Building a brand in the digital environment requires strategy, planning and careful execution.To ensure that the product reaches the target audience and meets expectations, it is essential to follow specific steps, from conception to post-launch.In addition, having an effective sales platform can be the differential for success, especially in the competitive market of infoproducts.

Experts already predict that the conversion rate of e-commerce will continue to rise as companies further develop their online stores and user experience. This trend highlights the importance of a technology infrastructure that is robust beyond launch, while also providing scalability and continuous product management.

Renatto MoreiraCMO and one of the founders of Tictus alongside Guilherme Petersen, he emphasizes the importance of detailed planning and choosing the right platform for the success of a digital launch. “ Preparation for the launch of a digital product begins long before the official date.It is essential to know the public, define a clear strategy and, above all, have a platform that enables from creation to distribution and analysis of results in real time”, says Moreira.

The importance of the first steps

Strategic planning is the basis of any successful launch. Identifying the ideal consumer, mapping the customer journey and setting clear goals are steps that cannot be ignored. “Without a clear plan, the launch can fail to generate the desired impact. It is essential that all parties involved are aligned and that the strategy is constantly reviewed”, notes Moreira.In addition, a detailed schedule, which includes everything from preparing promotional materials to defining distribution channels, helps avoid setbacks.

A digital platform that can absorb a large volume of sales makes a difference from the beginning. Ticto, for example, offers solutions that facilitate the management of all stages of the process, allowing the infoproducers to focus their efforts on the creation and dissemination of content.“Who launches a product in the online environment needs to be able to focus on the creation and relationship with their audience, while there is a whole system supporting them behind the scenes, in the operational part. One of the biggest initial difficulties is to have an entrepreneur trying to juggle multiple functions.Using the technological part is an investment to prevent errors that can come out well expensive further, Moreira highlights.

Technology in favor of the infoproducer

The use of advanced technology facilitates the launch of digital products and offers important data to be considered for the next releases. The platforms that integrate data analysis and marketing automation tools allow infoproducers to make more informed decisions and adjust their strategies in real time.“Technology allows you to better understand the behavior of your audience and thus customize your offers for even better results. More than ever, data is money”, summarizes Renatto Moreira.

In addition, security and compliance with regulations are key aspects to consider when choosing a digital platform.Ticto, for example, continuously invests in security measures to ensure that customer data is protected and transactions occur safely and efficiently. “Trust is a key factor for the success of any information product. With a secure platform, you create a reliable environment for the customer, which is essential for the growth of the” business, concludes Moreira.

Achieving a C-RESPONSible position requires more than just technical skills: it involves a combination of leadership strategies, effective management and continuous personal development.To achieve this, executives aspiring to these positions should focus on practices that, in addition to increasing productivity, promote a healthy and sustainable work environment.

According to the report “Navigating the C-suite: Managing stakeholder relationships” by Deloitte United States, the main difficulties faced include the need to build and maintain strong relationships with crucial stakeholders, the ability to manage significant organizational change, and the rapid adaptation to new corporate environments. 

The study also reveals that successful executives in the transition to C-level positions are those who manage to align their personal strategies with company objectives, maintaining effective communication and a clear vision of the organizational future. 

According to Claudia Elisa Soares, mentor, advisor and speaker expert in leadership and ESG: “ ability to deal with pressure and increased responsibility, as well as the ability to make strategic decisions under conditions of high uncertainty, are essential for success in executive leadership positions.In addition, a prominent leader is one who has a really significant impact in his area of expertise and also knows how to adopt approaches that engage, inspire and motivate” teams.

For executives who want to move up to C-level positions, Claudia lists seven key tips:

1. Strengthen your communication skills

Being able to clearly communicate the vision and goals of the company to all stakeholders is crucial. This includes negotiation skills and the ability to influence and inspire teams.Promoting an environment where ideas and concerns can be shared freely, without fear of judgment, is essential and fosters collaboration and trust, fundamental elements for team cohesion and performance.
Clear communication involves setting accurate expectations and providing constant feedback. Regular meetings, brainstorming sessions, and open communication channels such as team chats or collaboration platforms are valuable tools for keeping everyone aligned and informed. This approach helps prevent misunderstandings and work overload, factors that can negatively impact productivity.

2. Develop strategic leadership 

Leadership in high-ranking positions goes beyond operational management.High-impact leaders are those who are able to make strategic decisions based on a clear and informed view of the business.This involves data analysis, market understanding and trend anticipation.The ability to make thoughtful and timely decisions is crucial for success at C-LEVELs’.

3. Seek continuous development 

Continuing training is essential. Taking leadership programs, obtaining certifications and attending workshops and seminars are effective ways to stay up to date and relevant in the market.In addition, investing in employee development is a common practice among successful leaders.They understand that the professional and personal growth of team members is critical to the success of the organization.

4. Develop a resilient mindset

Challenges in C-level positions can be intense. It is important to develop resilience and the ability to make decisions under pressure, effectively dealing with uncertainty and constant change.

5. Build a solid network of relationships 

Successful executives understand the importance of building and maintaining strong relationships both inside and outside the organization. Effective networking can open doors to new opportunities, partnerships, and collaborations that drive business growth.Keeping a diverse and active network of contacts is a vital strategy for those aspiring to high-level leadership positions.

6. Vision & innovation 

Inspiring leaders have a clear vision for the future of the organization and are able to communicate this vision convincingly.They also encourage innovation by fostering an environment where new ideas are welcomed and explored.This focus on vision and innovation helps keep the organization competitive and relevant in the market.

7. Change management 

The ability to manage change effectively is an essential skill for any C-RESPONSible leader.This involves not only implementing new strategies and processes, but also managing employee expectations and engagement during transition periods.

Adopting these practices and strategies is essential for executives who aspire to excel and achieve high-level leadership positions. Focusing on productivity is just the beginning; it is equally crucial to cultivate a work environment that values well-being, continuous growth and innovation. “By implementing these approaches, executives not only motivate their teams, but also create a culture of high performance and sustainable success, inspiring everyone around them to reach new heights of excellence”, concludes Claudia Elisa.