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Vídeo da Kate Middleton, IA da Meta e outras novas: um panorama da Inteligência Artificial no 1º semestre de 2024

Thiago Oliveira
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Vídeo da Kate Middleton, IA da Meta e outras novas: um panorama da Inteligência Artificial no 1º semestre de 2024

O entendimento sobre o uso de IA Generativa para produtos tem mudado a relação das pessoas com a tecnologia, trazendo conscientização sobre o potencial da Inteligência Artificial no mercado para além da geração de textos, como proporcionado pelo Chat GPT. O que está diante dos nossos olhos é a inovação da forma como usamos a IA e a compreensão de como isso irá impactar todas as áreas das nossas vidas: seja nas relações interpessoais, na vida profissional ou no nosso comportamento.

No primeiro semestre de 2024 algumas das principais notícias que rodaram o mundo envolviam uso de IA, lançamento de novas funcionalidades ou aumento da aceitação da tecnologia. Apenas nesse período, 72% das empresas no mundo adotaram a Inteligência Artificial, representando um avanço significativo em comparação aos 55% em 2023 – segundo a pesquisa “The state of AI in early 2024: Gen AI adoption spikes and starts to generate value”, realizada pela McKinsey.

O avanço da GenIA em modelos de imagem e vídeo – como a Sora e a Gemini IA –, mostram a capacidade da Inteligência Artificial em gerar conteúdos com uma qualidade visual altíssima. Tão alta que, muitas vezes, é difícil distinguir o real do digital. Foi o caso do vídeo de pronunciamento de Kate Middleton sobre seu estado de saúde, que viralizou nas redes sociais e dividiu opiniões sobre ter sido feito ou não por IA Generativa – uma vez que a Princesa confessou que manipulou uma foto publicada por ela no Dia das Mães do ano passado.

As polêmicas com deepfakes levantaram a bandeira de preocupação do mercado sobre a eficácia e segurança de usar modelos de linguagem para criação dentro das empresas. Além disso, também trouxeram à tona a discussão sobre a necessidade de uma regulamentação para manutenção ética na criação e uso de conteúdos gerados por IA. 

Por um lado, é importante trazer normas para a utilização das ferramentas, mas, por outro lado, o estreitamento dessas regras, além de limitar a criatividade dos usuários que usam a tecnologia de maneira íntegra, não impede aqueles que querem usá-la de maneira antiética. É a mesma lógica da clonagem de cartão, por exemplo. Por mais que os bancos desempenhem um sistema de segurança e conscientização sobre uso, sempre haverá quem use a tecnologia para o mal. 

O paradoxo da regulamentação, entretanto, não dita se a IA Generativa pode ou não perder credibilidade no mercado. A credibilidade deve ser sempre atrelada à qualidade do resultado. Se um vídeo, imagem ou texto criado pela IA é um conteúdo bem feito, ele traz boa reputação, se for mal feito, será descredibilizado. 

Até o momento, vemos que essa tecnologia tem sido muito bem aceita pelas empresas e proporcionado ótimos resultados nas aplicações. Isso vem trazendo para o mercado um leque de possibilidades de novos negócios e novas criações de produtos. Um exemplo disso é a criação dos novos óculos da Apple, o Apple Vision, que misturam a realidade aumentada com o mundo real e colocam em prática a hiperconectividade: trabalho, vida pessoal, lazer, comportamento. Um outro caso é a nova IA da Meta, projetada para auxiliar na customização e eficácia das campanhas publicitárias em plataformas como Facebook e Instagram, ou seja, é com base no que o usuário vê nas telas que as campanhas oferecerão os produtos, trazendo mais assertividade para o marketing.

Hoje, tudo o que as empresas pensarem em fazer, elas pensarão em como usar a  IA para melhorar o processo e proporcionar uma melhor experiência para o usuário. Isso vai desde estratégias de vendas até a inserção dentro do próprio produto, como novos apps e funcionalidades para smartphones – quando a tecnologia é usada para convencer o usuário a comprar o produto, para criar o produto e para desenvolver todas as funções que o aparelho pode oferecer para que aquele usuário continue conectado na rede para que esse ciclo se repita.

É certo que a IA está ditando o futuro. Cabe saber quais serão as empresas que aproveitarão essa onda de oportunidade de inovação. Quem não se adaptar, certamente ficará para trás nessa corrida tecnológica.

Plataforma de apostas já movimenta mais de R$ 500 Milhões com eleições nos EUA

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Plataforma de apostas já movimenta mais de R$ 500 Milhões com eleições nos EUA

Com a proximidade das eleições americanas, a Betfair, uma das maiores casas de apostas do mundo, tem observado um aumento expressivo no volume de apostas em sua plataforma Betfair Exchange sobre o resultado desse evento político crucial. Até o momento, os mercados relacionados às eleições americanas na Betfair já movimentaram mais de R$500 milhões em apostas globalmente. Entre os apostadores brasileiros, aproximadamente R$3 milhões foram apostados até agora.

“Enquanto as tradicionais pesquisas eleitorais tentam prever os resultados a partir da intenção de voto dos eleitores, os números da Betfair trazem uma perspectiva diferente: quem os apostadores acreditam que ganhará (e não quem eles gostariam que ganhasse) a ponto de apostar o próprio dinheiro”, explicou Rosiane Siqueira, gerente de relações públicas e porta-voz da Betfair.

“Com um histórico de precisão muito alto, nossos apostadores acertaram 22 das 24 grandes eleições ao redor do mundo desde 2020, incluindo a eleição do Lula no Brasil em 2022. As últimas eleições presidenciais americanas quebraram recordes: mais de R$7 bilhões apostados em todo o mundo na Betfair. A corrida deste ano não parece ser diferente. Com tantas reviravoltas, tem tudo para ser mais um enorme evento para a história da plataforma”, comentou a porta-voz.

As Eleições Americanas de 2024

Oficialmente, a corrida presidencial iniciou apenas neste ano, mas em 2023 a disputa já se delineava entre Donald Trump e Joe Biden, antes da desistência do atual presidente americano. Entre julho e novembro de 2023, as odds de Trump retornar à presidência caíram de 3.75 para 2.37, indicando um aumento de suas chances para 58%. Já Biden, que era o favorito no momento da abertura do mercado, viu suas chances diminuírem, com as odds variando de 2.37 para 3.25 (42%). Com isso, Trump encerrou 2023 como favorito ao retorno à Casa Branca.

Em dezembro de 2023, Trump foi declarado inelegível pela Suprema Corte do Colorado. Mesmo assim, seu favoritismo aumentou para 2.25, enquanto Biden aparecia com 3.25. Foi apenas em abril de 2024 que as probabilidades começaram a se acirrar, causando um equilíbrio nas apostas: 2.1 (52%) para Trump e 2.2 (48%) para Biden.

O recente episódio ocorrido na Pensilvânia, quando Trump foi baleado na orelha, deixou o candidato com seu melhor número na corrida para a eleição: odd de 1.44, o que equivale a 69% de probabilidade de vitória. Biden, nesse momento, subiu de 2.62 para 7.0, 31% de chances.

Trump Contra Kamala

Uma série de mudanças e reviravoltas na campanha começou em 21 de julho, quando Joe Biden retirou-se da candidatura, e Kamala Harris, sua vice-presidente, assumiu o posto de candidata favorita dos Democratas. De janeiro para julho, Kamala saiu de 51.0 (2%) para 2.2 (48%), melhorando inclusive sua posição comparada à de Biden após a repercussão negativa do presidente americano no debate.

Até o final de agosto de 2024, as cotações da Betfair entre Trump e Kamala estão mais próximas do que nunca: os dois candidatos hoje se encontram em um empate técnico, de acordo com os números da plataforma. Tanto o Republicano quanto a Democrata aparecem com odds de 1.91, sugerindo que teremos uma corrida presidencial acirrada, assim como visto em 2020.

Veja o vídeo completo divulgado no Canal da Betfair no YouTube, analisando todos os números e principais eventos da corrida eleitoral entre Republicanos e Democratas dentro da plataforma Exchange da Betfair.

Com a aproximação das eleições, é esperado que as probabilidades continuem variando a cada evento e declaração feita nas campanhas. Os debates futuros, a divulgação de novos dados econômicos e os desdobramentos das questões legais serão cruciais para moldar o cenário eleitoral que ocorrerá no dia 5 de novembro.

A Betfair continuará monitorando as probabilidades. O Plantão Betfair fornecerá atualizações regulares de dados para apostadores e interessados em acompanhar a dinâmica das eleições presidenciais dos Estados Unidos.GPT-4o

IA na edição de imagens: benefícios e desafios para profissionais e amadores

Matthieu Rouif
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IA na edição de imagens: benefícios e desafios para profissionais e amadores

Nos últimos anos, a inteligência artificial (IA) transformou a maneira como interagimos com a tecnologia em muitas áreas. Entre 2020 e 2023, a adoção da IA pelas empresas latino-americanas aumentou de 58% para 71%, de acordo com o estudo Explorando a IA como um impulsionador da mudança na fronteira digital latino-americana, realizado pela NTT Data e pela MIT Technology Review. 

A IA está sendo integrada a uma variedade de processos comerciais, incluindo a edição de imagens, com resultados impressionantes. A automação de tarefas repetitivas e complexas, como a remoção de fundos de fotos, a correção de cores e a aplicação de filtros, se traduz em maior eficiência e qualidade nas edições. As ferramentas de edição de imagens com IA tornam-se mais acessíveis a um público mais amplo, democratizando o acesso a técnicas avançadas de edição. 

Além disso, permite novas formas de criatividade, oferecendo recursos como a geração de fundos realistas, o aprimoramento automático de imagens e a criação de efeitos especiais que seriam difíceis de fazer manualmente. A automação desses processos também pode reduzir significativamente os custos operacionais, tornando a edição de imagens mais econômica para profissionais e amadores. Isso é especialmente relevante no marketing digital e nas mídias sociais, em que imagens poderosas são cruciais. 

A IA oferece inúmeras vantagens, especialmente para empreendedores iniciantes. Na área de criação visual, o uso de ferramentas com recursos de IA permitem transformar imagens comuns em material profissional de alta qualidade. Assim, pequenas empresas podem criar designs personalizados para suas redes sociais e materiais de vendas, economizando tempo e recursos e alcançando resultados impressionantes. 

A aplicação de IA na edição de fotos também traz benefícios ambientais, pois a criação de planos de fundo digitais economiza recursos naturais e reduz as emissões de CO2. Um estudo publicado na revista Nature em fevereiro de 2024 revelou que a criação de imagens com IA emite entre 310 e 2.900 vezes menos dióxido de carbono em comparação com as fotos tradicionais. No entanto, é importante reconhecer que o setor de IA como um todo está exigindo cada vez mais do fornecimento de energia, o que representa um equilíbrio necessário para maximizar os benefícios ambientais dessa tecnologia. 

No Brasil, a disposição para adotar novas tecnologias é evidente. O mercado de aplicativos de namoro, por exemplo, reflete essa tendência. Dados do Relatório de Insights sobre Segurança Cibernética 2024 da Norton, indicam que 69% dos usuários brasileiros de aplicativos de namoro estão interessados em usar IA para escrever frases de efeito e 67% para melhorar suas fotos. Essa vontade de adotar a IA em áreas tão pessoais quanto o namoro on-line indica uma abertura para explorar suas vantagens. No entanto, isso levanta importantes questões éticas e de segurança que precisam ser debatidas. 

O uso excessivo de IA pode levar à manipulação de imagens com representações irreais e possivelmente enganosas, afetando a autoestima e a percepção de beleza das pessoas. A privacidade também é uma preocupação, pois muitos aplicativos podem coletar e armazenar dados pessoais dos usuários, tornando-os vulneráveis a ataques cibernéticos. A segurança desses dados deve ser uma prioridade, e as empresas devem garantir a proteção das informações confidenciais dos usuários. 

Portanto, é essencial que a IA seja usada com cautela e ética. As empresas devem adotar práticas transparentes e responsáveis, garantindo que a tecnologia beneficie a sociedade como um todo. Isso inclui diretrizes claras sobre edição de imagens, proteção rigorosa da privacidade dos usuários e consideração do impacto socioeconômico da automação. 

A IA está moldando o futuro da edição de imagens na América Latina, oferecendo ferramentas poderosas que transformam a experiência do usuário. À medida que mais empresas e indivíduos adotam essa tecnologia, podemos esperar inovações e melhorias constantes em nossa sociedade. 

Board Academy projects valuation at home of R$ 250 million

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Board Academy projects valuation at home of R$ 250 million

The Board Academy, specialized in training and developing professionals to work on advisory boards, announces significant results.In the first quarter of 2024, it registered a record increase of 288%, consolidating its position towards the goal of exceeding R$ 50 million in revenue by the end of the year and still reaching the net result of R$ 15 million and valuation of R$ 250 million. 

Since its creation in 2015, the company has played a key role in the training of professionals. Of the 3.1 thousand students graduated, 47% are active in the market. The success achieved is not by chance; the institution is dedicated to filling a gap in the sector, enabling advisors and assisting them in the improvement of essential skills in governance, strategy and leadership. 

Next steps 

The planning to achieve significant figures involves the expansion of business parallel to training, certification and immersion programs.The approach includes the expansion of revenues from events and franchises.The idea is to open nine branches in capitals spread throughout Brazil later this year. 

With a substantial financial reserve, the founders also program a series of company acquisitions with useful software to improve business governance management, such as ERPs, payment systems, CRM and customer service software.In addition, they bet on a product called Board 360, in which the team of mentors accompanies students for a year. With its own technology, innovation allows participants to accelerate their arrival to the boards. 

For the second quarter of 2024, the company will face some challenges.Among them is the launch of a plan to stock options for executives, this strategy not only motivates the internal team, but also attracts high-caliber talent, which is critical to the continued success of the organization. 

Innovations that drive growth 

Created by Farias Souza and Eduardo Gomes, both with experience in the executive education, retail and board development sectors, Board Academy stands out precisely for its innovation capacity. In 2023, the company registered growth of more than 320%, a result attributed mainly to the development and certification track.In addition, the realization of face-to-face events, such as Board Day, Board Summit and Board Awards, for more than 1.2 thousand participants, has been a key part of the process.  

These meetings are entirely dedicated to the career of counselor and ideally complement the training programs offered. The strategic vision is clear: to target the more than 70 thousand medium-sized organizations in Brazil that have the appropriate complexity to establish effective advisory councils. 

“As we move forward in 2024, our eyes are firmly set on the future, with ambitious expansion plans and the mission to continue empowering business advisors through high-quality education and constant” innovation, said Farias Souza, CEO of the company. 

US Media Grows Twice More Than Market and Projected 30% Breakthrough in 2024

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US Media Grows Twice More Than Market and Projected 30% Breakthrough in 2024

US Media, a media solutions hub, projects a turnover of R$170 million in 2024, representing a growth of 30% compared to the R$130 million registered last year. This performance is double the growth rate of the market in which it operates. The company serves more than 300 companies, covering a thousand brands in Latin America, and has a team of more than 100 employees.

With offices in Brazil and 10 other Latin American markets, as well as its headquarters in Miami, US Media achieved these results through exclusive partnerships with major media platforms such as Tinder Ads, WeTransfer Advertising, Vevo for Advertisers, TechTarget, Sojern and Fandom. In addition to partner publishers, the company manages campaigns on more than 20 advertising platforms, including LinkedIn, Amazon Ads and Apple Search Ads, which was recently launched in Brazil.

Founded in 2003, US Media emerged to address the scarcity of knowledge about digital media and the possibilities of diversification in the market. After starting operations in the United States, the company quickly expanded its focus to Brazil and other Latin American countries.

Bruno Almeida, CEO and founder of US Media, explains that the company's goal is to represent major global brands and facilitate the purchase and sale of international media, acting as a strategic partner in the innovation of advertising investments. “Our mission is to offer advertising solutions that meet the specific needs of each client, boosting competitiveness, innovation and performance in” campaigns, he says.

Extensive Portfolio

In addition to services aimed at exclusive partner platforms and projects aimed at other media tools, US Media also enables global customer campaigns, being responsible for buying advertising spaces in any medium or place in the world.

In its solutions hub, the company has Clearing House, the financial arm responsible for reducing the bureaucracy of buying and selling media in Latin American countries. Through this aspect, the company solves procedures involving exchange and payment of fees and taxes for formalizing campaigns in different countries. “We enable advertising campaigns on platforms with diverse and engaged audiences, offering customized and efficient solutions to maximize the reach of deliveries beyond the borders of”, adds Almeida.

Business Expansion

US Media is launching a new specialized business unit, US Media Performance, in July, which will bring new growth opportunities and significantly increase customer service capacity.This new unit strengthens the company's position in the market and opens new avenues for campaigns optimized by business KPIs, such as cost per acquisition (CPA) and repurchase.

For 2024, the company will focus on strengthening key markets such as Brazil, Colombia and Argentina, as well as structuring new spaces for action in South American countries such as Chile and Peru. Another point of attention is the acquisition of new partners for the portfolio of exclusive publishers.“Atoday, the focus is on the continuous improvement of media solutions, as well as the expansion of the” operations, says CEO.“The strengthening of our services in Latin America are key strategic steps to continue to provide innovative and high-quality solutions”, adds Almeida.

Car Subscription Market Faces Challenges and Adaptations in 2024

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Car Subscription Market Faces Challenges and Adaptations in 2024

The first half of 2024 was marked by important moves in the vehicle subscription market, which has been consolidating itself as a viable and attractive alternative for those seeking convenience and flexibility in the possession of a car. According to Milton, CEO of byecar, these changes reflect both the fluctuations in the strategies of the rental companies and the new demands of consumers.

Growth and Challenges in the Subscription Market

After a promising start to the year, with record sales and a heated market, the industry faced unexpected challenges. One of the main turning points was the change in the credit approval criteria by the rental companies. At the end of 2023, the rental companies began to loosen the approval rules to attract previously rejected customers. This strategy, combined with the introduction of new forms of payment, such as boleto and Pix, resulted in a significant increase in default.

According to data from byecar, the credit approval rate went from 33% in the third quarter of 2023 to 54% in the first quarter of 2024. However, the high default forced lessors to review their policies, returning to stricter credit criteria and reevaluating the payment options offered.

Changes in Contract Offerings

Another trend observed was the change in the durations of subscription contracts. Traditionally focused on long-term contracts, rental companies began to encourage shorter plans, between 12 and 24 months, to meet a new customer profile. This change aims to attract first-time subscribers, who prefer to test the model before committing to a longer contract.

Milton points out that this flexibility in the plans reflects an adaptation of the rental companies to the needs of consumers, who are increasingly seeking customization and options that align with their lifestyle.“This change offers an opportunity for more people to experience the subscription model, making it more accessible and attractive”, he says.

Prospects for the Second Semester 

With the arrival of vehicle models 2025 in the second half, the subscription market should continue to evolve. The expectation is that new technologies and innovations, such as more affordable hybrid and electric vehicles, will become protagonists, attracting consumers who seek not only practicality, but also sustainability. 

The vehicle subscription market is constantly evolving, adapting to new economic realities and consumer demands.The first half of 2024 brought important lessons for the sector, which is now preparing for a promising second half.For those who want to know more about the trends and challenges of the sector, byecar provides a full video in the YouTube.

Fintech TudoNoBolso reaches the market with a focus on the well-being of the Brazilian worker

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Fintech TudoNoBolso reaches the market with a focus on the well-being of the Brazilian worker

After six months of structuring to launch an impactful and differentiated company in the corporate wellness segment, fintech TudoNoBolso begins its activities, offering education, credit solutions and benefits in one place to employees of the affiliated companies. 

TudoNoBolso provides access to private payroll loans and other lines of credit with financial guidance to 100% of employees of associated companies. This in addition to discounts in pharmacies and other establishments, partnerships with universities, among other initiatives. “More than granting loans, we are focused on providing well-being to these professionals. We want to help them at all stages of their financial life and their personal development. Therefore, we will work with a living model of benefits, in which new discounts and partnerships will often be added to the” portfolio, says Marcelo Ciccone, founder and director-general of Everything NoBolso. 

To offer fintech products, partner companies have no cost and the tool is easy to access and use, and can also be adapted according to customer demands. For users, everything is done directly by the application on the mobile phone or on the site, without bureaucracy. The focus, according to Ciccone, is the Brazilian worker. It may be the indebted, but also the one who needs help to make a college, pay for the child's exchange or buy an appliance.

Consultants specialized in finance and credit are available to employees so that they can ask their questions and receive guidance appropriate to their reality.“Some simple adjustments in the accounts of these people can prevent them from needing to resort to a loan, for example. The decision is up to them, but we can point out ways. We believe in responsible credit and hope to have a relationship with the employees of partner companies unlike anything they have seen in the” market, adds Ciccone. 

The executive still talks about the relationship between money and well-being. “A complicated financial condition directly impacts the professional's self-esteem and, consequently, his income.Having access to a tool that helps him balance his accounts is to help him rescue his self-confidence”. 

Brazilian law allows payroll loans to commit a maximum of 35% of the employee's salary. In fintech, the credit limit of each user corresponds to up to seven times the value of their pro-labore, provided that the portion is within this percentage. The company will allow the first installment to be paid in up to two months, with the employee five years to repay the entire loan, which is debited directly on the payroll. In this model, even those who have credit restriction can benefit. 

Another differential revolves around the rates, much more affordable than those of other credit modalities. The May report of the Central Bank of Brazil points out that the average rate of a personal credit operation is 7.83% a.m., while that of a private payroll loan operation is 3.23% a.m. The discrepancy is even greater in view of the average rates of the Revolving Credit Card, 35.21% a.m., and the overdraft, 10.7% a.m.

The same report reports having R$ 293 million personal credit portfolio, while the private payroll has just over R$ 40.5 million.“The Brazilian worker loses the opportunity to exchange more expensive debts for those with lower rates and thus cheaper to find a financial and emotional balance. The numbers show that there is much room still for growth in this market”, comments Ciccone.

With the contribution of the PJM fund, fintech has invested heavily in technology to help in this process. In the first stage, TudoNoBolso targets medium and large companies throughout Brazil. The differential, for them, is the integration that the newcomer in the market will offer: HR can manage and have a complete view of its employee by the platform. “We want to offer alternatives so that people can have financial health and can focus on what really matters: work, family, friends. We want to add efforts to HR, offering companies the best benefits so that they have the best EMPLOYEES, concludes”. 

Opening volume of companies grows 7% in the 1st semester

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Opening volume of companies grows 7% in the 1st semester

After two consecutive periods showing a decrease in the volume of new CNPJs in the first six months of the year (1S22 and 1S23), the country registers growth of 7.1% in this 1st half of 2024 compared to the same previous period (1st half of 2023) Accountingized, the largest accounting office in Brazil, leader in opening companies and managing CNPJs, from the analysis of public data from the Federal Revenue, this increase in the index did not happen since the 1st half of 2021, after the first year of the pandemic, which reached 35,83%. 

In addition, for the fourth consecutive year, Brazil also continues to surpass the mark of 2 million companies opened in the 1st semester 2.151.710 new CNPJs, which represents an increase of 7.1% compared to the same period of 2023. The advancement of Individual Microentrepreneur (MEI) stood at 6.8% (TPS)1,632,739 x 1,528,070) when evaluating one year against another, while non-MEIs had a high of 7.7% (518,971 x 481,644). 

To the executive vice president of operations Accountingized, Guilherme Soares, the current scenario shows the positive context of entrepreneurship with the resumption after the 2022 and 2023 indexes.“A good news is even greater because this is the 1st semester that we identified an increase in both categories MEI and non-MEI (6,8% and 7,7%) after two years without this simultaneous advancement” that it is also two years ago that the sectors of trade, industry and services did not grow the variation of opening together as it was now (1,4TP3,3TP33TP).13TP.13.

The data conforms to an sebrae Survey, which revealed that small businesses account for about 95% of all existing companies in the country and are responsible for 30% of the Brazilian Gross Domestic Product (GDP). “Ssmaller companies contribute significantly to both revenue generation and the creation of formal jobs. They are fundamental to the economic strengthening of cities, boosting regional development”, notes the executive.

From January to June, microenterprises (ME) and small businesses (EPP) were responsible for generating six out of 10 new jobs, according to Sebrae, from data obtained through the base in the General Register of Employed and Unemployed (Caged). That is, more than 777.2 thousand new formal jobs were created by small Brazilian businesses. By analyzing only the June picture, more than 201.7 thousand opportunities were opened in the country, with MEs and EPPs responsible for 115.9 thousand formal jobs created by small Brazilian businesses (57, 14.101 jobs.8.101 were jobs.8.8.1010101 were jobs.3:101.8.8.8.3.8.8.

The economist and doctor in Agribusiness from the Federal University of Rio Grande do Sul, Maria Flavia Tavares, analyzes the scenario. “In Brazil, according to World Bank data, 7.8% of GDP comes from the service sector, 20.2% come from industry and 7.5% come from agriculture. Covid-19 not only caused a devastating number of human losses, but also generated havoc in the economy. This scenario forced many people to seek new sources of income, leading to an increase in the number of entrepreneurs, especially MEIs that contributed to the creation of federal taxes. 

Division by sectors

In 1H24, the relationship of opening companies in the three sectors was as follows:

  • Services: 1,417,648 (65,88% of publicly traded companies)
  • Trade: 578,923 (26,91% of total open companies)
  • Industry: 128,136 (6% of total open companies)

Among the non-MEI companies, the services sector showed the highest percentage increase of 11.4%. In the MEI category, the services sector continued to stand out, with growth of 9.5%.

Brazilian Leaders Meet to Strengthen Cyber Resilience at Global Risk Meeting

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Brazilian Leaders Meet to Strengthen Cyber Resilience at Global Risk Meeting

On September 5 and 6, Sao Paulo will host the 17th edition of the Global Risk Meeting, an event organized by the Daryus Group, a reference in consulting and education in the areas of information security, cybersecurity, business continuity and risk management. Inspired by the work “A Divine Comedy” by Dante Alighieri, the meeting promises a journey of insights that goes from corporate governance to the implementation of robust solutions for compliance and digital security.

The event will be attended by renowned experts, including Jeferson D’Addario, CEO of the Daryus Group, Claudio Dodt, managing partner of Daryus Consulting, Rodrigo Antao, member of the Statutory Committee on Risks at NUCLEA, Rogerio Reis, Managing Partner at SAFONT REIS Cybersecurity Advisors, and Matheus Garcia, Head of StartSe Consulting for Technology, AI and Digital. In addition, other prominent professionals will share their experiences and knowledge in real cases, offering a practical view on secure digital transformation.

Jeferson D’Addario highlights the importance of preparing business leaders for cybersecurity challenges. “With the alarming rise of cybercrime and data breaches, our mission is to empower executives and entrepreneurs to address these risks more securely. Through an immersive and dynamic approach, we offer tools and solutions that enable participants to enhance their management and cybersecurity skills by effectively applying them to protect their companies and those of their” clients.

The Global Risk Meeting 2024 will be divided into four actsIllusion, Inferno, Purgatory and Paradise ONE designed to deepen knowledge and strengthen the skills necessary for success in business.With more than 20 hours of exclusive content, participants will have the opportunity to explore a wide range of topics relevant to the current corporate landscape.

During the event, dynamics and case presentations will show how companies from various sectors have overcome complex challenges in cybersecurity, risk management and digital transformation.Question and answer sessions with expert mentors will provide a space to ask specific questions and acquire valuable insights directly from those on the front lines of the market.

“The dynamics will connect theory to practice. Market leaders and renowned experts with over 20 years of experience in Governance, Cybersecurity and Risk Management and Business Continuity will immerse themselves in practical and interactive content with collaborative activities focused on real business needs. Participants will have the opportunity to simulate the deployment of solutions in real time, based on best practices and global trends, allowing the learning and real application of” strategies, explains D’Addario.

In addition to personalized mentoring, participants will have access to validated frameworks, management models and cutting-edge technological solutions, successfully applied by large companies. These resources will be delivered in a practical way, ready to be adapted to the context of the participants, accelerating the implementation of improvements in their organizations.

Participants will also have exclusive access to the CYBER 360 Report, a study that offers an analysis of emerging threats and protection measures used by Brazilian companies, with the collaboration of more than 160 cybersecurity professionals.

The 17th edition of the Global Risk Meeting 2024 will be held at the Renaissance Sao Paulo Hotel, from 8:30 to 18:30, and is sponsored by Akamai, Security First, AIQON, Syxsense, Netwrix, Rentsolution and Next Level Code.

Service:

The 17th edition of the Global Risk Meeting

  • Date: 05 And 06 september
  • Timetable: from 8h30 to 18h30
  • Location: Renaissance Sao Paulo Hotel & Spa 2233 2233 (2233 2.
  • Website: globalriskmeeting.com.br

Magis5 is among the fastest growing technology companies in Brazil in the last year

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Magis5 is among the fastest growing technology companies in Brazil in the last year

Magis5 was awarded as one of the technology companies with the highest growth in revenue in the last year.The company, which acts as a hub automating and integrating e-commerces with major players such as Magazine Luiza and Shopee, is listed in the “Exame Business Expansion 2024” ranking, an initiative carried out in partnership with BTG Pactual.

The ranking is a way to recognize companies that stood out for their efficient management, ability to identify opportunities, new strategies and resilience in a challenging year. These factors allowed companies to advance in the market, even in an uncertain scenario, raising their business to a new level. This year, 335 companies from 22 states, representing all regions of Brazil, were highlighted in a list that celebrates entrepreneurship in the country. 

They were selected based on the evolution of Net Operating Revenue (NOR) from one year to the next, being better positioned those with higher growth.For this analysis, the companies sent documents such as the Statement of the Financial Results (DRE) and the financial balance sheet, evaluated by PwC Brazil.

“Esse growth reflects the hard work and dedication of our entire team, as well as the trust of our customers and partners, which only increases our enthusiasm to continue driving the technology sector and reach new heights”, said Claudio Dias, CEO of Magis5.

After this financial analysis, the companies underwent a compliance check, conducted by the BTG, EXAME and PwC teams, which sought to identify potential risks. Companies that were approved in these stages were included in the ranking.

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