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Inventory optimization with the use of AI: challenges and advantages

Lucas Rocha
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Inventory optimization with the use of AI: challenges and advantages

A recent global survey by IBM showed that 41% of Brazilian companies use some form of artificial intelligence in their daily lives. When we talk about inventory, it is used to establish the ideal amount of goods, controlling what and when to store and unlocking cash flow. After all, meeting what the market asks and keeping only the essentials in warehouses is a complex task, especially considering the variables of each business.

Challenges faced 

Modern consumers demand fast deliveries and customized products, requiring large retailers to have hundreds of SKUs in a highly volatile market. An organized warehouse requires the identification and classification of the most important items (ABC analysis), as well as understanding how to position the quantities and parameters of each item along the links of the product supply chainin this context, if the demand forecast is wrong or if the analytical tools are inadequate, the process becomes even more difficult. Many companies still use simple spreadsheets and can not handle large volume of data or algorithms needed for optimization, facing challenges such as seasonality, obsolescence, logistics and production.

AI as an ally & Benefits

1. Stock optimization

Among the main advantages of using AI is the optimization of inventory in order to improve the organization of warehouses and operate with lower inventory levels, freeing up space and reducing operational expenses related to storage and product management. Thus, internal processes become more agile and less prone to errors, which translates into savings in time and resources.

2. More accurate forecasts

AI provides accurate forecasts, with structured data often in real time, as it analyzes large volumes of sales information and trends, as well as discussions on social networks. This reduces the risk of excess or lack of goods, improves the replenishment process and enables rapid adaptability to market changes, thereby increasing customer satisfaction and ensuring that items are available when and where they are needed. In addition, an effective inventory organization provides detailed and up-to-date data, improving decision making. In this way, companies can make strategic adjustments at the right time, making their operations more efficient and better meeting the demands of their audience.

3. Unexpected demand and seasonality

Responding quickly and accurately to issues such as shortages and unexpected demand also becomes easier with the help of AI. It generates information that considers seasonality and favors the adjustment of inventory to meet sales peaks, which are driven by business dates at specific times of the year. This allows companies to prepare in advance, ensuring that products are available when customers need them most.

In summary, by using AI for inventory optimization, companies obtain a relevant competitive advantage.This favors them to operate with leaner warehouses, predict demand before large business dates, reduce costs, improve customer satisfaction and increase profitability.In today's dynamic business environment, adopting innovative solutions is indispensable to stand out against the competition.

EuEntrego launches smart lockers service for retail

E-Commerce Update
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EuEntrego launches smart lockers service for retail

A EuDelivery, one of the main urban logistics platforms in Brazil, announces the launch of its new smart lockers, an innovative retail-oriented solution, focusing on improving the end customer experience.The goal is to provide more convenience, security and flexibility to pick-ups e returns of products.

The service allows consumers to withdraw and return their products in a practical and agile way, without the need for face-to-face interaction or long waits pick-up store at strategic points it aims to facilitate the day to day of people, who will be able to choose the most convenient place and time to pick up or return their purchases.

CAPEX-free rental model for retail

The big advantage for retail is the business model capex-freei.e., EuEntrego offers the installation and maintenance of lockers without the need for initial investment by partner companies, providing an affordable solution for any business that wants to add value to its product delivery and return service.

Smart and safe lockers

EuEntrego lockers are equipped with state-of-the-art technology to ensure the security of all orders.Every time a product is deposited in the locker, the consumer receives a notification informing that his item is available for withdrawal. Similarly, when the item is collected, a new message is sent. The entire process is encrypted, ensuring that the information of users and orders is protected.

“With the launch of the smart locker service, we are not only providing more convenience to our audience, but also offering an efficient and cost-effective solution for retail, which will be able to operate without the need for initial investments”, says Vinicius Pessin, CEO and co-founder of EuEntrego.

ABcrypto joins CVM education committee to strengthen cryptoeconomics

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ABcrypto joins CVM education committee to strengthen cryptoeconomics

From this Tuesday, 27, the Brazilian Cryptoeconomics Association (ABcrypto) becomes part of the Education Advisory Committee of the Securities Commission (CVM). The Committee aims to promote and support educational projects that contribute to the improvement of financial education standards of the Brazilian population.  

Bernardo Srur, CEO of ABCripto, points out that the association's entry into the CVM committee is a milestone for the advancement of the sector, to promote financial education actions in the country.“Being part of the CVM Education Advisory Committee reiterates the representativeness of the association for cryptoeconomics in Brazil, and is another step towards having an increasingly modern, robust and organized sector, especially since we will be in relevant discussions alongside large entities that represent essential sectors of our economy”, he points out. 

ABcripto joins the permanent members of the Committee, composed of sectorial entities such as: ABRASCA (Brazilian Association of Open Companies), ANBIMA (Brazilian Association of Financial and Capital Markets Entities), ABVCAP (Brazilian Association of Private Equity and Venture Capital), ANCORD (National Association of Brokers and Distributors of Securities and Securities, Exchange and Markets), APIMEC Brazil (Association of Analysts and Investment Professionals of the Capital Market), B3 (Brazilian Investment Plan, Brazilian Investment Exchange and Planner Institute of Investments). 

“ABCripto's entry into the CVM Education Advisory Committee is another important step towards strengthening financial education actions involving digital literacy and cryptoeconomics. CVM has been seeking actions for more modernization of the securities market and advances in the digital economy, and the edition of this Deliberation reinforces this work”, highlights Nathalie Vidual, Superintendent of Guidance to Investors and Sustainable Finance of the Securities Commission (CVM). 

Partnership history  

In 2023, ABCripto and CVM signed a technical cooperation agreement focusing on the development of financial education, campaigns and educational materials for the population on new financial technologies, in particular decentralized finance (DeFi), as well as topics related to cryptoeconomics, blockchain and digital assets.As part of this agreement, a glossary of terms related to cryptocurrencies and digital assets was launched to expand access to knowledge about the digital economy, to help people in understanding technical terms, favoring dialogue between the different actors of this new ecosystem. 

Control Risks and Google announce partnership for cybersecurity training in Brazil

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Control Risks and Google announce partnership for cybersecurity training in Brazil

A Control RisksGlobal risk management consulting firm, with over 30 years of experience in Brazil, announced a partnership today (26th) to provide training sessions on account security for high-risk users in Brazil. The goal is to increase awareness and resilience against cyber threats. 

The program will focus on audiences frequently handling sensitive information and attractive targets for cybercriminals, such as government institutions, public and campaign officials, politicians, journalists, executives, and NGOs, especially in a context where the country experienced 60 billion attempted cyberattacks last year, according to data from FortiGuard Labs, a threat intelligence and analysis lab. 

The announcement was made at Google's São Paulo headquarters. On that occasion, the platform also presented the project for the renovation of the Instituto de Pesquisas Tecnológicas (IPT), which will house the new Engineering Center and will also feature the first space dedicated to assistive technologies in Latin America. 

During the event, Control Risks also presented the Enhanced Protection Program and Project Shield, two Google initiatives aimed at strengthening the online security of individuals and organizations.

Lucas Silva, Director of Control RisksHe highlighted the importance of the partnership: "Our goal is to provide training and support so that these more vulnerable groups can protect their accounts and information against cyberattacks. We believe in the importance of education and awareness as a path to strengthening digital security in Brazil."

During the event, Google's Director of Research and Partnerships for Latin America, Luciana Cordeiro, highlighted the importance of collaborations with companies to educate the ecosystem about the already available cybersecurity tools, and of course, the ongoing improvement of mechanisms. "Education is a method of democratizing these tools, especially for groups more vulnerable to virtual attacks," she emphasized.

In 2023, the X-Force saw attackers increasingly investing in operations to obtain user identities. with a 266% increase in information-stealing malwareTherefore, Silva explains that, in this initial phase, the project's focus is on the advanced protection program aimed at election campaigns. "Our goal is to provide election campaigns, state parties, and organizations with best practices and tools to protect their digital operations during and after the electoral period in Brazil."

Control Risks will be providing training courses on using security keys and training the most vulnerable groups to utilize the protection tools and resources provided by Google. "Currently, Brazil is the second country globally with the highest number of hacker attacks, and we believe in education and awareness, especially given the growing challenges in the cybersecurity landscape, as ways to change this situation," he said.

Altcoin appreciation gains strength and generates optimism in the crypto market.

Rodrigo Miranda
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Altcoin appreciation gains strength and generates optimism in the crypto market.

In the previous weeks, the virtual currency market has shown clear signs of improvement, particularly when considering altcoins, which are outperforming with a significant increase in value. The recent growth seen in coins secondary to Bitcoin reflects a surge in investor interest and confidence, motivated by a favorable global economic environment.

Last week, the financial market's highlight was the appreciation of altcoins, with several cryptocurrencies reaching record highs and surprising many investors. This scenario reflects market confidence, which is preparing for a period of appreciation, influenced not only by the return of liquidity but also by expectations of changes in international monetary policies, particularly in the United States.

Bitcoin's gains reached 101% in percentage terms. This surge in the leading cryptocurrency boosted the value of other altcoins. Cryptocurrencies like Ethereum (+61%) and Solana (+13.51%) also benefited from this movement. Conversely, ASI Alliance, an AI-focused company known as FET, experienced a surprising increase of +601%.

According to Rodrigo Miranda, one of the factors that could boost the cryptocurrency market, particularly Bitcoin, is a potential decrease in interest rates by the Federal Reserve (FED). The financial expert believes the prospect of the US central bank easing its monetary policy due to signs of economic slowdown is creating a favorable environment for assets like cryptocurrencies. Miranda also highlights that if the FED does indeed lower interest rates, this could increase liquidity in the market, bringing benefits to both Bitcoin and other cryptocurrencies.

However, it's important to highlight that, despite the promising outlook, the cryptocurrency market still presents considerable risks. Sharp price movements and the inherent volatility of this market require a deep understanding to avoid significant losses. Investors, especially those less experienced, need to be aware of the pitfalls and opportunities that emerge in this dynamic and complex environment.

For those who want to take advantage of this new cryptocurrency bull market, but still feel insecure or unprepared, the course Crypto Trader Immersion This course offers an excellent opportunity to acquire the necessary knowledge. Developed to empower both beginners and experienced investors, it provides the essential tools and strategies for safe and efficient operation in the cryptocurrency market. With technical lessons, graphical analysis, and intensive mindset preparation, students will learn to identify the best opportunities and avoid the most common pitfalls.

In this sense, Bitcoin University, UniBtc, is preparing four free and live classes between September 9th and 12th, covering topics from how to make consistent money in the crypto market to a complete plan for achieving financial freedom as a trader. The registration form for this immersion is on the website. Unfortunately, "unibtc.com.br" is just a website address. It doesn't contain text to translate. To translate something, I need the content of the website..

The new bull season for altcoins presents exciting opportunities, but also challenges. With the return of liquidity and a potential interest rate cut by the FED, the cryptocurrency market promises strong emotions in the coming months. Capitalizing on these opportunities requires not just interest, but also knowledge, and the course... Crypto Trader Immersion It could be the necessary differentiator for those who want to maximize their gains and minimize risks in this ever-evolving market.

IAB Brasil makes the largest edition of the digital advertising event AdTech & Branding, which will now have two days

E-Commerce Update
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IAB Brasil makes the largest edition of the digital advertising event AdTech & Branding, which will now have two days

It is less than a month before one of the most important events of digital advertising in Brazil. The IAB Brazil 'association that aims to promote the sustainable development of digital advertising (ODI has expanded the programming and, for the first time, AdTech & Branding 2024 will be two days long, on September 3 and 4, at Teatro Santander, in Sao Paulo. The meeting is an opportunity to exchange experiences with globally recognized professionals and explore the technologies that are transforming digital advertising formats. 

AdTech & Branding 2024 has as its main theme this year the reinforcement of its institutional campaign, launched in June this year “IAB is the home of digital advertising. It arrives more” AND will address issues such as training of professionals who work in digital advertising, ads in the era of streaming, digital advertising and privacy, as well as the challenges and possibilities that artificial intelligence brings to those who work in communication. 

The participation of IAB US CEO David Cohen, presenter Ana Hickmann and influencer Camila Coutinho are confirmed, as well as professionals from companies such as Netflix, Globo, Google, Microsoft, Samsung, Mercado Livre and Kantar Ibope Media, among others. The full schedule of the event can be checked here.

“This event has been consolidated over the years. Distributing the contents for two days, in addition to bringing a larger audience and better accommodate the market as a whole, shows the variety of topics that form the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this point of view brings to the table an immense range of possibilities in emerging topics such as DOOH, CTV, Retail Media, AI and Creator Economy”, says Cristiane Camargo, CEO of IAB Brazil.

Entries can be made here. IAB members are entitled to exclusive discounts by contacting eventos@iabbrasil.org.br.

Adtech will host CMOs meeting created by Cannes Lions and ANA 

Within the program of AdTech & Branding 2024, IAB Brazil will bring to the country, for the first time, one of the most important marketing events in the world. Created six years ago by Cannes Lions and ANA, an association of advertisers from the United States, the The Global CMO Growth Council it brings together the most relevant executives in the area to discuss trends, challenges and opportunities in the marketing sector. In this first edition in Brazil, about 40 professionals were invited to the meeting.The global leader of Cannes Lions, Fiorenza Plinio, and the executive vice president of ANA, Nick Primola, will come to Sao Paulo for the event.


The sponsors of AdTech & Branding 2024 are:

  • Master quota: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads and UOL
  • Gold: Adsmovil, Digital Banking, JCDecaux, Leonardi and Webedia
  • Bronze: Uber Advertising
  • Support: Bloomberg Linea, Doity, Eventials, Kantar Ibope Media and Offerwise


Press accreditation

Communication vehicles can already apply for accreditation for AdTech & Branding 2024 by email accreditation@ovocom.com.br. It is necessary to send name, surname, company, position, area of interest and contact telephone.

Bagy and Amazon announce native integration to boost e-commerce for small and medium retailers

E-Commerce Update
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Bagy and Amazon announce native integration to boost e-commerce for small and medium retailers

Bagy, the LWSA virtual store platform, a digital solutions ecosystem, has just announced a native integration with Amazon.The goal is to expand the reach and boost sales of Small and Micro Enterprises (SMEs) online using the site. The integration of the Bagy platform with Amazon will allow retailers the chance to expand their sales with qualified traffic and greater visibility.The partnership enables Bagy to expand the base of entrepreneurs on the platform and attract new partners.

“We know that 50% of sales of all national e-commerce occur in marketplaces. In partnerships like this with Amazon, at Bagy, our expectation, in addition to boosting sales of our store base, is also to attract new online entrepreneurs to use the solutions of our platform”, says Pedro Rabelo, general director of Bagy.

In the second quarter of this year, GMV transited through the LWSA ecosystem, that is, GMV Owned Stores and GMV transacted in marketplaces, ERP operations and marketplace integrators reached R$ 16.9 billion in 2Q24, volume 22.5% higher than 2Q23. These growths, higher than the market average, are the result of numerous integrations with tools so that retailers can accelerate their sales in their e-commerce and marketplaces. 

Bagy enables entrepreneurs to create and manage their own sales websites by integrating with digital channels like WhatsApp and Instagram, as well as supporting live commerce.In addition, it offers a range of complementary solutions from the LWSA ecosystem, including the Vindi payment system, Best Shipping logistics and freight services, and the management and ERP provided by Bling.

“Our integrations include connections with other large marketplaces, allowing the virtual stores of our retailers to provide an increasingly complete and satisfactory shopping experience for their customers. With these initiatives, retailers carry out all their operations on the Bagy platform, regardless of which marketplace the sale is made, making their operation more efficient”, highlights Rabelo.

Impact of the digital economy over the past year

The integrations made by Bagy continue to meet a demand from the sector itself, which has part of the sales concentrated in these marketplaces and, in addition, online sales have been growing in the country. Only in the first quarter of this year, sales increased by 9.7% compared to 2023 and reached R$44.2 billion, according to the Brazilian Electronic Commerce Association (ABComm).

The numbers highlight the importance of ensuring a competitive edge, especially for small and medium-sized digital retailers.The inclusion of marketplace functionality in platforms is a key part of the business strategy of LWSA, which has the e-commerce segment as the fastest growing in the company”, concludes Rabelo.

The Influence of Social Media on Company Marketing Strategies

E-Commerce Update
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The Influence of Social Media on Company Marketing Strategies

Have you ever stopped to think about how social media can influence companies' marketing strategies? In Brazil, where these platforms dominate internet users' attention, this is even more critical. According to... data da Semrushdigital marketing platform specializing in online visibility Of the top 10 most visited websites by Brazilians in June, 4 are social media platforms. In second place is YouTube, with 3.24 billion monthly visits; in fifth place, Instagram (576M); in sixth, WhatsApp (560M); and in eighth, Facebook (428M).It is important to note that these figures refer only to website visits and do not include access through applications.

Second Erich CasagrandeMarketing Leader, Brazil This involvement in social media is changing SEO strategy, as well. of companies. The acronym, which stands for Search Engine Optimization, is basically the set of techniques aimed at optimizing a website so that it appears in the top search results of platforms like Google or Bing. “In the past, SEO was seen as something that could run on its own, focused primarily on keywords. Now, with this new scenario, a greater connection with the brand and its content is necessary, aligning the concepts across all pages where the company is present, so that there is harmony between traffic generation and marketing plans,” he explains.

Content sharing on Instagram, TikTok, YouTube, X (Twitter), or Facebook is a crucial part of website optimization strategy. This is because these platforms act as a springboard for building a brand's image, as companies and websites with greater authority achieve better results, both in user perception and search engine rankings. "This reputation is built in various ways, whether through high-quality backlinks from other pages, or through the brand's strong connection with its engaged social media audience. Furthermore, when content is shared by influencers, there's a greater chance of it being seen by more people, increasing the company's relevance," says Casagrande. 

Social media traffic is also showing a growing impact on search rankings."While social traffic isn't a direct ranking factor, it can increase site engagement, reduce bounce rate, and increase time on site. These user signals are interpreted by search algorithms as indicators of quality and relevance," observes Casagrande. TikTok and Instagram, for example, with their short-form, viral content format, have the power to quickly drive a large volume of traffic. Popular videos can generate a wave of visits, increasing visibility and potentially ranking in search results."

Ultimately, an integrated social media and SEO strategy is essential for digital success. "By creating content that is shareable and engaging, companies can increase their brand presence and market relevance," concludes Casagrande.

Havan and Luciano Hang win unprecedented court victory against online scams

E-Commerce Update
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Havan and Luciano Hang win unprecedented court victory against online scams

Havan and businessman Luciano Hang had an important victory in the Santa Catarina Justice against online scams.In an unprecedented decision, the court ordered Meta Platforms, responsible for Instagram, to block all fraudulent paid ads that use the name, image and brand of Havan and Luciano Hang, especially those using artificial intelligence, also known as Deep Fake. The social network has 48 hours to comply with the order.

This decision is a milestone in protecting the rights of the retailer and the entrepreneur, who have long been harmed by digital scams.The judge of the case compared the situation with a television station broadcasting a false advertisement, where someone advertises a product of Havan without any proof of legal authorization.

Havan owner Luciano Hang celebrates the sentence. “We have fought, day after day, against these internet criminals.But unfortunately we end up wiping ice.This victory will not only protect my image and Havan, but also our customers, preventing them from being deceived by online scams and avoiding the financial losses”. 

The lawyer of Havan, Murilo Varasquim, of Leal & Varasquim Advogados, pointed out that, with this decision, Facebook and Instagram will no longer be able to display paid ads involving Havan and Luciano Hang, unless they are officially authorized by the company.If Meta does not comply with the determination, the fine may reach R$ 20 million.

Cash Back in Advantage Club is able to reduce default in companies, says expert

E-Commerce Update
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Cash Back in Advantage Club is able to reduce default in companies, says expert

Brazilian defaults are an endless debate. According to Serasa, today in the country there are 72.04 million Brazilians who do not pay the bills within the maturity period. And delays are in several areas, from school fees, through health plans to basic consumption, such as water, electricity, gas, associations of football clubs and Class Entities.

For brands, default, coupled with possible failures in marketing and communication strategies, can trigger not only financial losses, but also reputation and customer relationships.

In this context, many companies are turning to benefit clubs to mitigate these problems. Such programs offer exclusive benefits to customers, ranging from discounts to cashbacks, adding value to the product.

The Brazilian Bar Association (OAB-BA) is a great example.The entity invests in a benefits program in partnership with Alloyal, a loyalty tech mining company, which offers a customizable tool for customers.

By offering benefits to associate lawyers, such as the possibility of paying the annual membership fee using cashbacks obtained from purchases, OAB-BA strengthened the bond with its members and reduced default.

Because local authorities involve paying an annual fee, OAB-BA took advantage of the benefits of its loyalty program and created the possibility of paying the fee through cashbacks obtained from purchases with discount coupons from the application.

The agile implementation resulted in a quick return in terms of cashback, demonstrated the effectiveness of the program for lawyers and for this, the “boca a boca” was fundamental.

“The benefits club associated with a monthly fee contributes to the reduction of default for two reasons: the cashback can be used to pay off the monthly fee itself, or else, when realizing the added value, the customer becomes more faithful and punctual in payments. In the case of OAB-BA there were cases in which customers even paid their annuities with the cashback received through the”, said Aluisio Cirino, CEO of Alloyal.

The motto is not to let the customer give up

The global trend points to an increase in investment in customer loyalty and retention programs. Companies from various sectors are recognizing the importance of building lasting relationships with their consumers, investing in technologies and strategies aimed at loyalty.

In the era of connection and customer experience, brands not only want to sell products, but retain customers on a complete, personalized journey to attract and retain customers.

According to the Global Customer Loyalty Report 2024 from Antavo, a recognized international loyalty program company, companies are increasingly interested in increasing their investments in customer retention compared to acquisition.

According to Gartner projections, it is estimated that one in three companies that do not yet have a loyalty program will implement one by 2027.In addition, Antavo reports that 9 in 10 companies with existing programs plan to reformulate them in the next three years.

Forrester research highlights that 59% of global B2C marketing decision makers planned to increase their spending on loyalty technologies by 2023.

“The fact is that we are in the era of connection. Brands no longer sell only a product, but also an experience. Within this, being present at the important moments of your customer is essential for him to become loyal to your brand. These savings are tangible, and loyalty programs also offer cashbacks, which are perceived by customers as” benefits, Cirino says.

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