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Control Risks and Google announce partnership for cybersecurity training in Brazil

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Control Risks and Google announce partnership for cybersecurity training in Brazil

A Control RisksGlobal risk management consulting firm, with over 30 years of experience in Brazil, announced a partnership today (26th) to provide training sessions on account security for high-risk users in Brazil. The goal is to increase awareness and resilience against cyber threats. 

The program will focus on audiences frequently handling sensitive information and attractive targets for cybercriminals, such as government institutions, public and campaign officials, politicians, journalists, executives, and NGOs, especially in a context where the country experienced 60 billion attempted cyberattacks last year, according to data from FortiGuard Labs, a threat intelligence and analysis lab. 

The announcement was made at Google's São Paulo headquarters. On that occasion, the platform also presented the project for the renovation of the Instituto de Pesquisas Tecnológicas (IPT), which will house the new Engineering Center and will also feature the first space dedicated to assistive technologies in Latin America. 

During the event, Control Risks also presented the Enhanced Protection Program and Project Shield, two Google initiatives aimed at strengthening the online security of individuals and organizations.

Lucas Silva, Director of Control RisksHe highlighted the importance of the partnership: "Our goal is to provide training and support so that these more vulnerable groups can protect their accounts and information against cyberattacks. We believe in the importance of education and awareness as a path to strengthening digital security in Brazil."

During the event, Google's Director of Research and Partnerships for Latin America, Luciana Cordeiro, highlighted the importance of collaborations with companies to educate the ecosystem about the already available cybersecurity tools, and of course, the ongoing improvement of mechanisms. "Education is a method of democratizing these tools, especially for groups more vulnerable to virtual attacks," she emphasized.

In 2023, the X-Force saw attackers increasingly investing in operations to obtain user identities. with a 266% increase in information-stealing malwareTherefore, Silva explains that, in this initial phase, the project's focus is on the advanced protection program aimed at election campaigns. "Our goal is to provide election campaigns, state parties, and organizations with best practices and tools to protect their digital operations during and after the electoral period in Brazil."

Control Risks will be providing training courses on using security keys and training the most vulnerable groups to utilize the protection tools and resources provided by Google. "Currently, Brazil is the second country globally with the highest number of hacker attacks, and we believe in education and awareness, especially given the growing challenges in the cybersecurity landscape, as ways to change this situation," he said.

Altcoin appreciation gains strength and generates optimism in the crypto market.

Rodrigo Miranda
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Altcoin appreciation gains strength and generates optimism in the crypto market.

In the previous weeks, the virtual currency market has shown clear signs of improvement, particularly when considering altcoins, which are outperforming with a significant increase in value. The recent growth seen in coins secondary to Bitcoin reflects a surge in investor interest and confidence, motivated by a favorable global economic environment.

Last week, the financial market's highlight was the appreciation of altcoins, with several cryptocurrencies reaching record highs and surprising many investors. This scenario reflects market confidence, which is preparing for a period of appreciation, influenced not only by the return of liquidity but also by expectations of changes in international monetary policies, particularly in the United States.

Bitcoin's gains reached 101% in percentage terms. This surge in the leading cryptocurrency boosted the value of other altcoins. Cryptocurrencies like Ethereum (+61%) and Solana (+13.51%) also benefited from this movement. Conversely, ASI Alliance, an AI-focused company known as FET, experienced a surprising increase of +601%.

According to Rodrigo Miranda, one of the factors that could boost the cryptocurrency market, particularly Bitcoin, is a potential decrease in interest rates by the Federal Reserve (FED). The financial expert believes the prospect of the US central bank easing its monetary policy due to signs of economic slowdown is creating a favorable environment for assets like cryptocurrencies. Miranda also highlights that if the FED does indeed lower interest rates, this could increase liquidity in the market, bringing benefits to both Bitcoin and other cryptocurrencies.

However, it's important to highlight that, despite the promising outlook, the cryptocurrency market still presents considerable risks. Sharp price movements and the inherent volatility of this market require a deep understanding to avoid significant losses. Investors, especially those less experienced, need to be aware of the pitfalls and opportunities that emerge in this dynamic and complex environment.

For those who want to take advantage of this new cryptocurrency bull market, but still feel insecure or unprepared, the course Crypto Trader Immersion This course offers an excellent opportunity to acquire the necessary knowledge. Developed to empower both beginners and experienced investors, it provides the essential tools and strategies for safe and efficient operation in the cryptocurrency market. With technical lessons, graphical analysis, and intensive mindset preparation, students will learn to identify the best opportunities and avoid the most common pitfalls.

In this sense, Bitcoin University, UniBtc, is preparing four free and live classes between September 9th and 12th, covering topics from how to make consistent money in the crypto market to a complete plan for achieving financial freedom as a trader. The registration form for this immersion is on the website. Unfortunately, "unibtc.com.br" is just a website address. It doesn't contain text to translate. To translate something, I need the content of the website..

The new bull season for altcoins presents exciting opportunities, but also challenges. With the return of liquidity and a potential interest rate cut by the FED, the cryptocurrency market promises strong emotions in the coming months. Capitalizing on these opportunities requires not just interest, but also knowledge, and the course... Crypto Trader Immersion It could be the necessary differentiator for those who want to maximize their gains and minimize risks in this ever-evolving market.

IAB Brasil makes the largest edition of the digital advertising event AdTech & Branding, which will now have two days

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IAB Brasil faz a maior edição do evento de publicidade digital AdTech & Branding, que agora terá dois dias

It is less than a month before one of the most important events of digital advertising in Brazil. The IAB Brazil 'association that aims to promote the sustainable development of digital advertising (ODI has expanded the programming and, for the first time, AdTech & Branding 2024 will be two days long, on September 3 and 4, at Teatro Santander, in Sao Paulo. The meeting is an opportunity to exchange experiences with globally recognized professionals and explore the technologies that are transforming digital advertising formats. 

AdTech & Branding 2024 has as its main theme this year the reinforcement of its institutional campaign, launched in June this year “IAB is the home of digital advertising. It arrives more” AND will address issues such as training of professionals who work in digital advertising, ads in the era of streaming, digital advertising and privacy, as well as the challenges and possibilities that artificial intelligence brings to those who work in communication. 

The participation of IAB US CEO David Cohen, presenter Ana Hickmann and influencer Camila Coutinho are confirmed, as well as professionals from companies such as Netflix, Globo, Google, Microsoft, Samsung, Mercado Livre and Kantar Ibope Media, among others. The full schedule of the event can be checked here.

“This event has been consolidated over the years. Distributing the contents for two days, in addition to bringing a larger audience and better accommodate the market as a whole, shows the variety of topics that form the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this point of view brings to the table an immense range of possibilities in emerging topics such as DOOH, CTV, Retail Media, AI and Creator Economy”, says Cristiane Camargo, CEO of IAB Brazil.

Entries can be made here. IAB members are entitled to exclusive discounts by contacting eventos@iabbrasil.org.br.

Adtech will host CMOs meeting created by Cannes Lions and ANA 

Within the program of AdTech & Branding 2024, IAB Brazil will bring to the country, for the first time, one of the most important marketing events in the world. Created six years ago by Cannes Lions and ANA, an association of advertisers from the United States, the The Global CMO Growth Council it brings together the most relevant executives in the area to discuss trends, challenges and opportunities in the marketing sector. In this first edition in Brazil, about 40 professionals were invited to the meeting.The global leader of Cannes Lions, Fiorenza Plinio, and the executive vice president of ANA, Nick Primola, will come to Sao Paulo for the event.


The sponsors of AdTech & Branding 2024 are:

  • Master quota: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads and UOL
  • Gold: Adsmovil, Digital Banking, JCDecaux, Leonardi and Webedia
  • Bronze: Uber Advertising
  • Support: Bloomberg Linea, Doity, Eventials, Kantar Ibope Media and Offerwise


Press accreditation

Communication vehicles can already apply for accreditation for AdTech & Branding 2024 by email accreditation@ovocom.com.br. It is necessary to send name, surname, company, position, area of interest and contact telephone.

Bagy e Amazon anunciam integração nativa para impulsionar e-commerce de pequenos e médios lojistas

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Bagy e Amazon anunciam integração nativa para impulsionar e-commerce de pequenos e médios lojistas

A Bagy, plataforma de lojas virtuais da LWSA, ecossistema de soluções digitais, acaba de anunciar uma integração nativa com a Amazon. O objetivo é ampliar o alcance e potencializar as vendas das Pequenas e Microempresas (PMEs) online que utilizam o site. A integração da plataforma Bagy com a Amazon permitirá aos lojistas a chance de expandir suas vendas com tráfego qualificado e maior visibilidade. A parceria possibilita à Bagy ampliar a base de empreendedores na plataforma e atrair novos parceiros.

“Sabemos que 50% das vendas de todo e-commerce nacional ocorrem nos marketplaces. Em parcerias como essa com a Amazon, na Bagy, nossa expectativa, além de impulsionar as vendas da nossa base de lojistas, é também atrair novos empreendedores online a utilizarem as soluções da nossa plataforma”, afirma Pedro Rabelo, diretor geral da Bagy.

No segundo trimestre deste ano,  o GMV transitado pelo ecossistema da LWSA, ou seja, o GMV de Lojas Próprias e o GMV transacionado em marketplaces, nas operações de ERP e integradores de marketplace atingiu R$ 16,9 bilhões no 2T24, volume 22,5% superior ao 2T23. Esses crescimentos, superiores à média do mercado, são frutos de inúmeras integrações com ferramentas para que os lojistas  possam acelerar suas vendas em seus e-commerces e nos marketplaces. 

A Bagy permite que empreendedores criem e gerenciem seus próprios sites de vendas, integrando-se a canais digitais como WhatsApp e Instagram, além de suportar live commerce. Além disso, oferece uma gama de soluções complementares do ecossistema LWSA, incluindo o sistema de pagamentos Vindi, os serviços de logística e fretes do Melhor Envio, e a gestão e ERP fornecidos pelo Bling.

“Nossas integrações incluem conexões com outros grandes marketplaces, permitindo que as lojas virtuais dos nossos lojistas proporcionem uma experiência de compra cada vez mais completa e satisfatória para seus clientes. Com essas iniciativas, os lojistas realizam todas suas operações na plataforma Bagy, independentemente de qual marketplace a venda é realizada, tornando sua operação mais eficiente”, destaca Rabelo.

Impacto da economia digital no último ano

As integrações feitas pela Bagy seguem para atender a uma demanda do próprio setor, que tem parte das vendas concentradas nesses marketplaces e, além disso, as vendas online vêm crescendo no país. Apenas no primeiro trimestre deste ano, as vendas tiveram incremento de 9,7% em relação a 2023 e alcançaram R$44,2 bilhões, segundo a Associação Brasileira de Comércio Eletrônico (ABComm).

“Os números destacam a importância de garantir um diferencial competitivo, especialmente para pequenos e médios varejistas digitais. A inclusão da funcionalidade de marketplace nas plataformas é uma parte fundamental da estratégia de negócios da LWSA, que tem o segmento de e-commerce como o que mais cresce na empresa”, conclui Rabelo.

The Influence of Social Media on Company Marketing Strategies

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The Influence of Social Media on Company Marketing Strategies

Have you ever stopped to think about how social media can influence companies' marketing strategies? In Brazil, where these platforms dominate internet users' attention, this is even more critical. According to... data da Semrushdigital marketing platform specializing in online visibility Of the top 10 most visited websites by Brazilians in June, 4 are social media platforms. In second place is YouTube, with 3.24 billion monthly visits; in fifth place, Instagram (576M); in sixth, WhatsApp (560M); and in eighth, Facebook (428M).It is important to note that these figures refer only to website visits and do not include access through applications.

Second Erich CasagrandeMarketing Leader, Brazil This involvement in social media is changing SEO strategy, as well. of companies. The acronym, which stands for Search Engine Optimization, is basically the set of techniques aimed at optimizing a website so that it appears in the top search results of platforms like Google or Bing. “In the past, SEO was seen as something that could run on its own, focused primarily on keywords. Now, with this new scenario, a greater connection with the brand and its content is necessary, aligning the concepts across all pages where the company is present, so that there is harmony between traffic generation and marketing plans,” he explains.

Content sharing on Instagram, TikTok, YouTube, X (Twitter), or Facebook is a crucial part of website optimization strategy. This is because these platforms act as a springboard for building a brand's image, as companies and websites with greater authority achieve better results, both in user perception and search engine rankings. "This reputation is built in various ways, whether through high-quality backlinks from other pages, or through the brand's strong connection with its engaged social media audience. Furthermore, when content is shared by influencers, there's a greater chance of it being seen by more people, increasing the company's relevance," says Casagrande. 

Social media traffic is also showing a growing impact on search rankings."While social traffic isn't a direct ranking factor, it can increase site engagement, reduce bounce rate, and increase time on site. These user signals are interpreted by search algorithms as indicators of quality and relevance," observes Casagrande. TikTok and Instagram, for example, with their short-form, viral content format, have the power to quickly drive a large volume of traffic. Popular videos can generate a wave of visits, increasing visibility and potentially ranking in search results."

Ultimately, an integrated social media and SEO strategy is essential for digital success. "By creating content that is shareable and engaging, companies can increase their brand presence and market relevance," concludes Casagrande.

Havan and Luciano Hang win unprecedented court victory against online scams

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Havan and Luciano Hang win unprecedented court victory against online scams

A Havan e o empresário Luciano Hang tiveram uma importante vitória na Justiça de Santa Catarina contra os golpes online. Em uma decisão inédita, a Justiça determinou que a Meta Platforms, responsável pelo Instagram, bloqueie todos os anúncios pagos fraudulentos que utilizem o nome, imagem e marca da Havan e de Luciano Hang, especialmente aqueles que utilizam a inteligência artificial, conhecida também como Deep Fake. A rede social tem 48 horas para cumprir a ordem.

Essa decisão é um marco na proteção dos direitos da varejista e do empresário, que há muito tempo vêm sendo prejudicados por golpes digitais. A juíza do caso comparou a situação com uma emissora de televisão veiculando uma propaganda falsa, onde alguém anuncia um produto da Havan sem qualquer comprovação de autorização legal.

O dono da Havan, Luciano Hang, comemora a sentença. “Temos lutado, dia após dia, contra esses criminosos da internet. Mas, infelizmente, acabamos enxugando gelo. Essa vitória não apenas protegerá a minha imagem e da Havan, mas também dos nossos clientes, prevenindo que sejam enganados pelos golpes online e evitando os prejuízos financeiros”. 

O advogado da Havan, Murilo Varasquim, da Leal & Varasquim Advogados, destacou que, com essa decisão, o Facebook e o Instagram não poderão mais exibir anúncios pagos envolvendo a Havan e Luciano Hang, a menos que sejam oficialmente autorizados pela empresa. Caso a Meta não cumpra a determinação, a multa poderá alcançar R$ 20 milhões.

Cash Back in Advantage Club is able to reduce default in companies, says expert

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Cash Back in Advantage Club is able to reduce default in companies, says expert

Brazilian defaults are an endless debate. According to Serasa, today in the country there are 72.04 million Brazilians who do not pay the bills within the maturity period. And delays are in several areas, from school fees, through health plans to basic consumption, such as water, electricity, gas, associations of football clubs and Class Entities.

For brands, default, coupled with possible failures in marketing and communication strategies, can trigger not only financial losses, but also reputation and customer relationships.

In this context, many companies are turning to benefit clubs to mitigate these problems. Such programs offer exclusive benefits to customers, ranging from discounts to cashbacks, adding value to the product.

The Brazilian Bar Association (OAB-BA) is a great example.The entity invests in a benefits program in partnership with Alloyal, a loyalty tech mining company, which offers a customizable tool for customers.

By offering benefits to associate lawyers, such as the possibility of paying the annual membership fee using cashbacks obtained from purchases, OAB-BA strengthened the bond with its members and reduced default.

Because local authorities involve paying an annual fee, OAB-BA took advantage of the benefits of its loyalty program and created the possibility of paying the fee through cashbacks obtained from purchases with discount coupons from the application.

The agile implementation resulted in a quick return in terms of cashback, demonstrated the effectiveness of the program for lawyers and for this, the “boca a boca” was fundamental.

“The benefits club associated with a monthly fee contributes to the reduction of default for two reasons: the cashback can be used to pay off the monthly fee itself, or else, when realizing the added value, the customer becomes more faithful and punctual in payments. In the case of OAB-BA there were cases in which customers even paid their annuities with the cashback received through the”, said Aluisio Cirino, CEO of Alloyal.

The motto is not to let the customer give up

The global trend points to an increase in investment in customer loyalty and retention programs. Companies from various sectors are recognizing the importance of building lasting relationships with their consumers, investing in technologies and strategies aimed at loyalty.

In the era of connection and customer experience, brands not only want to sell products, but retain customers on a complete, personalized journey to attract and retain customers.

According to the Global Customer Loyalty Report 2024 from Antavo, a recognized international loyalty program company, companies are increasingly interested in increasing their investments in customer retention compared to acquisition.

According to Gartner projections, it is estimated that one in three companies that do not yet have a loyalty program will implement one by 2027.In addition, Antavo reports that 9 in 10 companies with existing programs plan to reformulate them in the next three years.

Forrester research highlights that 59% of global B2C marketing decision makers planned to increase their spending on loyalty technologies by 2023.

“The fact is that we are in the era of connection. Brands no longer sell only a product, but also an experience. Within this, being present at the important moments of your customer is essential for him to become loyal to your brand. These savings are tangible, and loyalty programs also offer cashbacks, which are perceived by customers as” benefits, Cirino says.

Pesquisa da Tenable revela que apenas 3% das vulnerabilidades representam risco significativo à segurança cibernética

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Pesquisa da Tenable revela que apenas 3% das vulnerabilidades representam risco significativo à segurança cibernética

A Tenable®, empresa de gerenciamento de exposição, lançou o relatório “The Critical Few: How to Expose and Close the Threats that Matter” que identifica os principais pontos de exposição dentro das organizações e mostra como mitigar potenciais ameaças cibernéticas que podem colocar em risco as operações dos negócios.

Nas últimas duas décadas, a Tenable coletou e analisou aproximadamente 50 trilhões de pontos de dados relacionados a mais de 240 mil vulnerabilidades. A partir desse extenso banco de dados, a empresa desenvolveu uma metodologia que aponta que desse total apenas 3% frequentemente resultam em riscos de exposição significativos.

Com equipes de segurança cibernética sobrecarregadas por grandes quantidades de dados fragmentados de inteligência sobre ameaças e vulnerabilidades, a Tenable realizou este estudo para ajudar essas equipes a mudarem para uma estratégia de defesa proativa, com foco na eliminação das ameaças mais perigosas.

O estudo calculou o modelo Vulnerability Priority Rating (VPR), que a Tenable desenvolveu para refletir o cenário de ameaças atual. Os valores de VPR variam de 0,1 a 10, com valores mais altos indicando uma maior probabilidade de exploração. Conforme tabela abaixo.

Categoria VPRAlcance VPR
Crítico9,0 a 10
Alto7,0 a 8,9
Médio4,0 a 6,9
Baixo0,1 a 3,9

Vulnerabilidades com VPR acima de 9,0 provavelmente serão exploradas se expostas, tornando-as alvos de alta prioridade. Em contraste, aquelas com VPRs entre 7,0 e 8,9 apresentam um risco moderado, enquanto categorias média e baixa (0,1 a 6,9) têm menos probabilidade de serem exploradas.

DateCríticoAltoMédioBaixo% Alta & Crítica
02/06/2024853,006.627,0094.170,00138.272,003,10%

Por exemplo, em 2 de junho de 2024, o estudo analisou quase 240 mil vulnerabilidades e descobriu que apenas 3,1% delas — menos de 7.500 — foram classificadas como Críticas ou Altas.

“Sem um contexto, cada vulnerabilidade, patch e atualização se torna uma prioridade, tornando quase impossível manter todos os sistemas atualizados.” disse Arthur Capella, Country Manager, Tenable Brasil. “É essencial implementar o gerenciamento de exposição para priorizar o que realmente representa um risco para o negócio de forma clara. Todos os stakeholders devem entender esses riscos e se concentrar em prevenir ativamente aqueles que podem levar à exploração,” acrescentou.

O relatório completo, “The Critical Few: How to Expose and Close the Threats that Matter”, está disponível here.

Family offices emerge as the best alternative to make investments

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Family offices emerge as the best alternative to make investments

For those who are thinking about investing, understanding how different types of financial institutions can help achieve their goals is crucial. Banks, brokerage firms and family offices operate in different ways, impacting investments in various ways.

Recent changes in the market

In 2020, in the American market, fee-based remuneration represented 66% of payment models, while fee-based remuneration was 27%, and compensation for advice (hour, rate, punctual, etc.) totaled 6%. Already in 2023, fee-based remuneration rose to 83%, while commissioned remuneration fell to 8% and compensation for advice remained at 8%. This change reflects a clear preference for models that are more aligned with the interests of investors.

It is important to note that this trend is also beginning to stand out in Brazil, which reached a total of R$ 5.7 trillion in investments in the year 2023, indicating a move towards more transparent models that promote better compliance with customer desires in the long term.

Traditional banks offer their own products and their remuneration is based on commissions, which can generate conflicts of interest when prioritizing more profitable products for the institution.Brokers and Autonomous Investment Agents (AAIs) also operate based on fees and commissions, maintaining similar conflicts.Family offices, on the other hand, adopt a personalized approach with remuneration based on fixed rates (fee-based), eliminating conflicts of interest and aligning their services to the objectives and risk profile of customers.

The importance of the right choice

Daniel Mazza, financial planning expert and founding partner of MZM Wealth, points out that it is crucial that investors understand the differences between financial advisory models to make informed decisions.“Conflicts of interest in traditional models can negatively impact results, highlighting the importance of seeking transparent and objective alternatives”, he says.

Mazza also points out that family offices offer services beyond traditional investments, such as succession planning and legal and tax advice, which can be a significant differentiator for high-income families.

Understanding the options available

For investors, it is essential to understand the different financial advisory models available. Banks focus on own and commissioned products, brokers and AAIs offer open-shelf products with commissions, while independent consultancies use platforms focused on investments with a fixed-rate model, eliminating conflicts of interest. Choosing the right model can be decisive for long-term financial success.

When evaluating investment options, it is essential to consider not only the potential return, but also the remuneration models and possible conflicts of interest. Family offices, with their personalized approach and aligned with the interests of investors, emerge as a promising alternative, especially for those seeking a more comprehensive and transparent service.

Como a IA está redefinindo a estratégia de dados corporativa

Luciano Silveira
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Como a IA está redefinindo a estratégia de dados corporativa

Segundo o relatório DE-CIX Annual Report 2023, mais de 3.100 redes conectadas fizeram circular em torno de 59 exabytes de dados, número que representa um aumento de 43% em comparação com o ano anterior.

Nesse cenário em que o volume de dados gerados é colossal, as empresas se mostram cientes da necessidade de planejar suas estratégias de forma mais orientada por dados. A jornada de dados nas empresas não é mais uma opção, mas uma necessidade – e a Inteligência Artificial surge como elemento capaz de redefinir cada etapa e proporcionar vantagens competitivas.

As fases vão desde a coleta, armazenamento, preparação, análise e visualização à tomada de decisão. A IA tem um impacto em todas. Além de facilitar e aprimorar os processos que antes eram complexos e demorados, é capaz de filtrar e categorizar grandes volumes de dados, identificando aqueles que são realmente relevantes para os objetivos estratégicos da empresa. Essa triagem inicial ajuda a focar em informações que podem gerar insights valiosos, eliminando ruídos e dados irrelevantes.

No armazenamento, a IA otimiza o uso de sistemas de big data, o que faz com que os dados sejam armazenados de maneira eficiente e acessível. A utilização de algoritmos inteligentes pode reduzir custos operacionais e melhorar a gestão dos bancos de dados, tornando o armazenamento não apenas mais econômico, mas também mais eficaz em termos de recuperação e utilização dos dados.

A preparação de dados, o que inclui limpeza e transformação, é uma das tarefas mais morosas e críticas da tarefa e a IA pode ajudar com isso, já que ela pode automatizar processos repetitivos, detectar anomalias e efetuar padronizações, o que gera uma redução de prazos, aumento na eficiência e na precisão, já que diminui a possibilidade de erro humano.

A análise de dados é onde a IA realmente brilha. Com técnicas avançadas de machine learning, as empresas podem extrair insights e realizar análises preditivas baseadas em dados históricos. Essas capacidades permitem prever tendências, comportamentos e resultados com um grau de precisão que seria impossível de alcançar manualmente. A IA facilita a descoberta de padrões ocultos e correlações dentro dos dados.

Na tomada de decisão, sistemas de suporte baseados em IA fornecem recomendações em tempo real. Ao integrar a ferramenta nos processos de negócios, as empresas podem responder rapidamente a mudanças de mercado, ajustar suas estratégias e melhorar a eficácia geral de suas operações.

Os benefícios da IA são inegáveis, no entanto há desafios a serem considerados. Questões éticas e de privacidade surgem com o uso de dados pessoais e sensíveis, exigindo uma conformidade rigorosa com regulamentações como a da LGPD. Além disso, a implementação de IA pode ser complexa, o que requer altos investimentos em tecnologia e talentos especializados. A dependência de dados de alta qualidade para o treinamento de modelos de IA também é um ponto crítico; sem dados precisos e completos, os resultados da IA podem ser comprometidos.

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