivos de Grandes Empresas Debatem Futuro do Marketing no AdTech & Branding 2024

E-Commerce Update
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Executivos de Grandes Empresas Debatem Futuro do Marketing no AdTech & Branding 2024

Faltando menos de uma semana para um dos eventos mais aguardados da publicidade digital no Brasil, o AdTech & Branding 2024, organizado pelo IAB Brasil, promete reunir grandes nomes do setor nos dias 3 e 4 de setembro no Teatro Santander, em São Paulo.

Executivos de empresas renomadas como Bradesco, Electrolux, Google, Heineken, Magalu, Mercado Livre, Renault, Samsung Ads, Seara, Spotify, Tinder e Unilever estão confirmados para participar do evento. Além deles, influenciadores como Ana Hickmann, Camila Coutinho e Lucas Selfie, e figuras globais como David Cohen, CEO do IAB US, Fiorenza Plinio, head global do Cannes Lions, e Neil Redding, futurista e escritor, também estarão presentes como palestrantes. A lista completa de participantes pode ser conferida no site oficial do evento.

O AdTech & Branding 2024 será uma oportunidade única para trocar experiências com profissionais reconhecidos mundialmente e explorar as tecnologias que estão transformando a publicidade digital. O tema principal deste ano reforça a campanha institucional lançada em junho – “IAB é a casa da publicidade digital. Chega mais” – e abordará tópicos como a formação do profissional de publicidade digital, anúncios na era do streaming, publicidade digital e privacidade, além dos desafios e oportunidades trazidos pela inteligência artificial.

“Este evento tem se consolidado ao longo dos anos. Distribuir os conteúdos por dois dias, além de trazer uma audiência maior e acomodar melhor o mercado como um todo, mostra a variedade de temas que formam a agenda do que entendemos como publicidade digital. Não há comunicação sem tecnologia. Abraçar este ponto de vista traz para a mesa uma gama imensa de possibilidades em temas emergentes como DOOH, CTV, Retail Media, AI e Creator Economy”, diz Cristiane Camargo, CEO do IAB Brasil.

As inscrições para o evento podem ser feitas no site oficial. Associados do IAB têm direito a descontos exclusivos ao contatar eventos@iabbrasil.org.br.

Dentro da programação do AdTech & Branding 2024, o IAB Brasil trará ao país, pela primeira vez, o Global CMO Growth Council, um dos eventos de marketing mais importantes do mundo, criado há seis anos por Cannes Lions e ANA, a associação de anunciantes dos Estados Unidos. Cerca de 40 profissionais foram convidados para este encontro, que será liderado por Fiorenza Plinio, head global do Cannes Lions, e Nick Primola, vice-presidente executivo da ANA.

Os principais patrocinadores do AdTech & Branding 2024 incluem:

  • Cota master: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads e UOL
  • Ouro: Adsmovil, Banca Digital, JCDecaux, Leonardi e Webedia
  • Bronze: Uber Advertising
  • Apoio: Bloomberg Línea, Doity, Eventials, Kantar Ibope Media e Offerwise

Para mais informações e inscrições, visite: www.adtechbranding2024.com

Tecnofit Announces Pedro Cruz as New CEO and Antonio Maganhotte Junior as Chairman of the Board

E-Commerce Update
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Tecnofit Announces Pedro Cruz as New CEO and Antonio Maganhotte Junior as Chairman of the Board

Tecnofit, a management platform for the fitness and wellness segment in Brazil, announced the promotion of Pedro Cruz to the position of CEO. The Portuguese executive, who had held the position of COO since 2022, takes over the company, while Antonio Maganhotte Junior becomes the chairman of the board.

Pedro Cruz, graduated in Business Administration from the Technical University of Lisbon, has 15 years of experience in the areas of Technology and Digital Market. Before joining Tecnofit, Cruz had notable stints at Google and Deloitte, as well as being a co-founder of Navegg, a company specialized in online audience data in Latin America.

The change in Tecnofit leadership, which had been planned in-house for a few months, marks a new phase for the company. Antonio Maganhotte Junior, who held the position of CEO, now assumes the presidency of the board, where he will continue to contribute his vast experience and strategic vision.

5 dicas de livros sobre vendas para despertar o vendedor que há em você

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5 dicas de livros sobre vendas para despertar o vendedor que há em você

Quem acredita que vendas é uma habilidade exclusiva dos vendedores está perdendo uma das competências mais valiosas do mercado atual. Hoje, vender é uma habilidade que todos, independentemente do cargo ou área, precisam dominar para se destacar.

No Brasil, a força de vendas é composta por aproximadamente 3,5 milhões de vendedores, conforme dados da ABEVD – Associação Brasileira de Empresas de Vendas Diretas. Se você pensa que vender não exige capacitação e treinamento, a realidade é outra: 69% dos vendedores brasileiros afirmam que vender está mais desafiador do que nunca, segundo uma pesquisa da SalesForce em 2023.

Mas a boa notícia é que vender é uma habilidade que pode ser desenvolvida. Para ajudar você a dominar essa arte, selecionamos 5 livros de autores nacionais que vão transformar sua maneira de pensar e agir nas vendas: 

O palestrante oferece um guia prático para dominar o processo de vendas e alcançar resultados excepcionais. Com sua vasta experiência, Concer ensina como estruturar um processo de vendas eficaz, recrutar e treinar equipes de alta performance, e transformar oportunidades em sucessos consistentes. Este livro é para quem deseja elevar suas habilidades e conquistar excelência na carreira de vendas.

Flavia Mardegan, autora bestseller, desafia a crença de que vender é um dom nato. Ao longo de 200 páginas, a autora demonstra que, com preparo e treinamento adequados, qualquer pessoa pode se tornar um vendedor de sucesso e conquistar clientes. O livro é um verdadeiro guia para vendedores, gestores e empresários, uma vez que entrega a metodologia criada, testada e aprovada pela autora e seus milhares de mentorados.  Além de conceitos estratégicos valiosos, o livro oferece atividades ao final de cada capítulo, o que permite aos leitores um contato com a prática do conteúdo aprendido.

Neste guia prático, Rodrigo Noll, um dos maiores especialistas em marketing de indicação do Brasil, revela como transformar o poder da recomendação em uma estratégia de crescimento sólida e eficaz por meio do Método VPI (Vendas Por Indicação). O livro vai além de ensinar como atrair clientes mais preparados; ele mostra como potencializar suas vendas ao construir um programa de indicação que se adapta perfeitamente ao seu negócio. Com dicas e técnicas testadas, você aprenderá a fidelizar clientes e a transformar cada venda em uma oportunidade de expandir sua base de consumidores de forma natural e sem grandes investimentos.

  • Vivendo o varejo americano: uma viagem no coração do consumo – Roberto James

Roberto James, mestre em psicologia e especialista em comportamento humano, oferece reflexões para vendedores que desejam entender o que faz do varejo americano um modelo global de sucesso. Com base em uma jornada de 100 dias pelos EUA, o autor explora como a cultura local influencia os hábitos de compra, destacando a importância da praticidade e da tecnologia, especialmente a Inteligência Artificial, no atendimento ao cliente. Vendedores que buscam aprimorar suas estratégias aprenderão como personalizar a experiência de compra e atender às demandas por conveniência, fatores que podem transformar suas abordagens e resultados.

No livro, Pedro Camargo argumenta que para captar a atenção e engajar emocionalmente seus clientes, é fundamental aplicar preceitos biológicos para identificar os momentos ideais de venda. Através da biologia, é possível descobrir padrões de motivação e comportamento econômico sem a necessidade de perguntas diretas aos consumidores. Compreender e decodificar as atitudes diárias dos clientes é crucial para destacar seu produto no mercado. Camargo recomenda ir além das expressões explícitas dos clientes e prestar atenção aos sinais sutis para tomar decisões estratégicas mais precisas e eficazes.

Vender é desafiador, mas a boa notícia é que, com investimento em aprendizado, qualquer pessoa pode se tornar um vendedor de sucesso. Os cinco livros selecionados oferecem insights valiosos e estratégias práticas para aprimorar suas habilidades de vendas, desde a construção de processos eficazes até a aplicação de técnicas de marketing de indicação e a compreensão de padrões biológicos que influenciam o comportamento do consumidor. Investir nesses recursos pode transformar sua abordagem e impulsionar seus resultados, preparando-o para enfrentar os desafios e aproveitar as oportunidades no mundo das vendas.

Negotiation of taxes with the government: know how to proceed in cases of failures in the system of public agencies

E-Commerce Update
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Negotiation of taxes with the government: know how to proceed in cases of failures in the system of public agencies

One of the duties of the Brazilian citizen is the collection of taxes due within the time limit stipulated by law. However, in adverse moments such as, for example, what the world went through with the Covid-19 Pandemic in 2020, things can get out of control and the economy directly suffers the consequences.

In situations of extreme crisis like this, so that the collection of taxes is not compromised, the Government usually adopts a series of measures that help taxpayers to honor their payments, also keeping their collection flow in order.

However, public agencies do not always offer the necessary efficiency for negotiations to be carried out as expected. An importer that operates in the trade of children's products in SC, saw her debts be entered in Active Debt and resorted to the programs to which she was entitled. “In the pandemic period, I ended up contracting a series of debts with the Sao Paulo Department of Finance. So I tried to join the Paulista Agreement program that promised, among other benefits, the reduction of the fine and interest that existed on the amounts in open”, reports the owner.

Data from the National Committee of Secretaries of Finance (Comsefaz) indicate that, only in the second quarter of 2020, the beginning of the pandemic, the collection of ICMS (Tax on the Circulation of Goods and Services) in Brazilian states suffered an average deficit of 18% compared to the previous year, which resulted in the creation of programs such as the “Aordo Paulista”, for example.

The company, which was within the deadline of the Paulista Agreement, formalized the payment conditions and a new issue of ticket was requested. The system, in addition to not making this new issue, prevented the company from making a new application for installment, including within the accession period, contrary to the requirements set out in the Notice. All this, triggering feelings of impotence and frustration. After numerous attempts, all duly filed, the taxpayer decided to seek professional help and managed to be legally included in the Parcelamento Program ( Paulista Agreement.

According to Dr. Victor Volpe Nogueira de Lima, tax lawyer, partner of Nogueira Lima Law, many citizens do not resort to justice in cases like this, for fear of the bureaucracy involved, but also for the false impression that the effort will be in vain: “In these cases it is possible to file a Security Mandate that guarantees the liquid and certain right, which was violated by the Public Authority”, he explains.

The lawyer advises that, in cases like this, all the attendances are documented, either through numbers of protocols or through prints and emails exchanged with the involved body. And that, faced with the exhaustion of the possibilities for a solution, the person seeks a specialized lawyer, who will come with the necessary resources so that the citizen is not harmed.

In the case presented, once the good faith was found of the entrepreneur, it was recognized the right and certain liquid of it to be reinserted in the Paulista Agreement Program, with the right to reissue the slips and recognizing the violation of the right to effect the accession to that request formulated previously.

PL Connection opens accreditation for press and influencers

E-Commerce Update
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PL Connection opens accreditation for press and influencers

This Thursday (22), the PL Connection, the main event totally dedicated to the private label from Latin America, announces the opening of accreditation for journalists, press outlets and producers of content related to the private label and retail market. Registration can be carried out until September 5th in the exclusive links to influencer or press.

Promoted by Francal and Amicci, the meeting you hope to receive 3 Thousand visitors it will bring together the leading industry experts from September 17 to 19 at Expo Center Norte in Sao Paulo to explore new opportunities and discuss market challenges private label. Carrefour, Sugar Loaf Group, Cobasi, Petz, Lopes Supermarkets, Droga Raia, Sam´s Club, Tenda Atacado, among other relevant brands will be present at the fair.

This edition will feature 100 Exhibitors for presentation of its products and services, covering areas of food, beverages, personal hygiene, beauty, pet and other sectors that make up the ecosystem. Among the exhibiting brands are Confort Pet, Eco Fresh, EntreRios, Fritop, PDHB Group, Hikari, Ideal Cosmetics, Maua Institute of Technology, Maricota, Pharmaceutical Nuf, Rocha Alimentos, Viveo, among others (see the full list below).

Lectures & attractions

The program includes lectures, panel discussions and networking, providing a complete experience with various business opportunities. About 40 speakers will share their experiences and the main trends that are shaping the private label market, including Gabriela Morais, entrepreneur and creator of her own brand, “GAAB Wellness”; Ana Laura Tambasco, executive director of private labels of Carrefour and Sam’s Club; and Ana Maria Diniz, co-founder of PolvoLab.

In this edition, in addition to the PL Connection Arena, which will promote lectures and panels with industry experts, the event also brings news such as the launch of the Excellence in Private Brand Award 2024, a celebration that aims to recognize retailers, industries and service companies that played a key role in the development of exclusive products during the year 2023 and the first half of 2024. Another novelty will be the Trends and Innovation Hub, a space for the exhibition of finalist products of the award and products indicated by exhibitors, which may be innovative or launches.

To perform the accreditation you need to access the links to influencer or press.

Jury of the Excellence in Private Brand award

  • Alexandra Jakob, consultant, advisor of Conscious Social Capitalism Brazil
  • Caio Camargo, co-founder and presenter of VarejoCast
  • Celso Renato, vice president of trade and Trade MegaMidia Group
  • Eduardo Terra, managing partner of BTR Varese
  • Fernanda Dalben, marketing and trademarketing director at Dalben Supermarkets
  • Marcos Livato, consultant, founder of Axis Consultoria Empresarial
  • Marcos Luppe, professor at EACH/USP and FEA/USP
  • Mascos Escudeiro, advisor and professor at the FGV Retail Center of Excellence
  • Mauricio Morgado, Head of the Retail Center of Excellence at FGV
  • OlegarioAraujo UDO Co-founder and Intelligence Consultant 360
  • Ricardo Pastore, advisor and professor at ESPM Retail Center
  • Rodrigo Mariano, director of the Paulista Supermarket Association (APAS)
  • Sandra Tanaka, President of the Women of Retail Institute
  • Sandro Benelli, Naval Group Advisor
  • Sergio Noia, advisor, CEO & Founder of AION
  • Silvio Laban, Insper advisor and teacher
  • Virginia Vamonde, CEO of GS1 Brazil

Speakers and panelists

  • Gabriela Morais, entrepreneur and creator of her own brand, “GAAB Wellness”
  • Ana Maria Diniz, co-founder of PolvoLab
  • Ana Laura Tambasco, executive director of private labels at Carrefour and Sam’s Club
  • Domenico Tremaroli Filho, vertical retail director of Nielsen
  • Renato Camargo, vice president of customer experience at Pharmacies Pay Less
  • Rubens Batista, CEO of Martins Atacadista
  • Adriana Luiz Di Sessa, brand manager of Pharmacies Pay Less
  • Hugo Bethlem, advisor to companies and NGOs
  • Sandro Benelli, counselor
  • Marcelo Maia, advisor
  • Pedro Camargo, professor of consumer neuroscience at FGV
  • Kiko Binato, CEO of Avenida Supermarkets
  • Vera Bermudo, financial advisor and executive
  • Mauro Saccomani, executive superintendent director of Grupo Construbrasil
  • Claudio Conz, President of the Brazilian Marketing Foundation (FBM)
  • Jorge Herzog, advisor
  • Nicolau D’Ellia, LATAM purchasing manager
  • Marcelo Bicudo, CEO of Design Bridge

Exhibitors

Check the list on the website: https://plconnection.com.br/lista-de-expositores/

PL Connection 2024

Day: September 17 to 19, 2024

Timetable: from 10h to 20h in the first two days, on the third day, from 10h to 18h.

Location: Expo Center Norte (Blue Pavilion) 333 Rua Jose Bernardo Pinto (SP). The event takes place simultaneously with the Latam Retail Show, in Vila Guilherme, Sao Paulo.

More information at: https://plconnection.com.br/

Millennials and Generation X lead buyers in real estate auctions, according to Zuk

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Millennials and Generation X lead buyers in real estate auctions, according to Zuk

Zuk, a reference in real estate auction in Brazil, released a semi-annual survey on the profile of Brazilians adherents of this segment.The survey reveals that most customers, 67,8%, belong to generations Y (Millennials) and X, with ages ranging between 30 and 50 years; with 35% people from 41 to 50 years and 32,8% in the age group from 30 to 40 years. The youngest, generation Z, represent 9,4% from the public. 

Men are still the majority in the market: 78% versus 22% of women. Other interesting information includes the profession of the interviewees, who declare that they are mostly businessmen, lawyers, traders and engineers. The origin of those who buy is concentrated mainly in Sao Paulo, Rio de Janeiro, Minas Gerais, Goias, Parana, Santa Catarina and Bahia, but there are buyers in all states. 

The survey also reveals that 92.6% of clients are Physical Persons, while only 7.4% are Legal Persons.In addition, 54% of those interested in acquiring real estate are married or in stable union. These figures corroborate data released in 2023 by Brain Strategic Intelligence, which showed that 37% of the population plans to buy a property in the next two years. 

Strong presence on social networks 

Reference in the field for 40 years, the Zuk Portal is already consolidated in the area of judicial and extrajudicial auction, with real estate as the flagship. The company has national recognition and affordable prices, helping thousands of people to realize the desire of their own home or the dream business, offering around a thousand real estate opportunities every month.  

In addition to its online portal, which offers a wide variety of properties in different regions of Brazil, the company also stands out on social networks. With active profiles on Instagram, TikTok and other networks, to expand and maintain a closer contact with this audience.  

Inventory optimization with the use of AI: challenges and advantages

Lucas Rocha
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Inventory optimization with the use of AI: challenges and advantages

A recent global survey by IBM showed that 41% of Brazilian companies use some form of artificial intelligence in their daily lives. When we talk about inventory, it is used to establish the ideal amount of goods, controlling what and when to store and unlocking cash flow. After all, meeting what the market asks and keeping only the essentials in warehouses is a complex task, especially considering the variables of each business.

Challenges faced 

Modern consumers demand fast deliveries and customized products, requiring large retailers to have hundreds of SKUs in a highly volatile market. An organized warehouse requires the identification and classification of the most important items (ABC analysis), as well as understanding how to position the quantities and parameters of each item along the links of the product supply chainin this context, if the demand forecast is wrong or if the analytical tools are inadequate, the process becomes even more difficult. Many companies still use simple spreadsheets and can not handle large volume of data or algorithms needed for optimization, facing challenges such as seasonality, obsolescence, logistics and production.

AI as an ally & Benefits

1. Stock optimization

Among the main advantages of using AI is the optimization of inventory in order to improve the organization of warehouses and operate with lower inventory levels, freeing up space and reducing operational expenses related to storage and product management. Thus, internal processes become more agile and less prone to errors, which translates into savings in time and resources.

2. More accurate forecasts

AI provides accurate forecasts, with structured data often in real time, as it analyzes large volumes of sales information and trends, as well as discussions on social networks. This reduces the risk of excess or lack of goods, improves the replenishment process and enables rapid adaptability to market changes, thereby increasing customer satisfaction and ensuring that items are available when and where they are needed. In addition, an effective inventory organization provides detailed and up-to-date data, improving decision making. In this way, companies can make strategic adjustments at the right time, making their operations more efficient and better meeting the demands of their audience.

3. Unexpected demand and seasonality

Responding quickly and accurately to issues such as shortages and unexpected demand also becomes easier with the help of AI. It generates information that considers seasonality and favors the adjustment of inventory to meet sales peaks, which are driven by business dates at specific times of the year. This allows companies to prepare in advance, ensuring that products are available when customers need them most.

In summary, by using AI for inventory optimization, companies obtain a relevant competitive advantage.This favors them to operate with leaner warehouses, predict demand before large business dates, reduce costs, improve customer satisfaction and increase profitability.In today's dynamic business environment, adopting innovative solutions is indispensable to stand out against the competition.

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