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Startup Taxly Visa Reduce 1 Million Hours in Business Tax Processes by 2030

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Startup Taxly Visa Reduce 1 Million Hours in Business Tax Processes by 2030

Taxly, a startup that offers software as a service (SaaS) focused on the automation of compliance and tax regularity processes, announced an ambitious goal: to save 1 million hours of medium and large companies by 2030. The solution digitizes a series of tax activities, many of which are still carried out manually, helping companies optimize processes, save time and increase profitability.

According to a Deloitte survey conducted in 2024, Brazilian organizations spend, on average, more than 1,500 days a year in managing their tax processes. About 30% of this time is allocated to post-payment activities, such as tax compliance management and tax litigation.In addition, most companies use at least two different systems to manage their tax obligations, which can cause rework, errors and delays.

With the approval of the tax reform, which aims to simplify the tax collection system in the country, the need for technologies that integrate tax processes and reduce the time spent on these issues tends to increase. During the transition period, which begins in 2026, companies will have to deal with two tax systems simultaneously.

In this scenario, the digitalization of tax activities becomes crucial for companies to be prepared for the transition.Taxly stands out as an innovative and complete solution, allowing the centralization of all tax operations in a single software, increasing business efficiency and productivity.

“Our goal is to help companies take advantage of the automation opportunities available now, especially in non-core areas such as tax compliance, so they can direct teams' efforts towards strategic activities that add value to the business. Thus, when the transition period of the reform begins, teams will have time to deal with both tax systems in parallel, minimizing complexity and” costs, says Thiago Silveira, CEO and co-founder of Taxly.

In addition to optimizing time, using Taxly can have positive impacts on the financial health of organizations.By reducing the time spent on tax processes, companies can reduce costs, avoid fines and interest arising from delays or errors in tax calculation and even take advantage of opportunities to recover tax credits.

Here are 5 essential tips for those who want to work creating digital content

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Here are 5 essential tips for those who want to work creating digital content

With the constant growth of the digital influencer market, many aspiring content creators seek guidance on how to start and stand out in this competitive landscape. Although everyone is a content creator to some extent, the difference lies in those who choose to transmit their ideas and experiences on the internet with the goal of being paid for it, in an environment that offers unlimited reach. Viraliza, an agency specialized in connecting influencers with brands and creating impact digital strategies, offers valuable tips for those who want to pursue a successful career in creating online content.

Second Igor Beltrao, artistic director and founding partner of Viraliza, the starting point is dedication and planning.“Many people want to start, but do not know where. The secret is to find your voice and define a clear strategy”, explains Beltrao. Based on the experience of the agency, which accompanies influencers from various profiles, it lists the main tips for those who want to enter this market and build a solid career.

  1. Choose an authentic niche
    “The first step is to choose a niche with which you have affinity. This brings authenticity and increases the chances of standing out”, says Igor. In content creation, you can talk about something that has a lot of talent or about something that you love and for which you have true passion. When there is passion involved, the creator has more motivation to seek knowledge and delve into the topic, which further enriches the content that will be transmitted to the public. Whether it is fashion, beauty, technology or any other topic, the important thing is that the creator feels comfortable and confident to explore and share this subject in a genuine way.
  2. Create a consistent content strategy
    One of the biggest difficulties of those who start is maintaining regularity.“A consistency is essential. Creating a posting schedule and following it to the letter is what helps build an engaged follower base”, advises Beltrao.
  3. Invest in quality, even with limited resources
    Contrary to what many think, it is not necessary to start with the best equipment.“It is possible to produce quality content with simple features. The important thing is to deliver something visually pleasing and relevant to your audience”, says the director of Viraliza.
  4. Genuinely interact with your audience
    Building a community depends on proximity to followers.“Responding comments, engaging on social media, and showing genuine interest in audience feedback are essential to creating an authentic” bond, Beltrao said.
  5. Stay up-to-date on digital trends
    Finally, Beltrao reinforces the importance of always being aware of changes in platforms and new trends in the digital market.“The online landscape is dynamic, and those who adapt faster can better take advantage of the” opportunities, he concludes.

With these tips, a Viralizes hopes to inspire and guide new content creators to walk a path of success on the internet.

SETCERGS receives inauguration ceremony of the new board of Soroptimist Porto Alegre

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SETCERGS receives inauguration ceremony of the new board of Soroptimist Porto Alegre

The inauguration ceremony of the new board of Soroptimist Porto Alegre, held on Monday evening (16/09), was marked by the spirit of solidarity, respect and friendship, values that are the essence of Soroptimist International. This global organization, dedicated to transforming the lives of women and girls through access to education and economic development, was founded in 1921 and has almost 66,000 members in 118 countries. The event, held at the headquarters of SETCERGS, celebrated the leadership transition of Soroptimist Porto Alegre Metropolitan.

Iracema Gabardo, President of SI Porto Alegre Metropolitana in the 2022/2024 management, began the ceremony, highlighting the work done throughout her management. She expressed her pride that the group has achieved 100% of the established goals.

“The metrics require the implementation of meaningful actions and the full fulfillment of the goals set by the federation. Deep engagement is required, with the retention of at least 85% of the members. Like other similar initiatives around the world, this one also shines brightly, promising to illuminate the lives of thousands of women and girls”, she said.

Following the ceremony, SI Canoas associate Marilene Noiman made an ecumenical reflection. The ceremony also included the participation of Director Maria Helena Riquinho dos Santos.The new President Elect, Etiane Mateus Justo Clavijo, was formally sworn in.

“I deeply thank God for the work done and for the presence of each of you on this special night. Dear friends and sisters, today is a remarkable day, because I assume the presidency of SI Porto Alegre Metropolitana alongside this board formed by determined and empowered women, as well as all members of our club. We are firmly committed to building together a more supportive, fraternal, sustainable and inclusive world for women and girls in situations of social vulnerability”, he said.

The highlight of the ceremony was the traditional Blue Candle Ceremony, conducted by Maria Helena Riquinho dos Santos, who explained the symbolism of the candle as an emblem of justice and equality.Then the new board lit the five yellow candles, representing the core values of the Soroptimist: Tolerance, Sincerity, Wisdom, Friendship and Altruism. Each candle was lit by a member of the new board, who read the corresponding meaning.

The ceremony culminated in the inauguration of Etiane Mateus Justo Clavijo as new President.In a symbolic act, Iracema Gabardo handed the President's brooch to Etiane, accompanied by yellow flowers as a symbol of welcome.

Three new members 'Dione Mafalda Roglio, Mara Angela Menin and Vera Cabral 'DO were sworn in during the ceremony, being presented by their godmothers and receiving flowers in recognition of their membership in the club. After the oath, they were formally welcomed by President Etiane.

The event ended with a toast to the new management and a dinner, celebrating the beginning of a new cycle for the Soroptimist Porto Alegre Metropolitana.The event was attended by authorities and supporters, including Cooperliquidos, Transportes Gabardo and SETCERGS.

ClickBus Anniversary: company will have promotions up to 80% discount next Wednesday

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ClickBus Anniversary: company will have promotions up to 80% discount next Wednesday

ClickBus, the largest platform for solutions for travelers and road vehicles in Brazil, celebrates 11 years in the market and, in celebration, will make special actions on social networks and exclusive promotions of up to 80% discount on road tickets on September 18 for any of the 380 thousand routes offered by the marketplace.

“In these 11 years, we have made several transformations at ClickBus, introducing new technologies and tools to optimize our services.To celebrate this moment, we are offering special discounts on road tickets so that more people travel, have unique experiences and know new places”, says Elbert Leonardo, VP Commercial of ClickBus.

Promotions are valid until September 30 and consumers can access the website or app, available for Android and IOS. As part of the birthdays action, users can also follow special content on ClickBus social networks, activations with digital influencers and participate in the birthday celebration using brand filters and sharing special moments traveling with ClickBus.

Rocket Lab announces Lucas Santos to lead agency partnerships strategy in the advertising market

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Rocket Lab announces Lucas Santos to lead agency partnerships strategy in the advertising market

Rocket Lab, a global company created in 2019 and recognized for driving exponential growth of applications, announces the arrival of Lucas Santos as the new manager of Partnerships with Agencies of the company for Latin America. With a trajectory of more than 16 years in the media market, the executive brings extensive experience acquired in companies such as ESPN, Editora Abril, TripAdvisor, Vivo, Outbrain and RTB House, among others, where he played key strategic roles.

At Rocket Lab, Lucas Santos will have the mission of consolidating the company as a reference in advertising strategy with the agencies of the sector, especially in projects in the mobile segment.“The Brazilian market is at a crucial moment, in which agencies are increasingly challenged to deliver sophisticated results. And mobile applications need to be seen as part of a broad and complementary strategic approach. In this sense, Rocket Lab is positioned to be the ideal partner, offering agencies and brands the opportunity to develop these strategies in a creative and efficient manner”, says the manager.

The arrival of the executive reinforces Rocket Lab's commitment to providing complete and innovative solutions to its customers, including major brands such as Natura, iFood and Carrefour. The company, which already operates in important markets in Latin America, Europe and Asia, such as Mexico, Spain, Argentina and Brazil, since 2020, continues to expand its presence and strengthen its relationship with partners and customers in all regions.

“A Rocket Lab plays a key role in the global mobile media campaign landscape, driving exponential application growth and transforming this market with its expertise.I believe that our ability to create integrated and personalized strategies is essential and complementary to the role of agencies, which are immersed in the day-to-day and needs of their customers. Lucas Santos' entry strengthens our positioning, consolidating Rocket Lab as an indispensable strategic partner for agencies in Brazil and throughout Latin America”'' explains Daniel Simoes, Country Manager at Rocket Lab in Brazil.

Companies begin tweaking apps to control cyber threats during Black Friday sales

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Companies begin tweaking apps to control cyber threats during Black Friday sales


The growth of e-commerce during high demand dates, such as Christmas and Black Friday, also leads to an increase in the number of cyber attacks in Brazil.To ensure the stability and security of their e-commerce platforms, many companies are already starting preparations to prevent their customers from facing problems during purchases.

This consists of reviewing security breaches, slowness and errors, which can generate attacks and fraud and affect both user experience and brand reputation.PwC study reveals that more than half of consumers (55%) would avoid buying from a company after a negative experience, and 8% would give up after a single unfavorable incident. 

“Investing in the quality and security of digital systems not only avoids financial and image losses, but also ensures a positive experience for users, strengthening brand trust and promoting success in high traffic” events, says Wagner Elias, CEO of Conviso, a company specializing in application security (AppSec).

According to the expert, recent cases such as the Facebook data leak and the Latam/Multiplus system failures show the importance of robust preparation at a time like this, given the increase in the number of attacks on the security of companies around the world. According to a report by the Consortium for Information & Software Quality (CISQ), from 2020, the number of system failures increases by about 15% per year. In addition, Security Magazine revealed that software failures caused a loss of 2.4 trillion dollars in the United States in 2022 and a growth of 1.5 trillion dollars in technical reserves.

Application Security

The work of protecting e-commerce software is carried out by what is called application security, a market that is expected to grow, all over the planet, reaching US$ 25 billion in 2029 (Mordor Intelligence).

It consists of having a comprehensive and detailed view of the vulnerabilities of a system and implementing defense mechanisms in advance. “In a comparative way, it works like this: when you are going to park your car, consider if the place is safe and if there are measures to be taken to protect the vehicle. Likewise, problems are anticipated and strategies are created to avoid” risks, compares Luiz Henrique Custodio, TechLead at Conviso.

For Custos, the ideal would be for companies to constantly review their platforms to identify and correct possible security breaches, creating a culture of security.

In addition, for large events, it is important for companies to invest in robust infrastructure and perform load testing to ensure their systems can handle access spikes.

Consumers Should Stay Attentive

Wagner Elias, CEO of Conviso, emphasizes that precaution is critical for both businesses and consumers. However, for consumers, this involves following safe practices when browsing and transacting online.“Always opt for secure payment methods, such as Google Pay, Apple Pay or credit cards, which offer legal protection in case of problems with the seller.”

He also underscores the importance of keeping smartphone and PC software up to date, as criminals often exploit security loopholes in outdated systems. “Avoid downloading apps and software from suspicious sources, and if you need to download a link, carefully check the information and ratings of the app. Elias” warns: “Watch offers that seem too good to be true; they can hide fraudulent intentions.”

Fraudulent websites often mimic known stores to steal personal and financial information. Elias suggests other tips: “Always check if the website URL starts with 2HTTPS’ and features a padlock icon in the address bar. Fake websites often lack these features. Also, be aware of grammatical and typing errors, and make sure the website provides clear contact information such as email, phone, and physical address”.

Other common fraud strategies include phishing scams, where criminals try to obtain personal information through fake messages, and fake apps, which often contain malware. “To avoid these problems, download apps only from official stores such as the App Store and Play Store. Also be aware of pop-ups that offer fake antivirus downloads, as they can be used to steal sensitive data from”.

Blip announces new solutions to optimize customer journey

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Blip announces new solutions to optimize customer journey

During the third edition of Blip id, an event that brought together names such as Guilherme Horn of WhatsApp; Albervan Luz da Claro, Kaio Marin of Google and Luis Justo of Rock in Rio, Blip, the main conversational intelligence platform in the market, announced the launch of some embedded solutions in smart contacts for brands and customers. The news focuses on enhancing interactions, demand generation and payments as engines of opportunities and business. Some of the new features are Blip Go Personal, Blip Copilot, AI Agent and Blip Calls.

Roberto Oliveira, co-founder and CEO of Blip, commented during the opening of the event on the power of orchestration of autonomous AI and human agents in the generation of conversations to enhance marketing, sales and service results and how Smart Contact becomes a new digital asset for brands, just as websites were at the beginning of the internet and applications were in the era of online mobility. “We believe in conversational technology as a one-to-one relationship with the consumer and long-term, where companies and their customers can have a digital relationship with infinite and intelligent dialogues.

Among the novelties, Blip Go Personal arises to facilitate management, optimize governance and ensure visibility of interactions with consumers made individually by employees and relationship teams. As its name says, Go Personal allows companies to customize and have more and more monitoring of the digital relationship they have with their customers. According to Sergio Passos, co-founder and CTO (Chief Technology Officer) of Blip, with the solution companies that talk to their customers from different numbers in WhatsApp can centralize these numbers. In addition, companies can follow the contact that their employees have with the final customer. Still according to the monitoring of the client, Blipsa 1 has passed on the solution of personal automation of GoPS 0

Another solution officially launched during the event is Blip Copilot. A kind of AI helper for attendants and sellers who use the Blip platform. Blip Copilot helps the human service of companies with the help of AI in cases of transshipment. Among the features are the automatic summaries through the history of conversations between company and customer, the transcription of audios and suggestion of the best answers to be sent. “As an example of applying Blip Copilot, a financial company was able to reduce the average time of the first response by 33% and increased the service capacity of its” team by 21%, says Sergio. 

Another novelty is the AI Agent, which are autonomous agents of Artificial Intelligence. In this case, AI assumes the conversation with the end customer, reducing the need for human involvement in service. The solution uses Generative Artificial Intelligence to enhance the relationship with the customer by optimizing the service time with instant responses and retain customers with an increasingly personalized experience. The tool is already being used by some brands, including a nutrition and animal health company that has achieved a reduction of approximately 80% in the average cost of service.

“We are creating products that increasingly allow us to achieve hyper-personalization of the customer experience.We know how essential it is to respect the pace of conversation of people, so analyzing the data of these conversations in real time, using Artificial Intelligence, allows us to react quickly and continuously optimize the service and sales processes”, says the CTO. 

Frictionless and optimized customer journey

The hyper-personalization that Blip delivers also goes through the payment function in WhatsApp, operationalizing purchase intentions in transactions, without leaving the conversational platform. This has already yielded to a retailer in the pharmaceutical segment about R$5 million transacted by WhatsApp, in addition to reducing the service time by about 90%, meaning a decrease from 17 minutes to 2.

At the event, Blip also showed the Blip Calls applications, also integrated with WhatsApp and developed in partnership with Meta. The solution makes direct contact between company and user quickly by voice or video calls within the application, especially in cases where text negotiations are not enough to finalize a service or a purchase. “Although we love a good text, we also know that voice communication is powerful when it comes to connecting with people and generating results. Using voice is often more effective and also demonstrates more humanity and security for” customers, concludes Sergio.

Gamified selective processes promise to revolutionize Gen Z attraction

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Gamified selective processes promise to revolutionize Gen Z attraction

Generation Z, born between 1997 and 2012, is the first truly digital generation, with experiences shaped by video games and interactive platforms PGB 202473,9% of the national population stated that they practice some digital game, regardless of the frequency or platform used. And, according to an exclusive survey of the Ng.Cash, digital account focused on young people, the gaming industry led in financial transactions of Gen Z, adding a total of 48.15% of spending. These data reveal how the world of games not only influences entertainment, but also defines the expectations of this generation in relation to various aspects of life, including the labor market. 

A study by Deloitte points out that 80% of Generation Z professionals prefer recruitment processes that offer some form of digital interactivity.With this in mind, many companies have invested in gamified selection processes, which use game elements to create a recruitment experience that goes beyond the traditional. This paradigm shift is not only a passing trend, but a response to the need to make recruitment more aligned with the habits and expectations of a generation that values innovation, immediacy and relevance.

Gamified selection processes incorporate interactive challenges, scoring and rewards systems, which simulate real work situations. These methods not only engage candidates, but also provide companies with a more accurate tool to assess critical competencies. According to a PwC report, companies that have implemented gamification in recruitment have reported a 30% reduction in hiring time and a 25% increase in retention of hired candidates.

Hosanna Azevedo's, Head of Human Resources at Infojobs and spokesperson for Pandape, the brand's Infojobs HR software, explains: “A Generation Z is accustomed to intuitive digital interfaces and seeks immediate feedback.Gamification in recruitment aligns with these expectations and can make the selection process more dynamic and relevant. Using this new format is to take advantage of this familiarity and create a more engaging recruitment experience.”

This method allows you to assess skills in a practical and contextualized way, unlike traditional interview methods. Games and challenges designed to simulate everyday professional tasks help identify skills such as problem solving, decision making and collaboration. “By realistic simulations, we can observe the performance of candidates in situations that reflect the work environment. This offers a more concrete view of how they can adapt and contribute to the company”, notes Hosana.In addition, these platforms allow companies to identify emerging skills such as the ability to quickly adapt and the ability to deal with advanced digital technologies, characteristics often found in Generation Z candidates.

In addition, gamification can reduce the stress and anxiety associated with conventional selection processes. “Interactive experience tends to create a more relaxed environment, allowing candidates to present themselves in a more authentic way.Reducing anxiety can lead to better performance, providing a more accurate assessment of their skills and cultural compatibility,” adds Hosana.

In a market where the right talent can make all the difference, gamification is more than a fashion & IT is a natural evolution. Companies that understand and adopt this approach are not only attracting the best candidates from Generation Z, but also building a culture of innovation that resonates with the future of work. The question is not whether gamification will impact recruitment, but who will be ahead when this change consolidates.

ESG, reputation and sales

Claudia Bouman's
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ESG, reputation and sales

In a relatively recent phenomenon, the ESG agenda gained notoriety, attracted companies and brought focus on the urgency of caring for the planet, human and business relations with more attention.

As if with ESG practice, reputation is guaranteed.

The great truth is that sales people rarely realized that at the time of the let's see, the decisive factors for closing orders were others.

Perhaps (or mainly) because of this ESG began to be affected by a set of different factors, among them, the difficulty in making it evident that the investments were giving practical results, capable of affecting the bottom line. 

In a kind of ideological falsehood, very greenwashing much has been abused this resource used by companies to defend a sustainable profile since childhood with the dissemination of practices neither so legal nor so concrete. There were geopolitical effects, such as the shift back in the adoption of clean energy in Europe with the war in Ukraine and the spanking of farmers against blockades by more demanding buyers. Research published by the newspaper Meio and Mensagem among the 106 CMOs interviewed, 90% recognize its relevance, but only 20% say they know the discipline in depth.

Brand image is the main motivation of the group (76%), followed by positive impact for society (74%) and reputation for the brand (63%). In the rabeira, more direct impact issues such as attraction and retention of talent (37%) and stakeholder pressure (31%).

The concern with image can cause distortions as marks responsible for environmental tragedies of nothing wanting to personify Artemis, the Greek goddess protective of nature. The positive impact for society is a diffuse concept and, in fact, is “dentro” of what makes up the reputation.

It is of little use both for an investor to know if the brand sponsors the football field of the neighboring community and for a consumer to know if the company is transparent on the stock exchange.

Reputation is built on the correction of day to day. And often here also comes some confusion. Many brands linked to the end consumer have already suffered reputational scratches amplified by the increasingly digital world, caused by issues that touch ESG as having mistreated customers with a certain profile (the S, social), or end the environment (the E, English environment).

Let's talk clearly: there is an impact with implications on even more direct sales OUTSIDE pressure. In addition to end consumers, large companies, pressured by the capital market and other factors, begin to demand from their suppliers behavior more adherent to ESG practices. And here is where the greatest reputational requirements come in, supported by concrete attitudes.

Brazilian agricultural giants began to suffer demands from European customers.Have you said they are green in body and soul? Nothing. Deviations in conduct are attested by instruments that even include satellite images made available by third parties.

Not a few practical cases require answers. Reputation built step by step on concrete bases (ESG is one of them, among many others) is one of the main pillars for results idem. Apple can sell products with prices out of the average not only for the quality of its products, but for the reputation built over decades. As we said before, good reputation helps to sell more and better and contributes to perpetuate favorable results.

Trends: what will data management in companies look like in 2025?

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Trends: what will data management in companies look like in 2025?

In 2025, new trends are set to revolutionize how organizations collect and process data. With an increasingly demanding market, they must seek strategies to streamline processes and become more competitive. According to consulting firm McKinsey, companies that base their decision-making on data can experience growth of 15% to 25% above the average. 

The concept of Business Intelligence (BI) emerges as a strong trend, as it represents the ability to process large streams of information for strategic decision-making.

The Brazilian Support Service for Micro and Small Enterprises (Sebrae) explains that data management enables companies to better understand their customers, optimize operations, and detect fraud. By using advanced analytical tools, BI allows for a deeper understanding of performance, identifying patterns and opportunities that can drive growth and operational efficiency. 

An example is Google Analytics, a platform that monitors website traffic, visitor behavior, and conversions. Beyond knowing how many people accessed the site, it is possible to understand where they came from, how long they stayed, and which pages they visited.

This information is important as it can indicate the need for optimization and improvements in the user experience. Through it, it is also possible to measure return on investment and define strategies to increase sales.

Studies also indicate that the adoption of Artificial Intelligence (AI) will be even greater within BI practices. According to a Gartner survey, by next year, 75% of companies will use at least one tool with this type of technology to assist in data collection and analysis.

AI enables processing large volumes of data at a much higher speed than traditional methods, with machine learning algorithms that detect complex patterns which may not be evident through manual analysis.

On the rise: Data integration and cloud storage 

Another survey conducted by Gartner pointed to application integration as a trend that aids BI growth. Updated in real-time, managers can quickly access company data from anywhere and on any device.

The connectivity of data from various sources, including social media, IoT devices, ERP, and CRM systems, facilitates a comprehensive view of operations and enables the creation of more complete and accurate dashboards. 

The Google Sheets Dashboard is an example of an integration tool that provides a managerial summary of information, facilitating understanding and analysis. This way, it is possible to import data from various channels and networks—such as Instagram, Meta Ads, Google Ads, TikTok, LinkedIn, and RD Station—into a single spreadsheet, creating comprehensive digital marketing and sales reports.

Google Sheets can be shared with others who collaborate on the analysis. This functionality reinforces another trend highlighted by the research: cloud storage, which provides greater agility, scalability, and security when sharing information and accessing data.

Increased focus on information security

According to ROQT Group, data security is also among the emerging BI trends for 2025. With the increase in data collection and storage, it has become a priority.

Companies will need to increasingly invest in security solutions to protect sensitive information against cyber threats. A survey conducted in December by TIC Provedores revealed that 40% of companies in Brazil have a dedicated department to protect data.

This care has become even more necessary with the enactment of the Brazilian General Data Protection Law (LGPD - Law No. 13,709/2018), which establishes rules and guidelines for the collection, storage, and processing of personal data by public and private organizations. The fine for non-compliance can reach up to 2% of the company's revenue, limited to BRL 50 million per violation. 

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